10 Best Tips to Stop Your Emails from Going to Spam

"How to stop your emails from going to spam?" If only I had a penny for whenever someone asked this question. And I understand the […]
October 7, 2022
Content Writer @ Outreachbin
10 Best Tips to Stop Your Emails from Going to Spam cover

"How to stop your emails from going to spam?" If only I had a penny for whenever someone asked this question. And I understand the struggle.

You work so hard to strategize the perfect email campaign. And then you see it all go down the drain. The reason? Poor email deliverability. And you're not alone; 1 in 6 emails sent to clients never reach their inbox.

But the good news is that there are a few tried and tested tricks to ensure maximum email deliverability. And so, in this article, we will show you all of the top 10 ways you can stop your emails from going to spam.

So, without further ado, let's start discussing the following aspects,

Follow the Top 10 Tips to Stop Your Emails from Going to Spam

Did you know that almost 60% of digital marketers believe that email marketing brings positive ROI? And of this 60%, 30% see email deliverability as their primary challenge.

Today, internet and email service providers are on a mission to screen out spammers. Thus, making it difficult for most businesses to reach their audience in the process. And the truth is crafting the perfect email can only take you so far.

So, if you are one of this 30% struggling with email placement, OutreachBin is here to help you. That is why we have listed the top 10 ways we believe can help you stop your emails from going to spam.

1. Create Your Own Email List from Scratch

You should always connect with people who are likely to be interested in your products and services. This way, you ensure proper engagement and stop your emails from going to spam.

However, building a list of contacts interested to hear from you can take months or even years. That is why most digital marketers succumb to their needs and buy or rent ready-made lists from third-party service providers such as OneMoreLead. But guess what? OutreachBin has it built into our system; with our help, you can search and create lists within seconds.

While this does save them time, it has a number of downsides to it as well. For instance,

  • It generates a high bounce rate and low engagement.
  • Most reputable Email Service Providers do not allow businesses to send emails to contacts that are yet to opt into their services (since most of the ones bought are invalid). Thus, buying your list will only bound you to enter the spam list.
  • And the ESPs that allow you to send emails provide poor deliverability. Hence spam traps yet again.

So, the suggested way is to build your email list organically. And then reach out to them to connect with your business. That said, if you find that there are still some invalid contacts available in your list, you can verify them using OutreachBin.

an image showing OutreachBin's verification process

2. Implement Double Opt-in Feature in Your Email Marketing

As stated above, it is always more promising to build your email list organically with customers willing to hear from your business. And what better way to stop your emails from going to spam than double opt-in?

So, do you remember all the verification emails you receive upon signing up for a service? All of those are double opt-ins. And the goal behind all of those is to eliminate any possible bot sign-ups or spammers. Thus, the process helps companies create an email list with valid accounts.

The idea is simple. When customers take their time to go that extra mile and confirm their emails, it ensures their interest in your brand. Hence, they are less likely to ignore your emails and mark them as spam.

3. Set Up Authentication Protocols in Your Email Account

Since the recent popularity of email marketing, spammers worldwide have been sending emails to customers under different domain names. Their goal is to trick users into sending them personal information. A practice that is more commonly known as phishing.

And this is where Email Authentication protocols such as SPF, DKIM and DMARC can help to stop your emails from going to spam. How? It allows Email Service Providers to verify whether or not your messages are authentic. So, the more you comply with the rules, the more likely you are to reach your client's inbox.

Evidently, this can be harmful to you as a business for two reasons,

  • Customers can mistake spammers for your account and eventually lose trust in your company.
  • You can lose credibility from ESPs. And this can, in return, hamper your IP reputation.

So, how can I authenticate my email account? The following four methods will show you how to stop your emails from going to spam.

Verify your IP address using SPF

What is SPF, you ask? SPF stands for Sender Policy Framework. And as the name suggests, it compares and evaluates whether or not your IP address belongs to the list of verified accounts on your domain.

Note: You don't have to configure your email for SPF if you've already bought your domain while signing up for Google Workspace.

Set up your emails with DKIM

Domain Keys Identified Mail prevents your account from spoofing. This process encrypts all your outgoing emails with a digital signature that allows Email Servers to decode them for evaluation. For instance, all the emails sent from your domain should include XYZ in the header or body paragraph.

Note: Google assigns a default DKIM domain key "d=*.gappssmpt.com" to each email sent from your domain unless you set up a unique one yourself.

Maintain compliance with DMARC

DMARC stands for Domain-based Message Authentication, Reporting & Conformance. What is it? To give you an idea, it is a protocol that determines the validity of your emails using DKIM and SPF. So, when you configure your emails with DMARC, it protects your emails from spoofing and phishing.

Publish a BIMI record

BIMI stands for Brand Indicators for Message Identification. And the general idea behind this process is to help your customers identify your emails faster by attaching a logo with each email sent from your domain.

4. Clean Your Email List to Stop Your Emails from Going to Spam

Almost 78% of emails sent every day go unopened by recipients. So, no matter how well thought out your email campaign is, your engagement rate can still tank. It can either be because your customers have changed their email addresses or they are simply no longer interested in your services.

The trick, however, is to clean your email list of accounts that are a hard bounce. In other words, email addresses that have little to no engagement are more likely to send your messages to spam. So, just as you trim your bonsai tree every now and then, clean your email list of invalid, unresponsive, or spammy accounts.

And we understand that cutting your list short can always be difficult since so much work goes into building one. But, by doing so, you ensure an increase in deliverability and engagement in the long run.

So, if you have been looking for a platform that enables campaign monitoring, then services such as VerifyBee help you fish out the valid emails from the invalid bunch. And that is something that we at OutreachBin, also deliver. Thanks to our detailed analytics on campaign performance, from click rates to the number of unsubscriptions, our users can analyze where the issues lie and how to fix them.

An image showing OutreachBin's campaign analytics

5. Avoid Soft Bounce and Build Your Sender's Reputation

In case you didn't know, each email domain carries a sending reputation. It is a score assigned to your domain by Email Service Providers to determine the validity of your email. So, depending on how well your score is will decide whether or not you will be able to stop your emails from going to spam.

So, what determines your sending reputation? Well, a number of things. But primarily, the following techniques can help you reduce the risk of soft bounce

  • First, start incorporating opt-in and double opt-in features within your email to make sure you only use valid contacts.
  • Second, maintain strict adherence to Internet Protocols to stop your emails from going to spam.
  • Third, implement a daily sending limit to ensure that ESPs do not mark your emails as soft bounces or, worse yet, spam.

Note: If you've been struggling with sending limits, then check out InboxWarm feature in OutreachBin - a multi-layered intelligent tool that gradually warms up your client's inbox to stop your emails from going to spam.

A picture featuring InboxWarm, a multilayered tool from OutreachBin to stop your emails from going to spam

6. Maintain Compliance with Internet Privacy Laws and Be Consistent

Internet Privacy laws are legislative measures to protect users from data Privacy theft. So, maintaining strict adherence to these laws protects you against ISP roadblocks and helps you stop your emails from going to spam.

Some of the most noteworthy ones are as follows,


GDPR or short for General Data Protection Regulation is a data Privacy legislative measure that covers the entirety of the European Union. Therefore, if your business regulations fall under any 27 member nations, you must comply with the rules.

For instance, if you are a Bangladeshi company regulating business activities in France, your business falls under GDPR.

The GDPR deals with the following issues,

  • Whether or not the customers have been consenting to receive emails from the business.
  • Whether or not the company deletes personal data upon unsubscription.


For email marketing, CCPA or the California Consumer Protection Act deals with almost the same issues as GDPR. So, if your business complies with GDPR, you pretty much have CCPA covered.

However, it only applies to you if

  • Your business earns annual revenue of more than $25 million.
  • More than 50% of your sales revenue comes from buying and sharing personal customer data.


As the name suggests, CAN-SPAM, or the Controlling the Assault of Non-Solicited Pornography and Marketing Act, is the legislative measure to protect users from unwanted emails.

So, the following CAN-SPAM requirements are the ones you need to follow to stop your emails from going to spam,

  • Not to use misleading headlines.
  • To provide full disclosure of your email content.
  • To provide office locations.

7. Provide Easy Unsubscription Methods

Email marketing can be tricky, especially since no one size fits all rule exists. So, you simply cannot keep all your audiences happy at all times. That is why users will always lose interest in receiving your newsletters over time. So, we suggest you incorporate an unsubscription method to stop your emails from going to spam.

Yes, you heard that right. An easy unsubscription method that allows your customers to unsubscribe from your email newsletter with just a few simple clicks. Why? Because most unengaged clients tend to mark emails as spam when they cannot unregister. Thus, this negatively affects your sending reputation in the long run.

8. Keep Track of Your Email Marketing Analytics

So, you've crafted the perfect email campaign and maintained all the protocols, but how do you know if it is actually working? Enter performance analytics tools.

Email performance analytics tools are the only way to measure the success of your campaign. It allows you to take a peek behind the curtains. How does it help? It helps by letting you see exactly where you went wrong and how to fix it.

But not all platforms offer all the performance metrics needed to evaluate your progress. So, what are the metrics that you should be looking for in a third-party service provider?

  • Click through rates
  • Unsubscription rates
  • Engagement rates
  • Open rates
  • Deliverability rates
  • Spam rates
  • Reply rates

And we at OutreachBin strive to deliver all of that and more.

9. Maintain Content Relevancy to Stop Your Emails from Going to Spam

An average user receives 147 emails every day. And nearly 85% of all these emails go to spam, making your window to success very small.

So, at the end of the day, it all comes down to your email content. How you structure your email, what you write, and how you write it.

Remember that ESPs are meticulously checking each domain sender's reputation to determine whether or not their email should go to spam. So, your emails need to

  • Have a strong subject line
  • Have a relevant body paragraph
  • Include pictures and an email signature.

All in all, you need to craft your email content in a way that resonates with your audience. This way, you can stop your emails from going to spam. And, in return, improve your domain reputation.

If you need help crafting the perfect email template, OutreachBin offers support and guidance to help users improve their email game.

10. Optimize Your Image-to-Text Ratio in Emails

Although images, graphs, or GIFs are a clever way to spark interest in your customers, marketers often tend to overdo it. But little do they know that ESPs tend to filter out emails with rich media content.

What does it mean for you? It means that you should definitely incorporate media in your emails, however, in moderation. So, you need to maintain a strict 20% to 80% image-to-text ratio at all times.

At OutreachBin, we provide our customers with tools that help them hyper-personalize emails with images, buttons, templates, graphs, and more.

Think You Can Stop Your Emails from Going to Spam?

We understand that maintaining proper email deliverability can be daunting. There is only so much you can do to stop your emails from going to spam. And even then, it leaves a possibility that you may not reach your audience.

However, thanks to OutreachBin, things don't have to be that way. Who are we? We are your go-to cold email and outreach platform. What do we bring? We bring cutting-edge technologies to help you personalize templates, verify leads, monitor engagement, warm up inboxes, and above all, STOP your emails from going to spam.

And it doesn't end there; we have more. Are you interested to learn more? Click on this link to sign up today.


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