How To Create Cold Calling Sales Scripts That Work

telephone
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Cold calling is the technique in which a potential customer is contacted without any prior interaction with the salesperson. Cold calls are an immensely effective tool for outreach and closing deals. Writing a cold calling script is challenging enough, but knowing how to write a cold calling script that is personalized according to your business and customers is nearly impossible. Fortunately, we’ve got you covered in this regard. Create your cold-calling sales scripts that actually work for closing deals.

Why Are Cold Calling Scripts Created?

  1. Cold calling scripts are like routines. Knowledge of enough scripts will make you ready for any kind of questions or hurdles that the potential customers might throw at you. That does not mean you’ll be like an unthinking robot, repeating the same things in every sales call.
  2. A lot of people think that cold calling scripts will cripple them and hold them back from their natural creativity. That is not the case here. While you might be confident about being able to think on the fly, these scripts act as general guidelines and tools to enable you for having valuable conversations with your prospects consistently.
  3. These scripts also help you in the time management of the call. This lets you concentrate on the prospects’ most relevant questions. You can control the focus of your call by creating cold-calling sales scripts. This also allows you to separate the serious prospects from the not-so-serious ones.
  4. The cold calling scripts help in making the salesmen more confident by informing them about the possible situations that may occur during a sales call.
  5. Cold calling sales scripts are just like thinking about how your call is going to advance before making that call. Only when you’re preparing your sales script on paper, you’re just making it better.

Preparations Before The Sales Call

Cold calling is not you calling some prospects and winging the sales pitch. It’s all about planning and execution. So, before calling your leads you need to do some prep work first.

Define The Goal Of Your Cold Call

You need to start by defining the goal of your sales call. This goal is to usually secure an appointment. Oftentimes, salespeople make it seem like they are asking for the buyer to immediately make a buying or a hiring decision. The prospects are usually not willing to do that in a 5-minute call. What you have to do is conspicuously state in your cold calling sales script that you are not here for their decision on whether they want to buy your product or hire you or not, you’re here to secure an appointment that will bring you closer to the sale.

Pick Some Verticals

You can’t call everyone and anyone. This will just lead to wasting your time and effort. So, to cherry-pick who you’ll call, you need to identify 2-3 verticals to target. Identify your best customers, the ones you’ve had the most success cold calling, and look for common attributes in them. Take finance and banking as an example. You could pick these two as your targeted verticals. Your verticals could also be hospitality and retail. If you target the right verticals, you’ll attract more suitable leads that will potentially lead to more customers.

Identify A List Of Prospects

creating list of prospects
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As now you know who your potential customers are, start building a list of prospects before you start to create cold calling sales scripts. LinkedIn is the perfect tool that can help you with identifying your prospects from a myriad of search options. Search according to industry, location, job title, mutual connections, and everything you need to identify your target leads.

Also, before preparing your prospect list, keep in mind these 3 questions,

Remember that, some prospects might have the same problem that you solve, but if they are not interested in solving the said problem, you can’t count them as prospects.

Research About Every Prospect

Now, this step might be time-consuming and you’d rather go off calling a bunch of prospects. But trust us, a little bit of research can push your success rate to a whole different level.

When you’re on LinkedIn, search for the following things of your prospect to personalize your approach.

Now let’s get into exactly how to create cold-calling sales scripts that are personalized for your prospects.

How To Create Cold Calling Sales Scripts

Don’t Write A Monologue

As we’ve said in the beginning, having a cold calling script does not mean you will copy the entire thing in your cold call. When you write a monologue, paragraph after paragraph, you’re doing exactly that. The reasons why you shouldn’t write a monologue is because:

Introduce Yourself

a man introduce himself by calling using mobile phone
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Your prospect is likely a very busy person. So try to introduce yourself fast in the first 10 seconds of your cold-calling sales script. But make sure it’s not too fast. If you start with, ‘Hello, this is ---- from ------’ and the prospect goes ‘What, you’re who?’, it’s game over already. Give your prospect a little time to analyze the situation. Then move straight to the main purpose of your call. An average person speaks 13o words per minute, so you should have approximately 20-30 words to speak your purpose. remember that, your purpose is to form a bond with the prospect.

Here are some ways to inform the best possible opener:

Research, Identify, And Touch On Their Pain points

Research about what your prospects’ major pain points are and how your company can alleviate them. Also, mention to them how your company solved these very pain points of other companies that your prospects are facing. Here is an example. Suppose our prospect is having issues with managing their emails for outreach. OutreachBin is an email sending software that’ll alleviate this problem. Our prospects can hyper-personalize hundreds of emails, automatically close sales without ever missing a follow-up, increase deliverability, and save time by automating their entire email game through OutreachBin. So, once we explain to them the value of our product and how effectively it can overcome their pain points, they will surely want to move forward.

Sell Your Value As Early As You Can

Provide them examples of how your company performed before with other clients and establish rapport. Ask them if they want to replicate the same success for their company.

Create An Outline Format

By breaking down the cold calling sales script into sections, you’ll be able to better focus on your script. As you can jump from one section to another and not go through the script beginning to end, you will be able to adjust to any circumstances that the prospect throws at you. You can create a basic outline of your pitch like this:

The key takeaway of this is to break down your speech into several sections and then pitch it.

Create Your Cold Calling Sales Scripts In Bullet Points

Now that you’ve broken down your script into several sections, write it down in bold letters as bullet points. What that would do is grab your attention when you’re in the call to make sure that you aren’t missing a section, as opposed to huge paragraphs that are hard to read and get a hold of.

Also, it’s very easy to take those bullet points and speak about them in your own words. This lets the conversation flow smoothly and makes you sound natural.

It also makes it easier to memorize the script. Because we all know it is way easier to memorize bullet points than huge paragraphs.

Validate The Need Of Your Product

Here are some common takeaways:

  1. Ask if they know anyone that may be interested in your product.
  2. Ask them if you could follow up anytime. If yes, when?
  3. Ask them the reason why they declined your offering so that you can better perform in the future.

Provide Your Credentials, Examples, And Establish Value

provide established value
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Value Proposition

Provide solutions on how your product would alleviate their common issues. In this stage, speak to them like a human being, with user-friendly, jargon-free terms so that it’s easy for them to understand.

Give Credentials And Examples

Provide them with specific credentials with examples of how your products helped clients like your prospect in the past. Prospects don’t buy vague terms. The examples that you provide to them only belong to you and that’s why they’re very powerful. Speak 2-3 sentences in this regard.

Ask For An Appointment As A Closing

Now, keep the ending simple. If your prospect is still talking to you at this point, he/she will likely agree with your proposal to arrange a meeting. If they agree to solve their problem with your product, ask them to set aside a time for this and arrange an appointment.

This stage could go either of two ways:

  1. Your prospect will agree to the appointment.
  2. Your prospect will come up with an objection.

It’s a win-win situation either way.

How To Build A Sales Process For The 7 Sales Cycle Stages

sales cycle stages
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You may have been a salesman for a while but have not quite accumulated the sales process for the7 stages of the sales cycle. These stages are very necessary when it comes to evaluating sales efforts, training new sales reps, and increasing sales effectiveness.

What Is A Sales Cycle

A sales cycle is the process that outlines the entire selling process involving a series of steps. All the activities involved starting from lead generation to converting prospects into full-paying clients fall in the sales cycle stages. There is no fixed definition for it, but it involves all the stages associated with closing sales.

Why Is The Sales Cycle Important And How Does It Work?

An effective sales cycle that is regularly analyzed and perfectly implemented can bring about a clean sales system with sustainable results.

Predict Future Sales

You can effectively predict your future sales with elaborate information from your sales process. For instance, you can figure out which sales are likely to succeed by the way they are panning out or you can use the information for setting a sales target by identifying the number of sales made by your reps in a month.

Increase Sales Efficiency

Keeping track of the sales cycle stages helps in getting business insights that increase sales efficiency. Analyzing and comparing your sales cycle to the standard length shows if you are behind or ahead of your competitors so that you could take steps accordingly. A shorter sales cycle is better as it reduces the chance of your sale failing.

Figure Out Areas Of Improvement

As the sales cycle stages are detailed when you break them up into small steps, you'll effectively be able to gather data. You can automate this data collection with the proper CRM (customer relationship management) tool. Suppose, you're using cold emails for prospecting and driving sales. If the CRM tool is integrated with it, you'll be able to identify the exact point where your sales fall through in your sales cycle. It shows you which steps in your sales cycle help to take the sale forward and which ones fail to. So, if you're on the lookout for such an email sending software that will automate your email sending process along with integrating CRM tool, email warmup, reply tracking, and many more features, OutreachBin is the perfect one for you. Build sales relationships without having to worry about managing multiple email accounts and campaigns with OutreachBin.

Train New Reps Easily

A detailed sales cycle will be like a blueprint or template of how new sales reps will go about their sales. This helps sales reps understand the process fully and allow lesser signs of error.

Optimize Your Team Structure

Knowing which stages of your sales cycle need more improvement, you can assign more teammates or time in those sectors. You could also eliminate projects that have a low ROI.

The Seven Stages Of The Sales Cycle

  1. Prospecting
  2. Contact
  3. Qualify
  4. Nurture
  5. Make Your Offer
  6. Overcome Objections
  7. Close The Sale
sales cycle stages

Now let's look at how you can build a perfect sales process for your business.

1.Prospecting

Create An ICP

You may think that you know who your potential customers are, but creating an Ideal Customer Profile (ICP) can give you immense focus and you can gain new insights on your sales campaign from it. At first, create a basic ICP, which will be a fictional company based on real data that-

Find Out Your Potential Leads

As you have your ICP set up, look into your potential leads. This prospecting for leads can also take the form of lead generation. Suppose, you have a function on your website where when anybody signs in on your website, you get notified with their information. As such, you can reach out to them as potential leads. Identifying potential leads depends on your unique requirements. But, you can search for them from social media sites like- LinkedIn and online databases like- CrunchBase.

After finding the ideal companies according to your preferences, compile a list of them for your sales team to contact and qualify.

Classify your leads

The first thing you have to do to get your sales process for the sales cycle stages on track is to identify who your potential customers are. Classify your leads according to these 4 metrics:

After the initial qualification, you can look into additional qualifiers, all based on your company’s requirements, like- company growth, size, geography, and so on. Though you need to speak to your prospect yourself to qualify them, these are some good factors that'll help you to classify them during the initial research phase.

2.Make Contact

talking via phone on sales cycle stages
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3.Qualify Your Leads

The third sales cycle stage is to qualify your clients which means to vet the lead as much as possible. Most of the qualifying is done during the first sales meeting.

Figure Out If Your Client Is The Decision Maker

This is a crucial step in qualifying your leads. If you are talking to the decision-maker, you'll be able to offer high value by identifying your opportunities as per your ICP. If they don't have the authority to make decisions in this regard, ask them to include a superior in the meeting politely.

Research

Conduct researches to ensure if you can provide what your clients want, their budget, goals, challenges, and other such factors. This is the step to make sure that they meet the criteria mentioned above to further qualify them as leads. Also, you have to talk directly to your prospect to realize if they’re the right fit or not.

4.Nurture Your Clients

This sales cycle stage allows you to prove your relevance to your prospect.

5.Make An Offer

6.Overcome Objections

At this point in the sales cycle stages, the ball is in the leads’ court. They know all the information about the product and your business, so it’s their call now. Usually, at this stage, you’ll face some objections from their side and you’ll have to be prepared for answering them.

Learn About the Most Common Reactions

Even the most enthusiastic leads will have some kind of hesitation or objections. What you need to do is, figure out the most common objections and ways on how to handle them. This way you’ll already be way ahead of the game. Of course, all the objections won’t be common to you, but you’ll be able to improvise them on your own.

Don’t Drop Out

We know objections can be hard to handle. But, handling these objections while alleviating the clients’ concerns is what makes someone a great salesman. Studies show that 44% of salespeople drop out after their first rejection, 22%, 14%, 12% drop out after their second, third, and, fourth rejection respectively. Though the chances of complete rejection from prospects are slim at this stage, you should still be prepared.

Handle The Objections Early, If Possible

The earlier you handle your objections the better. Try to overcome the objections at the nurturing stage. Though, sometimes it’s not possible to handle them ahead of time.

Read Between The Lines

Sometimes, your prospects won’t conspicuously tell you the reason for them being uninterested. You have to understand them yourself. Maybe they have had similar products or services before that didn’t work out for them or they’ve had some bad experience which they are afraid of happening again. To overcome these, ask them lots of questions about why they’re not interested, if they’re uninterested because of this or that. This will make them open up about their concerns and you can overcome them outrightly.

Don’t Give Them A Chance To Say No

If they come up with an objection, follow these steps accordingly,

Provide them multiple solutions to their objections. Suppose their objection is about the price of your product or service. Now, you can explain to them the value of your product and how it’s worth the price tag it comes with. You could also rephrase the pricing information in a per-day breakdown. Like, if your service charges $200 a month, tell them it’s $6 a day! That’s less than a Starbucks drink.

7.Close The Sale

close the sale
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That’s the last sales cycle stage. Now, this can go in a lot of ways.

  1. Provide them with a free trial.
  2. Initiate urgency. Like, the price will go up at this date.
  3. Offer them incentives.

After you’ve closed the deal, keep in contact with them and answer any remaining questions that they might have. After the in-person meeting, send an email with a summary of the conversation and agreement to their assistant.

Now that you know the basic outline of how you can arrange your sales process, tweak it and adjust it according to your experiences and what fits your customers best. So, that’s how you can curate the perfect sales process for the 7 stages of the sales cycle.

18 Of The Best Call Tracking Software Apps In 2022

Best call tracking software
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For some of the major marketing concerns like lead attribution, lead scoring, and keyword search, call tracking software is the number one resort. It also helps dig out business opportunities based on your prospects’ or customers’ sayings.

What Is Call Tracking?

Call tracking is a technology that helps you to gain in-depth information about every customer that calls your business. This also allows you to find out how your customers found your number in the first place.

Call tracking is generally of two types: personal and business. Here we're talking about call tracking in business. So, call tracking in business has the ability to correlate incoming calls from prospects with marketing campaigns and advertisements. It allows businesses to better tailor their strategies by knowing exactly which advertisement or campaign drove the most calls.

What Is Call Tracking Software?

The software that tracks call sources and records data from incoming calls is called call tracking software. Call tracking services are used to attribute phone calls to the marketing channels that drove them, like, local SEO, pay-per-call, and other marketing campaigns based on calls.

As a result, call tracking software is crucial for gaining an insight into caller behavior and demographics, which in turn helps capture more leads. But before investing in a call tracking service, you should know the common features in one. This way, you can actually decide for yourself which service to go for.

Must-Have Call Tracking Software Features

Integrations

Call tracking should enhance your existing analytics platform. You should be able to integrate your call tracking service with programs you regularly use, such as- Google Ads.

Caller Profiles

You should have the ability to establish caller profiles with relevant caller information like their location, time of the call, their device, etc. by your call tracking service.

Call recording

To better understand your customers, their wants and needs, demographics, the call recording feature is a must-have. This is very important for quality assurance. Understand how your staff handles customers and which processes helped make the sale through recording incoming calls.

User-Friendliness

There’s no point in investing in a call tracking service if you don’t know how to use it. Your call tracking service should have a clean interface that is easy to understand and implement across your sales teams. It should also have amazing customer service.

CRM Integration

Make sure your call tracking software integrates the CRM program you're using with it. This way, relevant details from the service’s caller profiles can be integrated into contact records. This applies to any software program your team is using, like, email sending software. So, if you're looking for an email-sending software along with call tracking, OutreachBin is the best option for you. This software provides integration with CRMs, reply tracking, prospect profiles, email warmup and so much more.

Dynamic Number Insertion

This feature swaps out numbers from your collection of phone numbers to correlate incoming calls with specific sources. This also allows you to actually track the source of incoming calls so that you could understand which source is the most effective at driving sales.

Best call tracking software
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Accessible Real-Time Analytics

Your call tracking software should allow you to access analytics in real-time. This helps to deliver customized call experiences that develop conversion rates.

Multi-Channel Attribution

Multi-channel attribution helps you to entirely track your customers’ journey. It allows you to see which campaign drove your caller to make the call, the touchpoint that leads to the call, the last activity they did before calling you, which pages they interacted with, etc.

Keyword Tracking

Proper keyword tracking allows you to get all the data of your client's history with your company. The function of keyword tracking is to tell you for what keyword a client clicked your company’s website on the organic search result pages and what specific pages the client clicked on in your website.

Scalability

Sure, your small team is operating efficiently with your current call tracking software. But, when your company grows, will your call tracking service have the capability to grow with you? Check your service's capability to scale and also the costs in this regard. If your service becomes really expensive on a higher scale, figure out if it's worth it or not. This can be done by calculating the ROI for your team.

Now that we know the must-have features in call tracking software, let's get on to the list of the best call tracking apps.

Best Call Tracking Software

ActiveDEMAND

If you're in the market for a full martech overhaul, ActiveDemand is the perfect call tracking service for you. Moving to ActiveDemand allows you to access free call tracking and recording while it's fully integrated with other marketing tools. You can easily combine your call tracking numbers with built-in landing pages, autoresponders, pay-per-click, SEO and a lot more.

Website: activedemand.com

Price: Free (free trial available for 1 user account. Phone number registration is billed separately).

CallFire

This scalable, easy-to-use software helps local companies grow through engagement services, such as Voice Broadcast and Call Tracking, and IVR. You can choose from toll-free, local, or international numbers from the software’s database and also integrate the system with your analytics data provider.

Website: callfire.com

Price: $599 per month, $0.05 per minute

Corvinza

Corvinza can cover businesses of all sizes, call centers, media/publishing agencies. It's the first enterprise call tracking and optimization platform. With the advanced speech recognition technology and effective algorithms to gauge lead quality, measure your conversions and fully automate your call tracking.

Website: corvinza.com

Price: $29-$199 per month. Available free trial for 30 days.

CallSource

This software comes with a built-in “DealSaver” auto alerts that triggers when your employees forget to book an appointment in a call. As such, this call tracking software is ideal for small to enterprise-level businesses in the Hearing, Home Services, Dental, Healthcare Industries, and Automotive. It also comes with dynamic number insertion, keyword tracking and the most accurate analytics.

Website: callsource.com

Price: Not available.

CallRail

CallRail provides complete visibility to measure the success of marketers on quality inbound leads. This software allows conversion tracking, lead capture, lead qualification, call recording, caller ID, source tracking, and so many more features. The straightforward efficient marketing platform is celebrated and trusted by over 175,000 businesses worldwide.

Website: callrail.com

Price: $45 per month and free trial available.

WhatConverts

The aim of WhatConverts is to give users the power to see what marketing converts. It is a complete solution to lead capture and call tracking. Capture phone calls, transactions, chats and figure out the marketing source of each lead. It also allows reporting of calls and marketing data of the companies to get insights.

Website: whatconverts.com

Price: $30-$100+ per month. Free trial available for 14 days.

FluentStream

This service is especially suited for those in the none-profit space. It provides special pricing options for non-profits. FluentStream’s features include CRM, IVR, queue management, analytics, and the usual call recording, routing, and tracking metrics.

Website: fluentstream.com

Price: $20 per month, per user.

800response

This software provides real-time call tracking, customer interaction analytics, and lead analytics which helps in the immediate evaluation of data during a sales call. This in turn results in higher conversation. Companies can gain up-to-date and precise information through real-time lead tracking reports and monitoring tools.

Website: 800response.com

Price: Not available.

CallAction

This software has a unique feature for companies with a huge customer base and those who invest in SMS marketing. CallAction’s intelligent SMS automation for responding to missed calls is great for both large and small companies. Along with that feature, it also provides call management, lead management, referral marketing, customer database, and many more. This service is also works brilliantly for real estate.

Website: callaction.com

Price: $155-$499+ per month. Free trial available for 14 days.

Marchex

Marchex marketing edge delivers an easy-to-use and effective conversational analytics solution that reveals which channel, marketing campaign, and which sales technique altogether resulted in call and text conversions. This allows companies to make data-driven decisions that eventually drive up sales. This call tracking software is a steal for marketers who need to get the most out of their budget.

Website: marchex.com

Price: Plan starts from $500 per month.

RingBa

RingBa’s real-time call routing, industry leading analytics, and ping tree for calls allows you to get a higher ROI than any other platform. The unique UI and multi-level view helps your team to track and deliver immediate results to client's in real-time. It also has excellent customer service and provides enterprise-level support. RingBa is making a revolution in call tracking with its flexibility, competitive advantage, and overall performance.

Website: ringba.com

Price: Free to $99 per month. There are some limitations to the free trial.

RingDNA

This platform is the leading choice for Salesforce users, as it provides a complete solution for sales playbook execution, sales engagement, conversation intelligence, performance insight, and a lot more. The Intelligent Dialer in this platform allows you to customize your experience so that you don't have to bounce around multiple screens anymore. It also has a simple interface and great customer service.

Website: ringdna.com

Price: Not available.

Invoca

This platform uses AI-driven call intelligence and also rule-based call analytics for separating and classifying calls. It also has a huge set of built-in integrations to make the most seamless holistic call tracking possible. Invoca allows you to optimize your campaigns and user experiences as well as helps you to make use of call analytics data in day-to-day projects. And the most personalized CS platform is also present in this service.

Website: invoca.com

Price: Not available.

Infinity

This is a world-class call intelligence service that comes with granular visitor tracking capabilities. The conversion analytics feature in this service can catalog calls at scale after identifying the types of incoming calls. With Infinity, eliminate guesswork about what is causing conversions and optimize your marketing strategies. To provide you clarity on customer journeys, Infinity is integrated with over 45 other platforms in more than 75 countries. This includes Salesforce, Adobe products, and a huge collection of Google services.

Website: infinity.com

Price: $25 per month. Free trial available upon request.

DialogTech

DialogTech set the industry standard by delivering actionable insights into the voice of the customer through its unparalleled AI-powered call analytics. It helps companies personalize user’s call experiences by SourceIQ call attribution technology. DialogTech has made the record of the most conversation data in the industry with more than 1 billion calls analyzed.

Website: dialogtech.com

Price: Not available.

Ricochet360

This is a lead management / CRM, Marketing Automation Platform, Auto Dialer, altogether for both outbound and inbound agents to automate 95% of their daily workflows.

Website: richochet360.com

Price: $45 per month for starters.

PhoneWagon

This is the #1 top-rated call tracking software. This simple, easy-to-use platform contains all the features needed in a call tracking software. Her, you can create a campaign in just 30 seconds.

Website: phonewagon.com

Price: Plan starts from $10 per month. 14-day free trial available.

ZIWO

ZIWO is a new generation, cloud-based contact center. It provides call masking, call tracking, Outbound Dialer, CDR, Call Whispering, etc. with virtual calling center.

Website: ziwo.com

Price: Starts at $109.00 per feature, per month. Free trial available.

These are some of the well-known and best call tracking software apps in the industry. Take a look at the above platforms and choose for yourself which one is the best suited for your team to develop your company’s ROI and conversation rates.

How To Overcome The 12 Most Common Sales Objections

Sales objections
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While pitching your product to a prospect, you could be met with a resounding rejection. Objections are always a hard pill to swallow. But, these don’t mean a complete no. Overcoming sales objections is a skill and you also can develop it.

What Does Overcoming Sales Objections Mean?

It means to respond in a way that changes the prospect’s mind to convert into a customer. Overcoming sales objection means when a prospect explicitly states concerns about a product or service and the salesman provides ways of how to alleviate it and helps the deal to move forward.

Why Are Overcoming Sales Objections Important?

It Means That The Buyer Is Engaged

When you pitch your products or services to prospects, some knee-jerk objections are thrown from the buyer’s side. This means that the buyer is interested in the product. This helps you in overcoming those objections and helps you to jump straight into a genuine conversation. When in the end, you're discussing the pricing situation, you can capitalize on the opportunity that the prospect is fully involved.

Lets You Understand What The Buyer Is Thinking

When you get further into the sales process, objections from the buyers become more specific. This lets you understand what is going on in your prospects’ heads. If they are not specific in some places, you can easily adapt and overcome those.

Helps To Add Value To The Conversation

Objections are an opportunity to delve deeper into the conversation and add more value to it. You can start your reply to their objections by “Help me understand what you mean by.....”. This helps you get a feeling for where they are going and add value, additional facts, etc. Buyers object to ask for clarification and this is your chance to align with the buyer and take the conversation further.

Figure Out Qualified Prospects

Through your prospect’s objections, you can understand whether he/she is willing to purchase your product or not. There are genuine objections and then there are brush-offs. Figure out if your prospects are even going to pen a check. If not, it's better to not waste time on them.

Now, let's discuss some basic steps on overcoming objections.

How To Overcome Sales Objections

Listen To Them Completely

Note: Never react defensively to any objections. Train yourself to stay focused on the problem that your prospect is stating and help alleviate them instead of showing any negative emotions.

Understand The Objection

Overcoming sales objections requires you to fully understand your prospect’s concerns before responding to them. Many a time, prospects don't state in their objections what their prime problems are. There are some underlying issues, that are your job to fully understand and find out. For this, restate their objections to make sure you're on the same page with them. Ask them open-ended questions to skillfully understand the true source of their objections.

Respond Accordingly

Make Sure That You've Satisfied The Objections

Reiterate your prospects’ problems for overcoming sales objections and ask them if you were able to satisfy their concerns. If they are happy with your solution, only then move forward.

Step Back When Needed

Sales objections
Picture by Leon from Unsplash

Follow Up With Them

Even if they are satisfied with your solution, they might want to take some time to consider purchasing your products or services. However, don't keep them hanging. Set a follow-up meeting shortly so too much time doesn't pass by. You can also follow up on them through emails to make sure you're in touch. The easiest way to do so is by automating your email outreach. OutreachBin is the best solution for this. This software specializes in sending pre-written emails to your prospects along with having amazing email sending features. You can also send automated email sequences through OutreachBin to better perfect your follow-up game.

Pricing Is Never The Real Issue

If you're prospects state that they have an issue with the pricing of the product, it's a value issue. The pricing is seldom an issue when your prospect is sure of the value of your product. So, when your prospects have a pricing problem, provide them with more value and alleviate their pain points to seal the deal.

Now, let's look at some common objections and what you can do to overcome them.

Common Sales Objections And How To Overcome Them

“You Don't Deliver This Feature”

Your prospects might demand personalization of all your products. If it's possible, customize your product as much as possible. If not, make your prospects feel like it's personalized by interacting with them and actively listening. However, if your prospects need something that you're unable to provide, then they are probably not a good fit for you.

“I'm Already In A Contract With Someone Else”

These are the easiest kinds of sales objections to handle. That is because it's a straightforward concern, with a relatively easy answer.

“ I Don't Have Time”

This might mean one of two things or both.

What you can do for overcoming objections like these are,

You could handle it like this, “I don't want to waste your time either. Give me 3 minutes to explain my product. If you're interested, I'll provide you with more information. If not, we're going to leave it at that.”

“It’s Too Pricy”

Generally, value issues are disguised as pricing issues. We already explained it.

“I Need To Run It Past My Boss”

“We Allocated The Budget Somewhere Else”

“ We had a customer with a similar issue. But after purchasing our product, they increased their ROI which they allocated to other parts of their budget.”

“ I Can Get A Cheaper Version Of This Product”

“Competitor Says (False Information About Your Product)”

“I've Never Heard Of Your Company”

Don't go for the elevator speech on this one. Provide a quick summary of your company and your product.

“Were a ____ company that specializes in ____. It would be a pleasure to speak with you about your revenue model and see how we can help”.

“ This Isn't A Problem For Us Right Now”

Listen to them carefully and understand why it isn't an issue for them or is of low priority. This problem can also be an excuse to rationalize their inaction. In that case, work on it and instill a sense of urgency in them.

“I've Heard Complaints About Your Company”

“ Thank you for sharing this with me. We’ll look into it. While we're on the phone, can I help you with ___?”

“You Don't Understand My Issues. I Have Problems With ___ Not ____”

This can be crucial as it's tough to make your prospect understand that he/she is heard. In that case, rephrase what your prospect’s prime concerns and pain points are and state your impression of it. A lot of misunderstandings can be avoided simply by restating your prospect's pain points.

“I'm extremely sorry. Let me restate my understanding of your issues and help me realize if I'm missing something. Is that alright?”

Final Words

Objections can be a hard blow on your confidence if you don't think of them as an opportunity, but a rejection. One of the major points of overcoming sales objections is to get back up no matter how many times you're pinned down. Remember, objections are inevitable when it comes to sales. So, learn to overcome them instead of being afraid.

The Ultimate Guide To Cold Calling And Foolproof Scripts In 2022

cold calling
Photo by Yan Krukov from Pexels

Cold calling is one of the most polarizing lead gen strategies out there. Some deem it as a very effective way to drive revenue while some consider it dead. In reality, cold email is not dead at all. But, there are some right ways to do it.

What Is Cold Calling?

Cold calling is the strategy of contacting prospects who haven’t had any prior interaction with the salesperson. It's a form of telemarketing that is very common and is also one of the oldest lead generation strategies. Salespeople boost their success rate by targeting the right prospects.

Why Is Cold Calling Important?

Is Cold Calling Dead?

No, it is certainly not dead. Only the strategies have changed. It's still one of the top, if not the top, ways to connect with your prospects successfully. You can warm up your database by various outbound methods, but at the end of the day, you need to have someone pick up the phone to call the prospects that aren’t calling you.

Cold Calling In Sales

Cold calling in sales is when a salesperson reaches out to prospects who were never contacted before in order to turn them into a customer. It's a technique sales reps have been following for ages.

How To Do Cold Calling In Sales

cold calling
Photo from Ketut Subiyanto from Pexels

Have Your Conversation Planned Out Beforehand

This is a very important foundation step of cold calling. Beyond just following the line-by-line script that you prepared, this blueprint will help you keep track of your goals and set you on the right path. This is basically a way of clearly structuring your calls like when to do what.

Write A Personalized Script

Find The Right Calling Schedule

TIP: According to InsideSales, Wednesdays and Thursdays are the best days to have a conversation on your first dial.

Don't Follow Your Scripts Like A Robot

What challenges do you face with your business today and what would you like to improve about it?

These questions will help you understand your prospects’ most pressing priority. Then you can act accordingly.

conversation planned
Photo by Cottonbro from Pexels

Effective Voice Techniques For Cold Calling

How To Embrace Rejection

Why Is Multitasking Harmful During A Cold Call?

Never Talk Price Before Value

Your Intention Is To Help Customers, Not Initiate Sales

Get Some Sort Of Information Before Hanging Up

End With A Call To Action

The success rate of your cold calls will be a lot higher if you end them with a high note. Induce your prospects to make the purchase or give them something to contact you for at the end of the conversation.

Effective cold calling tips and script samples can actually improve your performance to a whole different level. Here are some general cold email scripts to help you get started. You can tweak them according to your situation.

Foolproof Cold Email Script Templates That Generate Responses

Sales Cold Call

The goal here is to let the prospects do the talking. Ask them open-ended questions to know more about them so you can figure out how your services cater to their benefits. Make it as personalized as you can. If possible, congratulate them on an award they recently achieved, or a milestone they passed. This would make them understand that you did your research and they would appreciate it.

Sales Cold Call Script Template

You: Hello, is this “prospect’s name”? Prospect: Yes. You: Have I caught you in the middle of anything? [If the answer is no] Great. This is “your name” calling from “your company name”. You must be very busy, so I’ll be brief. I believe you are a “prospect’s occupation” and I know for a fact that you're pretty good at this. Congratulations on winning the _____. So, we specialize in working with ______. With your permission, may I ask you a few questions? [If yes]. What are the problems you face every day in this sector? Prospect: The prospect talks about his/her pain points. You: Would you like to improve anything? If yes, then what? Prospect: Talks about what he/she wants to improve in their sector. You: How do these challenges affect your business? Prospect: Prospect talks a little about it. You: From my understanding, what you are saying is, (summarize the prospect's problems, aims, challenges, etc.) Is that accurate? Is it okay to say that if there were a way to eliminate (one of your prospect’s major problems), you would be down for discussing it in detail? [If yes] Then let’s schedule a meeting to find out if there’s a fit. I’ll be answering all your questions regarding your problems and share with you several options that especially cater to your challenges. Which day are you free and what works for you, morning or night?
Prospect: Prospect tells you when to schedule the meeting. You: Fantastic. Looking forward to meeting you on _____. Thank you so much for your time. Have a great day!

Real Estate Cold Call Template

As homeowners talk to multiple real estate agents every day, the chances of getting rejected are relatively high. Still, the FSBO prospect is a perfect lead for cold calling because you already know that they’re willing to sell now. You just need to convince them to select you as their agent. So, we’ve prepared a script along with some rejection responses to make you understand how to deal with it.

Real Estate Cold Call Script Template

You: Hello, this is _____ from ______ brokerage. Do you have a quick minute? Prospect: Yes. You: Fantastic. If I’m not wrong, you have a house for sale in my coverage area. Are you currently cooperating with any real estate agents? Prospect: No. You: So, I was wondering how much you're asking for the house? Prospect: $300,900. You: If I knew a buyer who could be willing to purchase the house, would that be helpful to you?
Prospect: Yes. You: Awesome. So, should we schedule a time so that I could come by, look at the house and talk more in detail to see if I can find someone fit for it? I could also share some tips that we do to help FSBOs like you. Prospect: Well, you know, I wasn't really looking for a real estate agent. But if you find somebody, send them by. You: Sure, that's fine. But may I ask you why you don't want to hire a real estate agent? Prospect: I just wanted to save money. Even if the commission is 5/6%, it would be a lot for me.
You: I understand. Did you know 90% of the FSBOs I speak with say the exact same thing? If I say, we could arrange you with a deal of the same price or even higher by using our services, would you be okay with that? Prospect: Listen, we're just trying to break even. I've been transferred to Colorado and need to be there by next month. You: So, that gives you 24 days. If you can’t sell the house by then, what's your backup plan?
Prospect: Well, we'll just have to move. The house will be empty. You: That'd be a bummer. But, let me propose something to you. If I could sell the house, do it within 24 days, and have you break even, would you be down for it? Prospect: Yeah, sure. You: Let's meet then. I’ll see you at 5 in the afternoon. Prospect: That's cool. You can come over. You: Okay! See you then.

Cold Call To Get Appointments

The goal is to get right to the point. This proves the prospect that you respect their time and intelligence.

Cold Calling Script Template To Get Appointments

Hey there. This is _____. A friend of mine, ____, referred me to get in touch with you. He/she told me that you have a ____ vacant position. I am currently a “your occupation”. Did “referral” have a chance to talk to you?

Alright. Just out of curiosity, how do you know him/her?

I saw that your company has been producing a lot of content lately. Do you mind telling me about the challenges you face in this sector?

Thanks a lot. Perhaps we can set an appointment to see how I can help you with those challenges. When are you free?

Awesome. See you then.

Some Final Words

This was everything you could have possibly needed to know about cold calling. Now, all you gotta do is to have the resilience to get up every time you're rejected. Always remember that you're doing this to help people. So, what are you waiting for? Get started on your cold calling journey today!

Four Email Sequence Examples That Generated Leads [1,872 Replies!]

email sequence

Cold email is one of the most important outreach strategies in email marketing to help generate new leads.

Though as effective as it sounds, one cold email is not enough to generate sales at times. That's where email sequences come into play. Sometimes you don't have to send multiple emails to elicit a response, one works just fine. Let’s look at the top 4 highest-performing email sequences that you can use in your business today!

What Is An Email Sequence?

An email sequence is a series of pre-written emails sent to a particular group of people at certain intervals which are fixed ahead of time. These sequences can be time-based or trigger-based or both.

When emails are trigger-based, they are sent based on the recipient’s behavior. Common triggers include browsing behavior, shopping cart abandonment, purchases, viewing content, or downloading and subscribing to your list. Time-based email sequences are sent at specific time intervals. For example, 30 days after purchase, right after opt-in, on the anniversary of subscribing, or any number of days after the initial email.

Why Are Follow-Ups Important?

An email sequence is one of the most underrated yet powerful tactics to generate leads. Usually, recipients need 7-8 nudges before they take an action. Manually performing these email follow-ups can be a pain. That’s why automated follow-ups are sent to recipients using software like OutreachBin.

Stats show that even just one follow-up email will get you a reply rate of 27% which is 11% more than the initial email. It's quite obvious that customers who receive follow-ups have a higher chance at making a purchase than those who don't get any.

How Many Follow-Ups Are Needed And How Often?

There are no particular rules as to how many follow-ups are important in an email sequence. Some say 5 is the optimum number of follow-ups required. Again, according to Steli Efti, 2 follow-ups are perfect when you're emailing the recipient for the first time. Regardless, even one follow-up can increase your sales efficiency up to 40%. Moreover, Heather Morgan states that they sent 8 emails or 7 follow-ups to their prospects which resulted in success.

Similarly, in terms of how often to send follow-ups, it really depends. Steli Efti proposed a sequence that went like this.

The first email should be sent on day 1, the second on day 3, then day 7, 14, 28, and 58. After that, one follow-up a month. You can also just send three emails in total. In the third email, put an option for the receiver to clearly state if he’s interested or not. This caused an increase in the reply rate up to 30%.

What Is The Best Software To Use for Creating An Email Sequence?

Now that you know about the benefits of an email sequence, it's time for you to create one. If you’re looking for a software tool to automate email deliveries, OutreachBin will be at your disposal to get your sales up and going.

Build long-term relationships with your customers without worrying about managing multiple email accounts and campaigns with OutreachBin. This software provides integrations with CRMs, reply tracking, prospect profiles, and many more. It also warms up your emails for better deliverability and sender reputation. Moreover, based on your email campaigns, open rates, and replies, OutreachBin creates your very own customized prospect lists.

Let us now look at a few email sequence examples to kickstart your email game.

HR Requirements Email Sequence Example

Suppose your company wants to recruit the recipient of the email.

HR Email 1

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HR Email 1

Subject:
New job opportunity at “company name”- referred to you by “contact’s name”

Hi “recipient’s name”,

I hope this email finds you well. Just wanted to reach out to you regarding a unique job opportunity after coming across your profile on ___. I work for “company name”. A “job title” position just opened and we think you'd be a great fit for this job.

If you're interested, should we schedule a quick zoom call on “date and time”? Looking forward to hearing from you soon.

Best,

“Your name”

“Your email signature”

-----------------------

This is going to be the first email to your email sequence. Then you can write about two follow-ups. It can go like this.

HR Recruiment Follow-Up 1

-----------------------

Our offer for “job title” still stands
Our offer for “job title” still stands

Subject:
Our offer for “job title” still stands

Hi “Recipient’s name”,

Just wanted to know if my offer for recruiting you as “job title” made it through your busy inbox.

If you’re down for it, please reach out to us.

Best,

“Your name”

“Your email signature”

------------------------

HR Recruitment Follow-Up 2

Keep your email concise and try to personalize it as much as you can.

------------------------

Our offer for “job title” still stands

Subject: Trying to connect from “company name” for the “job title” position.

Hi “recipient’s name”,

We understand you’re very busy. But give it a thought.

Best,

“Your name”

“Your email signature”

--------------------------

Lead Generation Email Sequence Example

In this example, let's write an email sequence for lead generation.

Lead Generation Email 1

First, make a list of prospects that you want to sell your product. Create a subject line that conveys urgency and adds value. It can go like this.

------------------------

lead generation email 1

Subject: Want to save 20% on your next purchase?

We thought you would be interested in “company name”’s new launch where you can get 20% off on your first purchase. Let us know if you're down for it and want us to send you the coupon code.

Best,

“Your name”

“Your company name”

------------------------

Lead Generation Follow-Up 1

------------------------

Lead Generation Follow-Up 1

Subject: Your coupon code of “company name” will expire soon.

Hi “recipient’s name”,

I wanted to quickly remind you that your offer to get 20% off on any purchase from “company name” still stands. But it's going to expire soon.

Waiting eagerly for your reply.

Best,

“Your name”

“Your company name”

-----------------------

Lead Generation Follow-Up 2

-----------------------

Subject: Your Coupon Code will Expire in 3 days.

Hi “recipient’s name”,

As you are a software engineer and tech-savvy, we figured you would love this offer. The new “product name” is now $1359 from $1699 only for the next 3 days. So, use your coupon code ____ now.

Best,

“Your name”

“Your company name”

-----------------------

Course Sale Email Sequence Example

Suppose your course name is “how to ace your job interviews”. We’re going to make this email sequence long.

Course Sale Email 1

----------------------

Subject: I have some amazing news for you.

Hi “recipient’s name”,

Job seeking can be a very exhausting process. Trust me, I know. The burden of pleasing your employers can be fairly difficult. But it doesn't have to be this way. I also went through that phase and have decided to put an end to it. After several months of experience in job searching, I have curated all my tips and tricks to create a career-changing course to help you find the job of your dreams.

I am absolutely thrilled to announce my new course “how to ace your job interviews” which is going live in a week, on 27th October 2021.

Sincerely,

“your name”

Career Coach

--------------------

Course Sale Follow-Up 1

--------------------

Subject: I have an important announcement to make which you're going to love.

So, I hope you got my email regarding a new course on “how to ace your job interviews”. It is opening in a week!! For you to get an overview of what you can learn from the course, here are some points. You can learn how to prepare for the interview, the perfect posture, and how to strategically use your body during the interview to exert confidence. You can also learn how to pour your 100% in the interview.

If you're interested, keep an eye out for any emails about the course.

Best Wishes,

“your name”

Career Coach

---------------------

Course Sale Follow-Up 2

---------------------

Subject: “How to ace your job interviews” is now live!!

In my first email, I talked about my course opening in a week. I gladly announce that it is now live! 75 of 200 seats have already been reserved. Here’s a review from one of the participants who signed up for the course, “ I am so excited to ace my job interview. This is exactly the course I was looking for. I believe this is going to help me get a job finally”. So, what are you waiting for? The enrolment period is open until 29th October.

Hoping to hear from you.

Best regards,

“your name”

Career Coach

---------------------

Course Sale Follow-Up 3

Subject: “recipient’s name”, your time to enroll is ticking.

My course on “how to do ace your job interviews” is open and waiting for enrollments. Are you interested? If yes, what are you waiting for? If not, I can guarantee you that if you don’t get a job within one month of finishing the course, you get your money back. How about that?

Waiting for your reply.

Sincerely,

“your name”

Career Coach

----------------------

Course Sale Follow-Up 4

----------------------

Subject: I want to thank you “recipient’s name” and offer you a gift

I almost never do this, but I’m doing it for you. Thank you for supporting me and being a part of this community. As a token of my thanks, I want to offer you a present.

You can claim a spot in my online course for free for the next 72 hours. Moreover, you can also request a 30 minute one on one session to discuss your aim and career goals.

So, call us at ______ and you can claim your gift. The offer stands till 4th November.

Thanking you,

“your name”

Career Coach

-----------------------

Course Sale Follow-Up 5

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Subject: I would like to thank you “recipient’s name”.

Words are not enough to thank you, “recipient's name”.

The love and support from you guys are what keeps me going. I am so happy to help all of you and I plan on doing so even more in the future. So, I would like to work together with you and add value to your life in whatever way possible.

Looking forward to continuing working with you and help you make the most out of your career opportunities.

Your coach,

“your name”

Career Coach

-----------------------

SaaS Trial Email Sequence Example

In this example, we’ll observe an email sequence template of a SaaS trial provider.

SaaS Trial Email 1

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Subject: Welcome to Zoom, “recipient’s name”!

Hi “recipient’s name”,

First of all, thank you for choosing Zoom. My name is ___ and you can think of me as your personal assistant. I am here to guide you through your trial.

Perhaps, you had a chance to log in and roam around the software a bit. But, if you didn't, don’t worry. I’ll guide you through! Here is our getting started video. It'll help you set up your Zoom and will cover all the basics of it.

I’ll check how things are going in the next 30 days through emails. If you have any questions, feel free to text me at @_____.

Talk to you soon,

_____.

--------------------

SaaS Trial Follow-Up 1

--------------------

Subject: Just wanted to check-in.

Hello, “recipients name”

You’ve been using zoom for a few days. How is it going? Did you face any problems?

I don’t want any of your questions to go unanswered and want to help you get the full experience of Zoom. Reply back to this email if you have any questions. I’ll get back to you ASAP. Also, you can check out our support center and go through the FAQs.

I’m always here to help you so don’t be a stranger!

Sincerely,

______.

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SaaS Trial Follow-Up 2

Now that you have communicated with him, this is the email where you go for the question of whether they want to go for the paid subscription.

------------------

Subject: Make your Zoom meetings run without a time limit.

Hi, “recipients name”

I’ve seen you conducted your first meeting after setting up your account on Zoom. It looks like you’ve seen some good results.

I think this is the right time for you to consider taking a look at our various plans so that you can get the full experience of Zoom. As you’ve conducted your first meeting, you know that the free trial ends in 40 minutes. But with the paid subscription, you can conduct your meetings without any interruptions.

Hoping to hear from you soon.

Best,

______.

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Now, that we’ve shown 4 templates, we think you’re ready to get started on your email sequence journey. But first, let us go through the procedure of how to create an email sequence.

How To Create An Email Sequence

Step 1

We’re going to create a simple campaign using OutReachbin. First, you have to click the campaign and then click ‘Create campaign’. Input your campaign name where necessary.

create an email campaigns

Step 2

Now, you would get two options- upload a CSV or enter your emails manually. So, the CSV means you can place your first name, last name, company name, and other data. We’re just going to use it manually for now. Add your email address to the bar. You can add multiple emails, one on each line. Click next.

Step 3

On the left-hand side, you’ll find steps 1,2,3, and so on. If you put 0 on step 1, it means the mail will be sent on the day you schedule it. Then, on steps 2,3, and so on, for each follow-up, you will add the number of days after which each email will be sent. Now, write your email as shown above. You can also send a test email. Click on it, then select an email address and your email address. It will be sent automatically. You cannot use custom variables only by using the manual input. You need to upload a CSV file for that.

create follow up emails

Step 4

Then, click on step 2 and write your follow-up email as usual. Then click on next and you’ll go to schedule.

Step 5

Click on the timezone bar and select your timezone. You can use Eastern time if you’re in the US. Then add the days you want to send the emails. Don’t send your mail on Mondays as there is a low conversion rate then. After that, add your time between which you want to send the mails, preferably between 7:00 am to 5:00 pm. Now add your max reach per sequence step per day. Choose a date on which your campaign will start. Then the first email on your email sequence will be sent on that date and the follow-ups will be sent after the number of days you selected. Click on next and select your email addresses. Lastly, click create.

Schedule your campaign

Your email campaign is now ready to go. You can go to your dashboards and look at your stats. So, this is how to create an email sequence. Pretty easy.

Now, that we know pretty much everything about email sequences and we’ve also seen some email sequence examples, it's time for you to create one. So, what are you waiting for? Create your first email sequence with OutreachBin.

Lead Generation: Everything You Need To Know [updated 2022]

lead generation

Acquiring leads is one of the most important targets of any business. In a recent survey by Hubspot magazine, 63% of marketers addressed “generating more leads” as their number one challenge. Generating leads is a fundamental point in a person’s journey to becoming a loyal customer. Here is everything you need to know about lead generation.

What Is Lead Generation?

Lead generation is a marketing process of attracting prospects and capturing their interest in your company’s product or service by using outbound and inbound strategies. A lead means a person who is interested in your company’s products or services. Some examples of lead generators are live events, job applications, blog posts, online content, and coupons.

What Is Lead Generation In Digital Marketing?

The initiation of consumer interest into your company’s products or services through digital marketing efforts is lead generation in digital marketing. Lead generation in digital marketing may be done through cold calls, cold emails, blog posts, etc. Moreover, by creating newsletters and online visitor guides, you can keep track of who is engaging with them or downloading them and adapt your lead generation strategies according to that.

How To Use Leads?

A very useful tactic to use leads is to send trigger-based cold emails to your customers. If a person opts-in on your blog, it is considered a lead. Suppose, you set a trigger for when a person will opt-in on your blog or website. The way it works is, just as someone opts-in on your blog post, it immediately sends a cold email to that customer. As a result, he will receive an automated pre-written email promoting your company’s products. Again, you can send multiple emails to the same person after a certain interval of time. This can drive your sales like no other.

But, a software tool is required to automate these email deliveries. OutreachBin is such a software that can manage multiple email accounts and campaigns while you build long-term relationships with your customers. It will also take care of sending trigger and time-based email sequences. Moreover, it provides reply tracking, integrations with CRMs and prospect profiles. Not only that, but it also warms up emails for better deliverability. Also, OutreachBin creates your very own customized prospect lists based on your open rates, email campaigns, and replies.

You can learn how to connect your opt-in forms to OutreachBin campaigns through an automated setup. Here is a detailed video below.

What Are The Types Of Lead Generation?

There are two major types of lead generation- outbound (cold calls, advertising, email marketing, etc.) and inbound (SEO, social media, PPC, etc.). Now, it can be confusing to understand what kind of lead generation to focus on to get the most benefits.

What Type Of Lead Generation To Focus On?

First, you have to understand what kind of customers you're trying to reach. Social media marketing is a lucrative way to generate leads. But, there are many customers that don’t use social media and thus, don’t use it to make purchase decisions. Social media marketing is great for B2C (business to customer) services and products. But it doesn't work very well for B2B (business to business) products. You cannot find a lot of CFOs using Twitter for purchasing a breakthrough accounting system. Generating leads for this sector would require you to adopt various outbound strategies.

What Is A Lead Generation Company?

A lead generation company collects business and consumer information that they can sell on to a business that requires new leads. These companies categorize the consumer and business data to make it relevant to the target market. They also organize leads depending on levels of warmth.

How Do Lead Generation Companies Work?

These companies offer a number of services like-

They have the means to personalize and target campaigns for your business and have the reach that you probably wouldn't have had on your own. These companies gather leads by building an optimized website and maintaining it to attract customers. Then they acquire those customers’ information via a contact form. Moreover, the databases that they accumulate through these pieces of information help them identify the leads with a buying intent.

How Much Should You Pay For A Lead?

The cost of a lead varies from industry-to-industry. According to Madison Logic’s infographic on the cost of a lead, to reach marketing people, you have to pay around $35 per contact. But, in the healthcare sector, the average lead cost is $65 per person. You can also calculate the cost of a lead.

How To Calculate The Cost Of A Lead?

You just have to divide the total cost of your lead generation program by the number of leads generated.

Again, there are other factors that affect the cost of a lead. Such as media placement or distribution cost, purchasing or renting a telemarketing list, hiring an agency to assist with your outbound strategies, etc.

How To Get Into Lead Generation?

Another important point to get into lead generation is to keep your eyes on statistics. To become a professional lead gen marketer, you should develop a habit of monitoring your work results every day. But, an important tip is to not overanalyze. Here are some metrics that you can monitor depending on your goal.

These are just a few tips for getting started on generating leads.

Lead Generation Jobs

Lead generation is pretty expensive. So, when a company is new to the business and has no experience in generating leads, they tend to hire experts in this sector. With the help of these experts, companies generate highly qualified leads as well as grow their revenue in a manner that is cost-effective. If you are in search of a lead generation job, look for proven independent agencies and professionals who are selling their services on Fiverr.

fiverr logo

You can also look for freelance lead generation jobs on Upwork and Freelancer. Check the list of providers’ credentials and past experience by browsing through the category. You can also just post a buyer request stating your budget and requirements and then sift through the providers’ lists who get back at you.

How To Set Up A Lead Generation Campaign?

1.Figure Out Your Target Audience

You cannot generate leads efficiently unless you understand what your target audiences are. For this, you can follow these steps.

2.Set Your Campaign Goals

For a successful marketing campaign, you need to start with goals- specific ones. You can't just say that generating as many leads as possible is your goal. This will lead you to nowhere.

3. Determine Offers That Will Attract Your Client

Different clients find different sorts of offers to be useful. Like, a small business owner who is searching for social media marketing tips will look for offers completely different than one who is comparing agencies to outsource to. The former business owner would find your ebook, “50 Twitter Marketing Hacks From The Experts” to be ideal. Whereas, the latter prospect would find a case study showcasing your agency’s effectiveness more relevant. For creating a great offer, you need to know who’s going to be using it and at what stage of the buyer’s journey they are. For example, besides creating valuable content, Moz also develops tools like Mozbar and Open Site Explorer. Hubspot creates templates for creating buyer personas.

If you need a little help, this survey from Regalix questioned 285 B2B marketers about the best offer at each stage of the buyer’s journey. The answers are:

Awareness:

Consideration:

Purchase:

These offers can also be tools and free consultations and not just content.

Now that you know what you're going to offer to your prospects, build your post-click landing page and you're good to go.

How Many Leads To Generate Per Month?

This number varies from business to business and there are some varying factors that will have an influence.

Annual Revenue Target

You have to figure out how much revenue percentage are the leads generated by your company responsible for. There are some companies that have a number of revenue streams, so these numbers should be identified before starting a campaign. This determines the number of leads your company has to hit.

Your Sales Cycle Length

One of the most important steps when planning a campaign is to be realistic about your sales cycle length. Within your ideal timeframes, not all leads will convert into customers. You need to figure out how long it takes to convert a lead into a customer and then build this into projections.

Size of Your Business

Depending on average sales value, bigger businesses have larger revenue targets that equate to more required leads.

After you know the average value of your sales, it's easy to figure out how many customers are required to achieve your revenue target per month.

Can You Make Money With Lead Generation?

A lead generation business is a very lucrative venture. Generally leads pay very well. If you run a targeted site and deliver quality leads, you can earn a lot of money. You also have to pick the right programs for this. You’ll get anywhere from $5-50 per lead. Not bad.

How To Generate Free Sales Leads?

1.Influencer Marketing

This strategy brings brands and companies together with influencers who have a niche, service, loyal followers, content, etc. You don't necessarily need to offer cash to influencers to promote your products. Some are perfectly happy to do so in exchange for a shoutout to your followers, a discount on your product, or a free license to your software. In fact, micro-influencers can be even more profitable than influencers with a huge number of followers. According to a study by HelloSociety, micro-influencers have 60% higher engagement, drive on average 22.2% more weekly conversions, and are 6.7 times more cost-effective per management. To approach your influencers in the right way, follow these instructions:

2.Guest Posting

Guest posting helps to further improve your reach and generate more leads by allowing you to tap into other companies’ audiences. In terms of lead generation guest posting has enormous benefits:

Here is a great example of guest posting done right, Buffer’s Leo Widrich, with his constant guest postings, drove 100,000 signups to his company in a span of nine months.

3. Cold Calling And Cold Emailing

Cold calling and cold emailing are two of the most effective ways to generate free leads. The advantages of cold calling and cold emailing are great:

However, it can get cumbersome to do it on your own, and you have to employ more people in turn for managing your cold emails. So, even though doing it yourself can be free of cost, the best way is to use software to manage all your cold emails automatically with a few extra bucks. The all-inclusive pack by OutreachBin comes with unlimited emails per month, 40 email warmups per day, upcoming API, automation and sequences, no-code email editor, unlimited team members, and a lot more in only $39 per month.

4. Content Marketing

Content marketing helps to create and distribute educational content about your domain. Through content marketing, your primary goal is not to sell products but to create authority and trust around your business. Here are 6 steps to learn how to create a blog:

  1. Pick a creative blog name to emphasize what your blog posts will be about.
  2. Customize the design of your blog template to match your style.
  3. Share your expertise through your blog.
  4. Connect your domain with a personalized domain name and free web posting.
  5. launch your blog.
  6. Share it and engage with your followers.

5.Review Platforms

These platforms are completely user driver. So, you'll need to:

These are all that you need to know about lead generation. We hope none of your questions regarding this topic have remained unanswered.