The Ultimate Guide to Cold Email Templates for Web Designers

February 23, 2022

    Web Design Services is one of the most booming and competitive industries in the market today. Thanks to the ever-so-evolving world of technology, businesses nowadays identify the importance of personalized websites and have thus adapted to them to market their products and services. And this has led to a plethora of opportunities to open up for web designers. But what good will it do if they cannot grasp these opportunities?

    Today, there are more than a thousand freelancers with top-rated certified profiles online, making it difficult for web designers new to the industry to generate leads. That is why freelancers worldwide have been compelled to look for different ways to pitch their services to potential customers, cold email being one of them.

    EMAIL - Cold Email Templates for Web Designers

    Cold Email is an outbound marketing and sales technique used to connect with prospective leads to boost sales and Return On Investment. While cold email itself can be tricky to master, it can help web designers generate a consistent flow of leads when done right. So if you are someone who wants to incorporate cold email templates with your marketing campaign and looking for well-structured templates to use, then you have come to the right place.

    From this article, you will be taking away the following aspects:


    • Cold Email is one of the most cost-effective outbound marketing tactics that allows web designers to connect directly with potential clients and increase brand awareness.
    • Cold Email can be a tricky strategy to master since customers can often find it intrusive. That is why well-structured cold email templates can help you design the perfect Cold Email that works in your favor.
    • In any case, you find it difficult crafting your email to send to prospecting leads; there are platforms to help you with that.

    What is Cold Email? And How Does it Work for Web Designers?

    Cold email is the process used to pitch your products and services to uncontacted customers. It is generally the very first mail sent to your potential leads with whom you are yet to form a relationship, hence the term "Cold Email.”

    Unlike cold calls, cold emails are less intrusive, hence their higher success rate. The purpose of a cold email is to help you reach out to your potential leads with personalized emails and connect with them by sparking up a conversation. Thus, this allows you to form a business relationship with your prospective leads and nurture them to turn into paying customers.

    Cold Email Template
    Source: Pinterest

    Even with the paradigm shift towards outreach campaigns, cold emails have proven to be one of the most cost-effective marketing techniques for finding new prospects. And this is what makes cold email the perfect marketing strategy for web designers new to the industry. It helps them form direct connections with their potential customers and cost-effectively build brand awareness.

    How to Design Perfect Cold Email Templates

    The downside to Cold Email marketing that scares most people is that it can easily be deemed as intrusive by clients. And that increases the risks of losing potential customers. However, specific strategies help eliminate the chances of that, such as:

    1. Clearly state your name and the purpose of your mail.
    2. Research the clients and design the mail that caters to their needs.
    3. Research and verify which customers to mail.
    4. Try to sound like a natural person and craft a mail that is engaging to read.
    5. Insert testimonials and portfolios to increase your credibility.
    6. Mention similar work experience with other clients and show proven results.
    7. Point out how you can help them out.
    8. Follow-up.
    Email Notification - Cold Email Templates for Web Designers

    6 Best Cold Email Templates for Web Designers

    When it comes to Cold Email, there are specific nuances that can make or break the deal for you, which is why we have designed six highly-functional email templates that you can gather ideas from to stand out in front of your clients.

    To Send an Open-Ended Pitch

    As the title suggests, this is a value proposition email to introduce yourself and your services to your prospective customers. Therefore, this email should be short and just enough to give your customers a glimpse of your previous work experience and how you will use them. Thus, if your recipients consider making any updates to their websites in the future, they think of your services.


    Subject: Do you need help modifying (website's name)?

    Hi (recipient's first name),

    I am (your first name), a freelance web designer working with (specific industry) companies in (location) to help with their website needs. I can see that your company has recently launched a new product. I hope they are performing well.

    That said, I have worked with (company's name) during their previous product launch and helped their sales and organic traffic increase by almost 90%. You can get a better idea from my online portfolio (insert link). If you are looking for someone to modify your website and increase your ROI, please let me know.


    (your name).

    To Prospects Looking for Web Designers

    If you have been working as a freelance web designer for a while now, you would know that referrals are not always enough. You need to check job listings consistently and search for vacant positions.

    Now, although most of these companies may look for in-house designers, you may still want to sell your pitch to them and make them understand why you are a better option. While some may prefer working with agencies or full-time employees, others may be open to discussion.


    Subject: About the recent job vacancy for the position of website designer.

    Hi (recipient's first name),

    I work as a freelance web designer with (your niche) companies and help their websites perform better. I just came across your vacancy post online, and it looks like there is scope to modify your website.

    I have recently worked with three different agencies (name of the agencies) and helped them increase their conversion rate by 70%. So, I think I will be the perfect fit for the job.

    If you are open to working with a freelance web designer, feel free to reach out to me.


    (your name).

    To Spark Up a Business Idea

    If you have been working in this industry for a while now and have gathered different ideas or techniques that can help a website perform better, you can pitch them to companies with similar views as yours.

    Often, reaching out to customers and selling your ideas to them may work in your favor. But this can also be tricky since you do not want to sound disrespectful of their current methods of maintaining a webpage. So, this template can help you do business with companies that have already considered pursuing similar techniques to improve their website and are looking for people who can help them incorporate that within their website.


    Subject: Website ideas for (company's name).

    Hello (recipient's name),

    I am a website designer specializing in (your industry) and helping companies redesign their websites. I recently stumbled upon your website, and I like what you have done with it so far.

    That said, I wanted to reach out to you because I had a few ideas to share on how you can improve your website's current performance, for instance, adding a feedback section, adding blogs, notifying customers on recent sales.

    I have previously worked with (company name) companies and helped them increase their sales funnel. So, if you are looking to redesign and help with your website SEO, I can help you with that.

    With regards,

    (your name).

    To Search for Referrals

    Referrals can be one of the most effective ways of increasing your network. The more your customers talk about your service to other people, the more it increases your chances to generate potential leads. That is why using word of mouth is considered a great tool to increase your credibility and reputation as a brand in the local market.

    The trick here is to request a referral right after handing over a project to your clients and giving them an incentive to carry out the referrals. So, if they are happy with your service, they will be open to suggest your name to their friends and families who need similar services.


    Hello (client's first name),

    I hope that the (project's name) has been performing well and bringing out the required results for (company's name) since the last time we spoke.

    If you are happy with the results and know someone who needs similar services for their businesses, please consider referring my name to them. In doing so, I can get you a 10% discount on your next project with us or a 10% commission from the monthly packages they choose.

    Again, it was a pleasure working with you.

    Best wishes,

    (your name).

    To Seek Testimonials

    Testimonials are one of the most effective ways of selling your pitch to new customers because it validates your claim and increase your credibility as a brand to them at the same time.


    Subject: A small request to get a testimonial

    Hello (recipient's name),

    It was a pleasure working with your team and helping everyone get the result they needed. Thanks to everyone for believing in my work.

    I would appreciate it if you could spare me some time from your busy schedule and be open to leaving a short testimonial for me that I can use on my portfolio? It would look good on my portfolio. I have attached a few templates to choose from (add templates link). However, feel free to use your own words.

    Thanks in advance,

    (your name).

    To Follow-Up

    Did you know that almost 55% of the replies from clients come from follow-up emails? That is because most of the time, your recipients tend to miss your mail or even forget to reply to them even if they are interested in working with you. So a follow-up email helps you ensure that you are not missing out on those opportunities.


    Subject: (similar to the initial mail).

    Hi ( recipient's name),

    I am a website designer specializing in (your industry) and helping companies redesign their websites. I am reaching out to see if you would still be interested in working with me to redesign your website. Based on the recent product launches of your company, I have a few ideas to share that can help you boost your sales.

    Previously, I have worked with (previous clients' names) to help them redesign and modify their website and increase their sales and conversion rate by 60%. In case you are interested, feel free to reach out to me.


    (your name).

    Final Takeaways

    What we can gather from this article is that Cold Email is one of the very few marketing strategies that will not only minimize your costs but bring about the most impact.

    Whether you are an aspiring web designer or have been in this industry for a while, Cold Email can be a great way to start your outreach marketing campaign. With the help of the templates above, you can craft the email that fits your needs.

    That said, if you are looking for a tool that can outsource this entire process, then OutreachBin is the way to go. With the help of OutreachBin,

    • You can craft personalized cold email templates using their high-functioning templates
    • You can automate your prospects and send them scheduled emails in bulk
    • You can review the outcome and send follow-up emails, and much more.

    So better waste no time and sign up today to optimize your cold email marketing campaign.

    Article written by Anikariki
    Send emails that land in your prospect's inbox and get replies. Automate your emails, convert more prospects and grow your business
    Copyright 2021.
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