Graphics Design Cold Email Templates That Will Make Your Stress Go Away

May 14, 2022

    Whether you are the owner of a graphic design agency or a freelancer, your target is to gain new clients every month. Cold emailing is one of the best ways to gain clients.

    However, many things can ruin your efforts with cold email. Such as-

    • Lack of personalization
    • The subject line is irrelevant and weak.
    • There is no exciting email body.

    However, many graphic design cold emails fail because of the lack of engagement. Therefore, the first step to pitching a sale is building a warm relationship with your prospect.


    Because even your customers know that you are trying to push them through your sales funnel. Hence, a defensive attitude comes naturally to everything you do.

    designing team meeting

    Therefore, if your email is relatable and full of humour, only then can you pitch your sales.

    From my perspective, only two things can make your graphic design cold email successful. Those are:

    • a power-pact relevant subject line.
    • customized image.

    If your cold email has these two things, there is no way it will be futile.

    This article will show you some graphic design cold email templates that are worth stealing. However, for the rookies, I will discuss the basics first.

    In this article, we will discuss


    • Cold emails are an amazing way to get more clients.
    • Flawless cold emails can help you land more deals.
    • Taking care of some simple things can help you craft a flawless cold email.
    • Researching your prospect is the first step of cold emailing.
    • If your subject line is not compelling enough, you should not complain about not being able to close deals with cold emailing.
    • Customizing emails for specific clients does not only mean integrating your client’s first name in your email; it’s beyond that.
    • Check out our templates to craft flawless cold emails.

    What Is A Cold email?


    Cold emailing is the most direct marketing approach. It is sent to prospects with whom you have never had any connection. Put, a cold email is the first interaction between you and your prospect.

    Why Do Great Cold Emails Matter?

    New agencies and freelance graphic designers have a hard time gathering clients.

    If you include cold emailing in your strategy, things will be a piece of cake for you. Your cold email should address how your clients will benefit when they invest in your service.

    Instead of inserting a general sales pitch, try to be creative. In your first cold outreach to a client, it is really necessary to introduce your service to them.

    CTA is mandatory for every cold email. The CTA should include your will for a phone conversation and eventually a design proposal.

    Cold emails are the most efficient marketing strategy. Because:

    • They create relationships with peers in the industry.
    • They can put you in touch with your prospects.
    • They serve as an example of how to provide value.

    Cold Emails: Spam Or An Efficient Marketing Strategy?

    Cold emails have a bad reputation for being identified as spam. Well, not if you spell it correctly. Surely, cold email is a direct approach. It is more like knocking on the door of a stranger.


    Now, if you want a welcoming response, you have to be polite, not creepy.

    If you are using subject lines that look like bait, such as uppercase letters or excessive exclamatory signs, This approach makes the message "icky."

    Personally, I don’t even recommend opening and responding to such emails.

    These approaches make the whole idea of cold email look like a spam trap.

    So are you wondering how to write an efficient cold email? I heard you!

    5 Simple Steps To Make The Most Out Of Your Cold Outreach

    Cold emails have multiple purposes. As much as they help you generate leads, they can also help build warm relationships with your competitors. It can create opportunities for strategic partnerships.

    Here are five steps to crafting a flawless cold email:

    Step 1. Investigate Your Prospect

    Firstly, make sure you are approaching the right audience. Research your prospects: who they are, what they do, and how your service will benefit them.

    Get an understanding of their recent market position. It will assist you in determining their next target and approaching them accordingly. That’s a surefire way to generate more sales.

    Step 2. Find The Right Person To Reach Out To

    Once you know your target audience, you have to identify the right person’s email address. For larger organizations, it gets harder to find that information. Hence, if you are a newbie, first reach out to medium-sized businesses. You can easily approach the decision-makers there and place your request.

    LinkedIn is a great source to find out information about employees of an organization. But I recommend not sending text inboxes. Instead, use OneMorelead to access a database of 55 million verified emails. Save your time and build a list of qualified leads within 60 seconds with Onemorelead.

    Step 3: Create a Subject Line That Speaks to Your Client.

    I will never get tired of saying this: cold email is all about your clients, not about you. This should be on every marketer’s agenda when they are crafting cold emails for their clients.

    But how will my clients know what I am serving if I don’t talk about it? After all, cold emails are the first conversation between me and my leads, right? Yes, we will get to that in a bit.

    But first, subject lines are the best way to prove that the email is all about helping your clients and not increasing your revenue.


    Well, if your subject line speaks to your client, there is no way they will ignore that email.

    Is that possible?

    Of course, if you can identify the pain points of your customers and address them in your subject line with a bit of personalization,

    Your cold email should focus on a key pain point in the industry you are working in. Therefore, your subject line should precisely give a reflection of that. This is a surefire way to create a compelling subject line.

    Step 4: Customize Your Emails

    You're still wondering how to avoid expressing yourself in a cold email, aren't you?

    I understand that it happens.

    The temptation to give out everything you have just to prove you provide the best service in the industry is real.

    But this is also a killer of cold email strategy.

    As I have mentioned before, your cold email should be about your client and not about you.

    By that, I mean your cold email should focus on a specific problem for your client and mention ways in which they can solve it by using your service.

    And when I say personalization, I mean this. addressing your clients' problems and providing a relevant and efficient solution

    Of course, integrating your client’s name into your email is a great personalization tactic, but personalization is not just about that.

    For your ease, let’s give you an example:

    Pose a question based on the source of the problem.


    Introduce yourself with your name and designation. Explain your reason for writing.

    Address their problem in a line or two, then propose a solution.

    End with a CTA for a cold call. Give one or two specific times instead of asking for their availability, such as Can we have a quick call tomorrow at 3.30 pm or 6 pm?

    End it by thanking them for their time.

    Add your email signature.

    See how simple it is?

    Step 5. Don’t Forget to Follow-up

    There is a lot of argument about follow-up. Unfortunately, many marketers make the mistake of not following up with their clients. Such a simple mistake is that we tend to think that if they liked us, they would have replied to us.

    Well, it’s not your crush whom you are texting. Lol.

    Jokes apart, you may have hit a chord with your client, yet they might forget about you. Because out of everyone, you know how busy people are in your industry.

    Hence, following up is a great way to remind them about you. An ideal time to send the follow-up email is after 3–5 business days of sending the first one.

    While following up, instead of repeating the same things, add a tidbit of value.

    Maybe mention the broken link on their website, or give them a referral discount. It should be something that can be fixed in a jiff, yet it will provide them with the gesture that you care about them.

    Graphic Design: Cold Email Templates That Work!

    You cannot deny the fact that cold email is a gateway to endless opportunities for graphic designers. It can help you get mentorship, make new business friends, and collaborate with someone.

    But, let's face this reality: you will be sending a lot of cold emails in the upcoming days. Or maybe you are sending them already. What’s disheartening is that not everyone is going to respond to it.

    sending emails

    Perhaps that figure will be much higher than you anticipated. If it is, then I hate to be the person to tell you that you need to tweak your cold email strategies.

    I know you have put in a lot of effort. But you know how delicate these things are, right? One simple mistake and you end up losing a lot of customers.

    Yet, you can’t stop. You have to go on, reviewing your strategies, again and again, to see where you have made mistakes.

    Every designer, especially freelance designers, should keep in mind that the journey is different for everyone. Hence, comparing yourself to others is only going to stress you.

    Cold email templates with top-notch subject lines and CTAs will flood your mailbox with responses from recipients. Jumpstart your graphic design cold email campaigns by using these five templates:

    Graphic Design Cold Email Template #1: Reaching Out to Small Business Owners

    Hello, [First Name]

    I am [your name], from [company name]. I love your podcast/tutorial/blog/vlog on [any of their recent work on a certain topic].

    Small businesses have difficulty coming up with unique designs with the limited templates [a website they are using] has to offer.

    Nowadays, every business is operating online. An optimized website design is necessary for every business to stay on track.

    I/My company creates designs that go with [website platform] templates to generate more sales.

    Mind hopping on a call with me tomorrow at X am or Y pm?

    I look forward to hearing from you.


    [Your Email Signature]

    It Works Because-

    Addressing a pain point for small business owners is a killer strategy in cold email campaigns. This helps your leads resonate with you. You will be more likely to get a response to your cold email if you identify a relevant issue and describe how you can help. Providing customers with two options for contacting you increases the likelihood that they will choose the one that works best for them.

    Graphic Design Cold Email Template #2: Template For Reaching Out To Large Brands

    Hello, [First Name]

    I am [your name], from [company name]. I loved your podcast/tutorial/blog/vlog on [any of their recent work on a certain topic].

    Or, I loved your recent collaboration with [a company they collaborated with recently].

    That campaign reminded me of one of the projects here.

    After working with _, _, and _ companies on their website, they could generate 40% more revenue.

    I thought maybe you could customize your land page with us.

    Let’s get on a quick call tomorrow at X PM or YPM.


    [Your Email Signature]

    It Works Because-

    Large brands have several collaborations and campaigns; therefore, specifying something relevant to your service gives you automatic access. With this approach, you should approach the higher personnel of a company's decision-makers. Therefore, providing examples of how you have worked on similar projects will make them think of you.

    Graphic Design Cold Email Template #3: Template For Reaching Out To Creative Agencies

    Hi [name],

    I am [your name] from [your company name]. I loved your recent campaign for a product called X. Your designers just nailed it there! Did you work with independent designers or in-house designers?

    The campaign reminded me of some of the work I did here [attach the link to your projects]. I know you have a hectic schedule, but I would like to assist you in your upcoming campaign.

    Why don’t we get on a call and discuss this? Maybe tomorrow at X pm or Y am?

    Thank you,

    [Your Email Signature]

    It Works Because-

    Like you, a lot of clients are approaching them to assist them with their inboxes. Hence, if you don’t show your work, they will never respond to you. The best time to drop this bait is to contact them during their rush season and offer them your help.

    Stay True To Your Goal While Choosing A Graphics Design Cold Email Template

    The formula for crafting a flawless cold email is to

    Be precise. Address the issue. Add a CTA.

    That’s everything you need to do.

    Instead of asking them for their convenience, offering a choice makes your lead feel more compelled to find out time from their schedule.

    Customize these templates thoughtfully for your leads, and let us know if you were able to drive more sales with them!

    Send Your First Cold Email With OutReachBin

    This is no secret trick: highly personalized emails generate more responses in any business.

    For graphics designers, every job you do for your clients is added to your portfolio, which eventually will speak for your ability.

    There will be a time when you won’t even require sending cold emails to your clients to pitch sales.

    Now that you know how to craft cold emails to get more graphic design clients to subscribe to OutReachBin for additional support!

    Keep on track with OutReachBin’s metrics of open rates, CTR rates, and reply rates. Save your emails from landing in the spam folder and increase your deliverability with InboxWarm. Book a demo and see how you can save time with OutReachbin.

    Article written by Abir
    Send emails that land in your prospect's inbox and get replies. Automate your emails, convert more prospects and grow your business
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