Cold Email Marketing Software: The Making of Your Success Story

January 8, 2022

    Cold email marketing needs no introduction. Deriving higher efficiency, ROI, sales, and building stronger customer relationship management, is there a better mechanism to woo your audience? You bet not. However, implementing the process is not as fluent as the results it drives. Coming up with interesting ideas continuously is no cup of tea. This is especially true when you want to upscale your outreach. With a greater load, the process further becomes cumbersome and exhausting. Thus, cold email marketing software steps in effortlessly.

    black laptop computer
    Photographer: Stephen Phillips - | Source: Unsplash

    You will be even surprised to learn that most successful campaigns are software-driven. However, in recent years, there has been almost an explosion of such online tools. So, which one do you choose to enhance your sales engagement?

    Don't worry, you don't have to be an expert to figure this out. Most email marketing platforms essentially do the same work. However, the variation depends on what you need. Thus, we have got you covered with the top 10 cold email software.


    • Cold Email Software facilitates the sales prospecting process.
    • Usually automates bulk emails, personalizes them, tracks, and enables a wide range of prospecting activities for better results.
    • There are hundreds of platforms available to automate cold email marketing, the article shortlists ten of them.
    • The article discusses the following names: OutReachBin, Woodpecker, SmartReach,GMass,, Mailshake, Hubspot, Outreach, Reply, Yesware.

    But before diving into the list, let's take a brief moment to review the basics.

    Cold Email Marketing Software: What Is It?

    A system that automates your entire sales prospecting mechanism. That is cold email software for you. Essentially, such tools have some standardized functions. For example, email tracking, follow-ups, email sequences in automation, and more.

    Generally speaking, platforms that are called sales management or engagement tools, usually covers the cold email aspect. However, there are certain must-have characteristics, that set apart specific software meant to serve such campaigns.

    Must-Have Features Of Cold Email Marketing Software

    Commonly, cold email marketing software shares the following offerings:

    Glasses left on a notebook which was recently scribbled on.
    Image From Unsplash By: Sigmund

    1. Mass Email Personalization

    Hyper-personalization, completely automated. You will have everything designed to the T for your emails without breaking a sweat.

    2. Automated Email Sequence

    By far the most important feature, automated sequence lets you schedule your work efficiently, keeping coherence with various time zones. Some tools may even follow up on the next steps.

    3. Tracking Abilities

    Are your emails being read, or they are waiting to be deleted? Email tracking enables you to visualize your campaign’s progress.

    4. Deliveribility Assurance

    The deliverability of emails is of paramount importance. Ensuring that your emails are out of the spam box and being read, maintaining a healthy sender reputation.

    5. Integrative

    There really is no point in working out everything in software, only to transfer them to a separate workspace for further advance. Hence, if the platform comes with an integrative system, your only job will be to wait for the results.

    Top 10 Cold Email Marketing Software

    1. OutReachBin

    A platform that gets you started in 30minutes. Imagine the amount of time you will save every day. That is OutReachBin for you.

    All for Email Outreach features
    Image From OutReachBin.

    They support email warming, subsequently improving your sender reputation. Not only that, they will design your cold email campaigns from scratch. You just relax, Outreach Bin will send them out, handle your entire campaign. Simultaneously, the platform continuously analyzes your mailing content t to ensure high deliverability rates.

    OutReachBin Pricing
    Image From OutReachBin.

    Their pricing package starts with $29 per month, billed yearly. But if you choose monthly payment, the pricing is $39 per month.

    All for Email Warmup offers
    Image From OutReachBin.

    Unique Attributes

    • Completely automated. They track the email flow, ensure follow-ups, improve open rates, replies, and more.
    • No code-editor is required.
    • Detecting unsubscribe rates, handling bounce rates.
    • Unlimited Marketing Campaigns.
    • You can schedule your entire campaign in advance. You have access to automated campaigns, million-step sequences, and send mails on trigger clicks or the aforementioned timeline. They will track prospects as they convert to sales.
    • Customize and add a personal touch to thousands of emails. All you need to do is upload the data, OutReach Bin shall do the rest.
    • Designs an automated prospect list based on extreme analysis of previous campaign results and other related data.
    • Works with almost all the major names in the game.Gsuite, SendGrid, Outlook and others.
    • A simple user interface works for both beginners and experts.
    • Extremely dedicated support system, at your service.
    • Your team members can participate in the outreach using your affiliation. There are no extra costs for additional team members.

    As used mostly by marketing and advertising professionals, OutReachBin will not disappoint you with its affordable yet savvy and efficient results.

    Image of Two different situations, one with OutReachBin software use, the other without.
    Image From OutReachBin.

    They have gained a commendable reputation, personalizing 1500 emails in just under a minute. Almost all their customers have built a stronger, more reliant relationship with their prospects. If you are looking to enhance your sales engagement and boost lead generation with solid outreach measures, OutReachBin is your partner. Try a free demo to learn the ins and outs of how they work.

    2. Woodpecker

    Despite not being the most cost-effective choice for beginners, Woodpecker has established quite the name. Starting at $40s per month following the 7-day free trial, their services are worth the price. Especially, the software is a top choice owing to the highly interactive and user-friendly interface.

    Pricing of Woodpecker
    Image From Woodpecker Website.

    They aim to provide an artificially intelligent assistant. This comes super handy for sales communication spread across multiple channels. The AI assistant also serves sales boost, lead generation, and other marketing actions.

    Moreover, the platform offers personalized emails, follow-ups, CRM integrations all automated. You can even pre-set conditions on the response mails. Thus, your software will subsequently trigger different email actions accordingly.

    However, the detailed security and concrete spam filters set their services apart. The software detects duplicate and blacklist addresses along with bounce emails.

    Hence, your bulk verification starts right here, with the right bypass feature for spam filters and more. Woodpecker is a contender for its strong domain security. Unfortunately, the software fails to send email attachments, so you will have to do that part manually.

    3. SmartReach

    Though primarily designed to suit advanced users, SmartReach can be your call too, if you are a perfectionist. They offer intricate personalization and work great to support large teams. Moreover, the tool can support multiple email platforms, including GSuit, Mailgun, Outlook, and others.

    SmartReach Plans and Pricing,
    Image From SmartReach Website.

    However, with better finesse comes higher worth. But you can still check out their services all-feature inclusive for a $24 per month starter pack.

    4. GMass

    With advanced analytics and automatic follow-ups, GMass comes with a user-friendly interface. You can import contact information from google sheets through GMass. Further, integrating with various software companies depending on your needs.

    GMass Price and Plans.
    Image Sourced From GMass Website

    However, the platform best pairs with Chrome and works only with Gmail and similar G suite accounts. You can try them out for $8.95 per month.

    Simple to use as it comes as an extension, GMass enables you to smoothly run campaigns from the signed-up Gmail account. They have a bulk-email lister and scheduling, personalization space, analytics among its key features.


    Suited best for lead generation,, also manages your deal in sales CRM. If you are looking for an all-aid platform, makes a great choice. You can use the Gmail extension to measure engagement in your mailbox along with performance statistics.

    Pricing For
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    They scour data on companies and probable clients to identify the best ones for you. Consequently, the platform imports the information and automatically includes them in your campaign. Amazing right? Plus, they have loads of pricing options available, so you can compare and select whichever you prefer.

    6. MailShake

    Easy to use, highly personalizable even for bulk emails and automated emails and replies, Mailshake has got it all. You can even preset the follow-up times on your leads. Alongside, you can customize the days and times you wish to schedule the mails, the software will act accordingly.

    MailShake Pricing Plans
    Image From Mailshake Website.

    Mailshake is also integrative with various marketing touchpoints of your campaign. Platforms like LinkedIn and email finder tools along with many other apps through Zapier.

    In doubt about your strategies? Or fumbled with below-par results? Mailshake customer success team is there to solve your queries. Hence, you can identify any discrepancies and improve accordingly.

    There are two options:

    • Email Outreach for $44/ month including c0re attributes such as A/B testing.
    • Sales Engagement for $75/ month including all the additional services along with the basics.

    7. Hubspot

    Yes, you heard that right! Hubspot is also one of the most sought platforms to boost sales through email marketing among its other offerings. They are known for a collection of high-performing software suits. (hubs, as commonly referred to). With such variety in their operational capacity, Hubspot cuts a clean win.

    HubSpot CRM Platform
    Image From Hubspot Website

    In terms of sales outreach, they offer templates for email, email tracking, phone call recording options, as well as tracking and managing document. The CRM for sales boost is quite enriched to suit upscale outreach needs.

    Alongside email automation and meeting scheduler, you can also build live chats on your website with Hubspot Sales Hub.

    However, probably its greatest strength is also sometimes its weakness. Since Hubspot does not rely on a singular software for its use, it results in an extensive process. Yes, it is a great choice if you are looking for interdependent communication. But otherwise, creating an ecosystem to facilitate regular conversations may seem off-putting.

    They offer loads of pricing strategies along with a free package. Though the free version has limited merging possibilities and features, you can still try it out. There are three other paid versions, starter( $45/month), professional( $450/month) and enterprise( $14,400/year). Head out to Hubspot for more information.

    8. Outreach

    Outreach facilitates sales flow in the remote world of business now. It concentrates on the primary sales points: sales representatives, the sales funnel itself, operational end, and machine learning of your entire process.

    Outreach Pricing Strategies
    Image From Outreach Website

    However, the platform cuts out the stage for experts and a huge sales team. This is because some of the characteristics are a bit difficult to grasp for beginners and smaller teams. For instance, their extensive analytical power depends on the high volume of input data. Thus, larger teams have a better chance of driving more effective results.

    The system offers role hierarchies, CRM sync of role, user profile customization among its top offerings. Unfortunately, they do not disclose pricing information online, but you can always get a custom quote by filling in your details.

    9. Reply

    Robust as a sales engagement tool, Reply has the vision to push outreach and sales prospecting of firms. They have a unique multi-channel feature. Thus you can expand your reach to various mediums like LinkedIn and others.

    Reply Price Quota
    Image From Reply Website.

    Reply further uses AI to analyze the content quality before you disburse them. Hence, giving you a pretty good idea of the results even before you hit send. Also, you can gain an introspect of your marketing campaigns, constantly improvising.

    You can also integrate with other platforms like Hubspot and Vidyard. Furthermore, Reply comes with email and sequence templates, A/B testing among its other features.

    The individual plan, including core services, is $70/ month for 1000 contacts, $90/month for 3000 contacts, and $120/month for unlimited contacts for each month. They also have a business plan for $70/$60/$50 for every 3, 5, and 10 users respectively, all unlimited contacts.

    For the extra services, an agency package is available, you can contact sales for prices.

    10. Yesware

    Yesware provides an extension to your existing email account, may that be Gmail or Outlook. Automation features set your scheduling process easy. You can book follow-ups on that prospect in advance, even with pre-designed email sequences.

    Yesware Plans& Pricing
    Image From Yesware Website.

    Further embedded with tracking features, analytics, and insights, they are cost-effective as well. They have three pricing plans, pro($15/month), premium ($35/month), and enterprise ($65/month).

    The in-built meeting scheduler lets you send meeting links to your listed contacts as per your plan. Thus, your contacts can pick a convenient meet time, cutting down any back and forth interaction. As you know, time is more worth than money in sales prospecting. Hence, this is an excellent addition to their services.

    Moreover, you can also connect the platform to other hubs like LinkedIn, to make lead generation more fluent.

    Final Call

    Email marketing requires extensive research of your target audience’s tastes and demands. Not to forget, your campaign survey results must be streamlined. Hence, using a single platform that performs multiple actions in seconds, is a win-win.

    Therefore, if you are looking for cold email marketing software, OutReachBin can be a perfect option for you. It offers a one-stop platform to solve your cold email marketing issues. From small to expansive teams, beginners, and experts inclusive, OutReachBin is a convergent yet diversified software. So, refined results at the best prices, what are you waiting for? Book a call today!

    Article written by Rahman Tanzim
    Send emails that land in your prospect's inbox and get replies. Automate your emails, convert more prospects and grow your business
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