With cold emails, you have one shot (plus a couple of follow-ups). That means you really have to nail your messaging.
Here’s the cold email example and a breakdown of his used principles:
- Subject Line- It works because it’s also lightly personalized and has an emoji to make the point and keep it human.
- Ice Breaker- Alleviate the awkwardness of cold outreach with humor.
- Light Personalization- Always address people by their name.
- Awkward Intro with a Punchline
- Relevancy- I serve B2B SaaS clients, and my list only contains businesses that fall within that category.
- Social Proof/Credibility- Because most people in the industry have heard of Sumo or AppSumo, I use some name-dropping to build credibility.
- Mission & Intention- I state my mission “a crusade to end poorly written articles and bad marketing advice” and my intention “writing a killer blog post for the prospect's blog.”
- The Wit- This part isn’t absolutely necessary. But injecting some humor/wit is always a good thing.
- Call-to-Action- I often use “shall we connect?” as a CTA because it’s non-intrusive and easy to respond to with a yes or no.
- Self-Deprecating Title- Aside from the semi-serious job title “B2B Content Marketer,” the other two titles are just plain silly. It shows that I don’t take myself too seriously and hopefully makes the prospect laugh, or at least smirk.
- Opt-out- Some people get annoyed with cold emails. Give them the option to opt out. I love this feature on Lemlist!
- 707 emails delivered successfully
- 45.5% open rate
- 1.7% response rate