What Is The Best Sales Commission Structure For Your Company?

Rendering a profitable sales commission is one of the first things you need to determine when running a company. It’s a decision that you simply can't ruin.

Best Sales Commission Structure For a Company
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In case you are just starting and have no idea what a sales commission structure is, don’t worry because we have got you covered. This post will be a quick overview of sales commission structures. We'll cover topics of what it is, its importance, how it works, and what the best structure is for your company.

What Is A Sales Commission Structure?

Commission Structure
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The sales commission structure represents how your employees are compensated for different aspects of their job. These aspects include quantity sold, number of consumers sold to, specific tasks, etc. Generating outreach through email warmups and automation can also be one way of determining sales commission.

This, in addition to their basic salary, make the “On-Target Earning” of an employee. This determines the variable component of their earnings so a proper sales commission structure will motivate employees to work harder.

This is a pretty important part of operating your business but still, let’s take a deep dive into why it is crucial to get a good sales commission structure for your company to succeed.

Why Is It Important To Get It Right?

The sales commission structure is the way that you pay your reps as such: it is the prime motivator for most salespeople and often determines how well your staff performs.

Let’s analyze the benefits of getting a suitable sales commission structure and how the benefits can elevate your business to the next level and why you might fall flat on your face without them.

1. Boosted Performance

Making sales is no easy task and so you need to pay your talented employees well to make sure that they stay motivated and on their best form to make sales efficiently and get you the results that you need.

A single motivated salesman can change your entire business. In fact, about 80% of sales are made by only 20% of sales reps. One-fifth of the workforce makes a large chunk of the sales.

How do you keep these wolves hungry for more? Much like blunt sharps need sharpening, your sales team needs a little bit of a push and nothing can push them harder than the chance to make some cash.

Money is one of the strongest motivators and this fact is easy to see especially in sales. Over 1 trillion dollars are spent on sales forces annually.

2. Lesser Turnover

It can be hard to keep going when there’s minimum turnover because most people can’t handle that pressure.

In fact, the turnover rate for the average sales team is 34%. That’s right; one in three of your workers will quit when the going gets rough. What can you do to avoid this?

Well, as we already established when talking about performance, money can change people. Usually, that sentiment has negative connotations but in this case, this works for your benefit.

With a good paycheck, your sales reps will be much more hesitant to let go of their high-paying jobs. On the flip side, if you don’t compensate them well enough, they will be out the door faster than the roadrunner.

3. Healthy Work Environment

Lastly and perhaps most importantly, well-motivated workers create a healthy and hospitable environment. You might be wondering; why is this so important?

A lot of you are under the impression that being a sales rep means you’re always on the move and talking to clients and running around from supplier to suppliers; to check supplies.

Sadly, being a salesperson is much more mundane than the exciting picture you’ve painted in your head.

As a matter of fact, 92% of communication with customers is done over the phone.

This means that you are stuck to your chair all day, making calls to various clients. This boring and laborious work habitat can often lead to workplace depression.

You have a duty as an employer to make sure your workers have a light-hearted atmosphere around them. You can achieve this by offering a commission structure that keeps your workers content and inspired.

We can not stress the importance of dealing with workplace depression. It is one of the most overlooked issues of our time. Play your part in battling it by making your workplace healthy and more importantly, happy.

Types Of Sales Commission Structure

Types Of Sales Commission Structure
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So, now that we know why choosing the right sales commission structure is a monumental task that needs your utmost attention, let’s look at ways that you can compensate your workers, the pros and cons of these methods, and who each method is best suited for

1. Base Salary

Let’s start with the simplest commission structure if you can even call it that. The employees are paid no additional amount for the sales they make.

Instead, they are paid a set salary or in some cases, a weekly or hourly rate. This is very unpopular nowadays and for good reason, too. But let’s start by taking a look at the positive sides.


Employees will have a steady stream of money coming in, their pay won’t be dependent on their performance so it is a really safe option.

As all sales reps on the same level will be earning the same amount, there will be little rivalry in the workplace and very little pressure to perform.

They are earning a basic salary, there is nothing to calculate here. This makes accounting much simpler for you.


The first and second pros are also its biggest flaws. The workers have no motivation whatsoever to make more sales than needed. They will likely do the bare minimum to keep their jobs.

Who This Plan Is Best For:

This commission plan is best for companies that focus more on chasing leads than making sales. Employees in this structure spend a lot of time answering customer questions instead of trying to make sales. This makes gathering leads easy.

2. Base Salary Plus Commission

On to a much more common system, the base salary plus commission structure is exactly what it sounds like. Employees are paid yearly, monthly, weekly, or hourly rates and a commission on each sale alongside this amount.

This is one of the most popular commission structures due to its numerous benefits. Let’s take a quick look at what makes this such a good structure.


As with the previous structure, the employees have a steady source of income. They don’t have to make a specific number of sales to get paid.

The main criticism of the previous model is the lack of incentive to make more sales. This is well dealt with in this model as making more sales will earn them a higher amount so your sales team will likely give it their best shot.


Most of these models go for a 60:40 split. Meaning that 60% of the employees’ income comes from the salary and the rest is from commissions. This calculation makes the account a little complicated.

As we mentioned, 40% of their income comes from commissions. That 40% may not be enough to keep some sales reps hungry for sales.

Who This Plan Is Best For:

This plan works well for most companies. This is a good versatile structure that fits into a company of any size and type.

3. Straight-Commission

Moving on to another rather very popular system, this is the polar opposite of the first type of structure we discussed.

With this structure, the employee receives no steady income whatsoever. They receive no base pay of any kind. Instead, they get well compensated for the sales that they make.

That is why this structure is also called a 100% commission model. Without further ado, let’s take a look at the pros and cons of this structure.


The sales reps are responsible for their own income. The more sales they make, the more they’ll earn. Their entire income is dependent on how hard they work and this means that this structure probably is the best for motivating your employees.

Although they are on the opposite ends of the spectrum, there is one thing in common between this structure and the first structure. They are both super easy to calculate. They get as much as they sell; not that complicated.

This is a great benefit for you. You won’t have to pay a set amount every week or month or year. You always get a return for the investment you make when you use this structure.


Unlike the previous two structures, this method offers no steady income to the employees. This makes it a little risky for the sales reps as they don’t have a cushion to fall back on if they fail to make enough sales.

This structure creates a super competitive work environment as everyone is looking to make sales. There is less comradery in the workplace and this may lead to workplace depression.

Who This Plan Is Best For:

This is the perfect plan for startups that don’t have enough money to offer a salary to their sales teams.

4. Draw Against Commission

Last up, we have a commission structure that works as a sort of loan. This method is a little more complicated than the other so bear with the US here.

Let’s try and understand this with an example we’ll carry on throughout this post. Let’s say ‘John Doe’ is working under a draw against commission structure.

John’s main revenue will be his commission. Much like the straight-commission structure, John will get a commission on each sale he makes and no base pay. What makes it different from a straight commission structure?

John will be paid a set minimum amount every month, this is also called a draw or guarantee. Let’s say this amount is $1000. He will receive $1000, even if his commission adds up to a lower amount.

Let’s say John earned $500 in February. He will still receive $1000 that month but the company will keep a tab of the excess $500 that he received. The company obviously won’t just give that money away. But how does it get it back?

Now suppose next month, he earned $1500 next. The company will only pay him $1000 to compensate for the loss they made the previous month. The process isn’t this simple usually as it takes employees a lot more time to pay back these loans.


This structure is a stroke of genius in our opinion as the employees are provided with a fixed income at no cost to you in the long run. There is a cost in the short-term but this is a great investment as you are almost guaranteed to earn it back.

Just like the straight-commission structure, this structure also makes sure that your employees are motivated. They determine how much they earn by putting in the necessary effort. This encourages them to give it a 100%.


Remember how we said you are almost guaranteed to earn your investment back? Put an asterisk on that almost because that’s entirely dependent on your sales team.

If your sales team can be efficient enough to outperform the guarantee, you can kiss that draw bye-bye. We’re not even considering the possibility of scammers.

Some employees will not be motivated in this system either. They will simply do enough to earn the draw amount. You can’t motivate these people as they don’t want to work hard and you can’t change that.

Not only is the competition equal to the commission structure. If the owed draw builds up, it can be overwhelming for a lot of workers, and again, we’ll be faced with the dreaded workplace depression.

Who This Plan Is Best For:

This is more of a question of when then who. This is a good plan in times of economic distress. You don’t have to pay salaries to provide your sales team with steady incomes in trying times.

This plan can also be used to help newbies settle in as a straight commission structure can be quite intimidating for someone who just starts.

Types Of Sales Commission Plans

Types Of Sales Commission Plans
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Now that we know the four ways that employees can be compensated, let’s take a look at the types of commission plans that you can offer your sales reps, how these plans work and what companies these plans are best for.

1. Relative Commission

In this commission plan, your sales rep earns based on goals that you set. They will be paid according to what percentage of that goal they have completed.

Let’s go back to John for this example, suppose John is receiving a relative commission. John will have a goal of making $100,000 of sales. If he completes that goal, he will earn a commission of $10,000 (that’s a rate of 10%.)

Say he completed 80% of the objective, meaning he made $80,000 worth of sales. He will receive 80% of his commission at $8,000. You will notice that the rate usually stays constant.

The downside to this type of commission is that there is no reward for exceeding the quota. This makes the system unsuitable for overperformers and motivated staff.

This commission plan is easy to follow and well-suited for most businesses. Although we suggest curbing this system if your workers are very hard-working, the quota can demotivate them.

2. Absolute Commission

This is a goal-based commission plan, much like the previous one. But unlike the previous method, you have to complete the goal to be compensated. The reason for this strictness is that most of these goals are not monetary.

For an example of this type of commission, let’s use John again. John will be given a specific non-monetary goal such as getting new customers or increasing social media reach. (Number of subscribers on the company’s youtube channel, more followers on Twitter, etc.)

If he completes that goal, he will be compensated. This is also performance-based. In this example, he would receive $100 for each customer or $500 for every 1000 new followers. This makes the earning capability infinite.

The downside to this is that there is no cap on the earning capability. “Wait, you said that a quota was a downside?” Someone’s observant… Well, you see while it may demotivate your workers, it still makes your costs foreseeable.

An incredibly efficient worker may not just complete their goals but more engagement than you anticipate and as these goals are not monetary, it takes a while for you to financially benefit from their work so you may not be able to compensate them in the short term.

We suggest using this model if you are looking to achieve non-monetary goals like increasing your customer base.

3. Straight-line Commission

Similar to the first method, this pays employees based on monetary goals. The difference is there is no quota or set goal. They earn a percentage of how much they sell.

For example, John makes $200,000 worth of sales. If the rate of commission he receives is 5%, he will receive $10,000. This is a great system for motivated workers as the earning is entirely up to them and not capped in any way.

As we observed when discussing the straight-commission structure, this earning opportunity can create a hostile work environment and a lot of competition. This may demotivate your workers quite a bit.

On the other hand, some workers are not hard-working. That’s their nature. They won’t work for those rates if they have a base pay and even if they don’t, they’ll do the bare minimum.

This model is good for companies where there is a low skill disparity between the employees. This means that you want all your sales reps to be of similar quality as overachievers may demotivate your weaker employees.

4. Multiplier Commission

This is by far the most complicated commission plan on this list. The good news is that it is completely customizable. This system can be a little hard to follow so we recommend that you need the next part very carefully.

A multiplier commission means that the commission is, as the name suggests, multiplied on completion of specific goals.

For example, if John completes his goals of selling 5 million units of a product and getting 40 new clients, then his commission will be multiplied by say, 1.6. This multiplier is entirely dependent on you.

This makes the system easy to mold. Mind the word “easy” though. The calculation can get quite tricky at one point and we suggest having less complicated multipliers.

This plan is perfect for companies with good managers that can come with creative multiplier strategies and keep a close on their teams, keeping track of their performance and the goals that they have been assigned.

5. Gross Margin Commission

On to a much more simple model, the gross margin commission plan is as simple as they come. Similar to the straight-line and relative commission, your employees will receive a fixed percentage of the sales that they make.

The difference here is that the percentage that they earn is calculated after expenses. In layman's terms, the company will give the employee a portion of the profit rather than the revenue.

For example, John sells $10,000 worth of paper and the cost of producing that paper was $2,000. In this scenario, John will only receive a commission on the $8,000 profit that the firm makes after reducing the cost.

This method encourages the sales reps to look for higher profit margins. The firm benefits greatly from this as this not only cuts the wages they need to pay but the costs could potentially fall as well.

This may be considered exploitation however as the worker isn’t receiving the entirety of the deal he worked but only part of the profit that the business makes. This sense of exploitation may demotivate some workers.

This plan is good for all businesses but our recommendation is to not use it after reaching a certain size as it does hurt your brand image due to its exploitative nature.

6. Tiered Commission

The next plan on this list is simple as well. This, again, is very similar to the previous monetary objective-based commission plans we’ve viewed. This method relies on milestones rather than percentages, however.

The salespeople get paid a certain amount after reaching a certain milestone. This is similar to absolute in the sense you have to reach that milestone to get the compensation and completing a percentage of it is not enough.

John is back again to help you understand this method! John receives a 5% commission if he completes $100,000 worth of sales and a 10% commission if he completes $200,000 worth of sales.

This means that he won’t receive any commission before achieving that milestone, even if he earns $99,999. He won’t receive the bonus till he achieves the second milestone either.

This strictness makes this system both effective and ineffective at the same time. Hard-working employees will certainly reach both milestones while weaker sales reps may give up at one point.

This method, yet again, is suitable for any business. This isn’t the most efficient motivator however as reaching those goals may be rather intimidating for a lot of workers.

7. Territory-based Commission

Last up, we have a team-based commission. This is pretty simple. If your team makes a lot of sales in one region, every member gains a commission. This is done to motivate workers in regions where your business is not succeeding.

This plan is obviously suited for bigger businesses. Smaller businesses should put all their focus into one region rather than trying to diversify.

Final Words

We suggest that you keep as simple and easy to follow as possible. Make a simple structure and you’ll find optimal motivation among your employees.

We’re going to end this by saying that you need to pick a plan that’s not just going to earn you the most money. It’ll also keep your employees healthy and motivated. This is if you want sustainable growth and not just a sudden peak and a subsequent fall.

20 Free And Versatile Online Chat Software In 2022

In this ultimate guide, we’ll walk you through 20 incredible and free software to use for professional/casual online chat sessions.

taking online class using online chat software
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With the steady rise of online chat and subsequent chatting software, we from OutreachBin have been working to bring to you the top 20 free online chatting software, for your convenience.

You see, in many cases, such software can cost you money, and that may be hard to pay up, especially if you are starting a venture.

Our chosen online chat software ensures efficiency and increased productivity for half the price of its competitors.

We not only list the names of the software, but also point out the features of each, and thereby ensure you get a good idea of each.

If you have read any of our articles before, you will know full well that we prefer to keep things simple, yet informative.

Hence, the information you get here will be enlightening, and also keep you interested, and not bore you out with jargon. So, without further ado, let us dive in!

Why Pick A Free Online Chat Software?

Online chatting is the norm these days. There is no doubt that this platform is here to stay, and will stay for a long time down the road.

That means you need to pick a good, free software to enable chatting (since the paid ones can make you go broke), and this does not just apply to chatting with friends and family.

Online chatting is now a part of large businesses, ventures, and startups. Before meeting with clients, you first have to get their attention via cyberspace.

Chatting with them online is usually the only way to do this, along with video calling.

However, this medium can have its dangers, and the cyber threat is becoming more of a menace nowadays. That is why it is so crucial to pick a good software to connect digitally, with full safety.

Top that off with trusting OutreachBin to help maximize your audience target with automated outreach

The software mentioned below are safe, free, and also highly effective in engaging your audience with your content. Let’s take a look at them now.

Best Free Software for Online Chat

1. Intercom

intercom online chat software

The first software on our list is the quite famous Intercom. Word on the grapevine is that the software is popular amongst multinational companies and global customers.

Intercom has several amazing features, and the first one is the screen sharing feature. With that, you can view the person on the other end live, and have an interactive chat.

There is also on-screen monitoring of video and audio quality, which can be used for further feedback. To make you feel more secure, this software also provides information about your chatting partner.

This ensures that you always know whom you are conversing with, enabling a sense of security.

As it supports gifs and emojis, you do not need to type out every emotion.

2. ChatBot

chatbot online chat software

We’re pretty sure you’ve heard of Chatbot already, mainly due to how popular it is now. It is a great communication software that has made interaction fun, easy and fast.

If you own a store or have clients from around the world, ChatBot can help you connect with them with ease.

ChatBot is also very versatile since it supports Messenger and Facebook as well. If you want further control over who you chat with, and what you chat about, this software allows you to customize settings, making it easier to make special messages, for instance, for a particular group of clients.

3. Chatra

chatra online chat software

Chatra is free for up to 1 agent and is very useful for people who speak multiple languages.

You see, Chatra possesses special widgets that allow for the integration of more languages in addition to the English language.

This makes it a fine choice for people who operate in a multilingual environment. However, the limited agent option is kind of a bummer, so maybe you’d like to opt for our next software instead.

4. Tawk. To

tawk.to online chat software

For software that provides free usage for an unlimited amount of time, Tawk. To is quite special in this regard.

The entire software is quite interactive and thus very dynamic to use. Installation is easy and not to mention as fast as you can desire.

We think the best part is the location detection feature of the software! This means Tawk. To will know where the other person is and send a special, personalized greeting based on that.

Now, that is something quite smart and not to mention unique. With more than 45 languages integrated, it is fully multilingual and great for many nationalities.

Furthermore, screen sharing, group texting, and a range of 1800+ emojis will really lighten up your chatting experience and make the session all the better.

5. MyLiveChat

mylivechat online chat software

MyLiveChat is free for all, and most importantly, can be integrated into just about any website.

What is even better, it hardly matters if you use Android, iPad, or anything in between, because this tool supports it all. Online chat is made easier and smoother is MyLiveChat!

Some of its more distinct features include unlimited chat time, better security, which will protect you from people trying to snoop in, and more personalized greeting.

6. WebsiteAlive

websitealive online chat software

A highly versatile tool and software, WebsiteAlive gives the user a lot of control over logo color, making brands without even needing coding knowledge.

This is one smart software that can pick up details of the person you are chatting with, including their email id, phone number, and username.

Coded to be easy to use, all you have to do to use it is pass it to a website, and begin chatting with clients or customers.

The best part of this software is that it works like a charm with all types of internet browsers, including well-known ones like Firefox and Chrome.

7. Freshchat

freshchat online chat software

Freshchat allows live chat through a variety of channels, such as Messenger, WhatsApp, and more.

The software continues to expand its fanbase globally due to its versatility and simple interface. With a flexible interface, it also allows the transfer of messages and notes between agents.

8. Birdeye

birdeye online chat software

A highly interactive platform that supports Messenger, Webchat, and the standard text messaging, BirdEye is the talk of the day.

It allows instant engagement with clients and also responding to queries much faster. With a user-friendly interface, you can create your own icons, brand your colors, and make friendly messages from scratch!

To top things off, a widget is provided for every office station and is based on the location of the office.

9. Sendinblue

sendinblue online chat software

If you have not heard of Sendinblue before, well now that is going to change for the better.

Connecting in real-time has never been sweeter, and this software has seen to that quite thoroughly.

For transactional messaging, this online chat software allows you full control over the design, spread, and content of the information.

By providing stats, it helps you keep an idea of the information you are currently sending. Moreover, if you want to build a stronger network, you will be thrilled to know that this software allows you to display Facebook ads from the Sendinblue account itself.

This means your ads no longer require a separate launching platform anymore!

10. Kayako

kayako online chat software

A software capable of being run via phone, desktop, or tablet, Kayako is a real champion.

If you plan on running a website, then the software can be implemented and integrated with ease.

By making customized messages, and also giving you the ability to respond faster, you can also keep track of satisfaction ratings.

Another reason why Kayako is so famous is that it allows live monitoring of your squad or team, by using up-to-date status reports and providing constant feedback.

11. Olark

olark online chat software

When it comes to ease of use, Olark has got your back every time. While it is ideal and quite smart for small businesses or ventures, you can also use it for live chatting with friends, family, or study groups.

With plenty of automation features, you can customize messages, create templates for quick response, and also make use of the direct chat feature.

Moreover, Olark also provides stats and live reports including metrics, that will help you analyze chats better. You will be further pleased to know that Olark also supports e-shopping platforms like Shopify.

12. Zendesk Chat

zendesk online chat software

Written in the powerful, yet simple Javascript, Zendesk is a giant when it comes to live chat software.

This software comes loaded with different features, the best of which is allowing you to add live messaging features to your own website.

This means you can chat with people who visit your website, and that will provide for a more interactive experience. It will also boost your traffic, and create a better outreach for your website.

You can create customized chatboxes and wizards to answer FAQs so that anyone viewing your website will be enlightened.

What's more, this online chat software also fully supports platforms like Wix and WordPress, which are quite commonly used.

13. ClickDesk

clisk desk online chat software

Voice and video calls are made much easier with ClickDesk, and by using their translation tools, languages are no longer a barrier.

A browser-based software, you can also integrate this software with your website if you so desire.

While it focuses mainly on voice and video calling, it does not fail when it comes to text chatting either. By making your own greetings, you can enthrall the person on the other side.

14. Jivochat

jivochat online chat software

Jivochat is well known for providing a single-stage or platform for all types of interactions, ranging from emails, phone, video, and text.

It works with the most common services like WordPress, and can seamlessly handle platforms like Shopify as well.

The good thing about it is that it can allow you to handle all interactions within one window, and not have to jump between browsers or windows to talk to different people.

It can also work in a plethora of languages, making it truly multilingual. What's even better is that the chat wizard works with every type of browser, OS, and device, so no need to worry.

15. Acquire

acquire online chat software

You may be surprised to know that Acquire has been used and is still being used, for that matter, by large and famous companies, including Audi and Lexus!

This is a testament to their long-standing reliability. There are several advantages of using Acquire, and among them is that you do not need programming skills to make any chatbots.

Also, there is the option of instant video chatting as well as managing emails and text chats via one window.

16. Smartsupp

smartsupp online chat software

A very useful online chat software with some serious capabilities, Smartsupp is utilized by over 400K websites worldwide.

Not only is this software equipped with live video chatting, but it also provides the option of recording sessions. This allows videos to be shared later on.

Other than that, there are features like satisfaction ratings, creation of customized messages, and also communication via mobile app.

The mobile app helps everyone stay connected and anyone using a smartphone can make use of this wonderful app.

17. Comm100

comm100 online chat software

Comm100 offers limitless chats for as long as you want. On the bright side, the cost is practically nothing!

It is ideal for all devices, such as desktop, phone, and iPad. With the file-sharing options, you can send and receive files at a faster rate than before.

Audio chat and video chat are of top-notch quality, and not to mention safe as can be. They also offer AI-based chatbot add-ins, and this can be deployed on your website as well.

You can set up canned responses and draft templates. The chatbot will pick those up and use them to answer questions that match or are relevant.

18. HappyFox

happyfox online chat software

A desktop software, in particular, HappyFox now also has mobile apps to provide real-time video chatting from anywhere in the world.

Using this software you can create your own chatbots, and set up canned messages and responses as needed.

Furthermore, up-to-date reporting and analysis will help you keep track of chats and monitor client response, in case you are using this software for business purposes.

If you are interested in knowing how many people visit your website, this software can help you with that as well. It possesses visitor tracking functions and allows you to keep track of traffic.

Security is not ignored with this software either. It uses 256-bit encryption and this restricts the software based on IPs.

19. LivePerson

liveperson online chat software

AI has been taken to greater heights, and this software is testimony to that. It is an AI-powered live chat software and allows you to engage with mobile, SMS, Messenger, as Whatsapp.

If you want to add some spice of your own, then the conversation builder does the job well enough. It can help you create your own lines as you go along.

With analytics monitoring, you can keep track of customers, sales, and other data. This software is also quite proactive.

By this, we mean, it can be used to send ads, offers and create alerts to boost your website's traffic.

Its biggest advantage is that it can target clients based on geography and region. This allows you to target a particular group for your work or business.

20. Tidio

tidio online chat software

Tidio is the final chat software on our list, and we thought of ending on a strong note.

It is a wonderful software that can be used for message automation, and also create fast and efficient canned replies.

Tidio boasts a very smart and up-to-date interface and this allows it to provide a single inbox for chats, making it easier to keep track of your chats.

Alongside all these features, this software can also link up with a variety of other software, such as WordPress and HubSpot. All these cool features make Tidio a must-have live chatting software.

Final Words

We hope you enjoyed yet another article from us, and are now more informed than ever. As you can see, we went through the top free live chat software and picked out the ones we thought would be the best for you.

While other software exists for online chat or video call, we believe our picks cover a comprehensive spectrum, and include the most top-notch features you would expect to find in paid software.

Hence, have fun using whichever software you pick, and do make sure to go for something that goes with your created content.

Personal Selling: Close Any Deal 350% Faster With These 14 Tips!

Personal selling is a vital part of marketing goods. Let’s take a deep dive into its definition, history, advantages, disadvantages, and real-life examples.

personal selling calculation
Photo by Pixabay from Pexels

Every firm or business needs a good marketing team. It’s pretty obvious; without advertising your product properly, you are not going to make any sales.

Enter personal selling: this used to be really annoying back in the day because it was the only method of selling but now it is a fresh change of pace from all the pamphlets and infomercials we’re flooded with on a daily basis.

Online platforms such as EconomicsDiscussion. net state that personal selling is arguably the most effective method of marketing goods and services. This is mainly because personal selling is flexible and highly promotional.

It also helps you build a solid and long-lasting relationship with your target audience. All of the above-mentioned points are crucial for generating a constant flow of sales and revenue.

Other marketing methods, such as diversity marketing and/or transactional marketing, etc., are effective too but without personal selling, you will miss out on a considerable chunk of customers.

What is Personal Selling?

Personal selling refers to a marketing technique where sellers directly approach buyers and try to convince them to buy or try out their goods face-to-face. Even if you have no idea about what personal selling technically is, you’ve still probably been privy to at least the various forms of personal selling that are constantly being used around us. We’ll get to that in a bit.

In the past, personal selling meant going to clients and talking to them directly in real life but the internet has changed it all. You can just as easily perform personal selling over video calls.

Like with most marketing techniques; a personal seller may make a hard sell or a soft sell. If you aren’t a marketing nut, you may not know what those two terms mean so let us flesh them out for you.

Hard Sell

A hard sell is basically a direct and strong approach to selling where the seller will not try to win you over through candid and blunt conversations about the product rather than beating around the bush and slowly winning them over.

Soft Sell

In sharp contrast, a soft sell is just the opposite. This relies on a lot of patient build-up and soft suggestions throughout the process. It also requires a bit of poise and cleverness, you need to understand your customer very well to attempt this.

Naturally, a soft sell yields positive results more often than not but a hard sell is much faster and easier. Some customers also prefer hard selling as they don’t like to waste time either.

Personal selling allows the seller to attempt both methods. An email, tv commercial, or pamphlet limits sellers to hard selling but they have the flexibility of using both marketing techniques in this method depending on the customer.

This method of marketing is excellent and super effective but it is important to remember that it should not be the only method of marketing used by a company.

In fact, according to research conducted by HubSpot in 2020, 57% of companies were shifting to a hybrid sales model meaning they would be using multiple methods of marketing in reasonable proportions.

Let’s backtrack a little and take a look at the history of personal selling.

The History of Personal Selling

history of personal selling
Photo by Jimmy Chan from Pexels

Personal selling was in fact the only method of marketing in the past. It’s been around for ages and can be credited as not just a stepping stone but the origin of modern marketing itself. Let’s check some techniques marketers used a few years ago.


taking money after selling
Photo by Karolina Grabowska from Pexels

Barter refers to the direct exchange between goods and services instead of the conventional method of sales using money.

For example; rather than paying a couple of dollars for a ball of yarn, you could exchange your leather for that ball. This used to be the only method of sales in the past, as money hadn’t been invented yet.

So how did people sell goods and services? Yes, you guessed it right. Personal selling was the only method of sales available at this time.

Personal selling was a lot harder back in the day. It was difficult to show that your items were of similar value to your traders.

Fun fact: You may assume the barter trade system is dead with the introduction of money but it may surprise you to know that it is still prevalent to this day. In fact, according to a study by Ormita Commerce Network Offset Trade, 30 percent of the world’s trade is still conducted without any cash


Photo by Pratikxox from Pexels

The money we know and use today took a little while to take the form it has today. It wasn’t until the 7th century BC that the Lydians started using gold and silver coins to sell and buy goods and services.

This method gained speed really quickly due to efficiency and practicality and soon the entire world adapted this method of trade. Paper money came into the scene centuries later, 11th century China to be exact.

During medieval times, Marco Polo went to the far east and traded money for exotic goods such as spices and fine silks. Previously the barter systems could not work internationally as people in different countries valued goods differently but the use of a currency helped to bridge this gap.

Other than the fact that personal selling got way easier due to being able to assign a monetary value to a product and selling it accordingly, the market grew exponentially thanks to all the international trade happening.

The Cashless Society

Cashless Society
Photo by Negative Space from Pexels

We’re edging closer and closer to a cashless society. Look around you, online shopping is mainly done through credit and debit cards. A lot of us can’t even remember the last time we felt a note in our hands. In fact, according to a survey conducted by Fundera, 80% of people prefer card payments over cash.

The introduction of credit cards and online bank accounts means that physical trade has become a lot less popular due to the convenience of doing your own research and buying the goods online, especially for those with social anxiety.

So is personal selling dead in this era? Well, of course not, we still use cash, and even if we don’t, there are some products that people have to purchase in real life.

These purchases include fitted clothes that require precise measurements such as a suit or dress, furniture that needs to be tried out such as a sofa or bed, or services such as massages or hair cuts.

A large chunk of customers are also cynical about online purchases due to the inability to make quality checks before buying a product, these people will likely never switch over to online shoppers so personal sellers can always help them out.

The Advantages and Disadvantages of Personal Selling

Now that we know how personal selling has evolved over the years, let’s take a look at the pros and cons of this method of sales:

The Benefits of Personal Selling

As we’ve already seen, personal selling has been around for centuries...no, for millennia. There must be a good reason why we’ve been using this method for so many years; what makes it so reliable? Let’s take a look at these advantages:

1. Flexibility

This method allows the seller to customize his strategies according to the customer. It is super adaptable to any customer. This is one of the main reasons why this method has lasted so many years.

2. Interpersonal Relationships

Another benefit of personal selling is the fact that the seller and buyers often develop meaningful and long-lasting connections. This creates a lot of brand or shop loyalty as that buyer will probably go to that seller for all their needs.

3. Customers Feel Valued

Similar to the development of client-seller relationships, this benefit refers to the satisfaction and appreciation felt by buyers for the time sellers spent on them. They get appropriate attention and feel a personal connection that brochures and emails simply can not compete with.

4. Clear Communication

As the customers get adequate attention, they will be able to tell the seller exactly what they need and the seller can find the best good for them. All their queries and confusion will also be answered and cleared out. You can even connect through emails with customers. If you’re new at promoting yourself to your audience, check out these four cool and interesting email sequence examples that generate leads.

5. Closing the Deal

The final benefit of personal selling is perhaps one of the biggest ones. You have the ability to close the deal on the spot. Sellers don’t need to wait for hours for the customer to respond to your emails and messages, the communication is instant so buyers can easily make the sale right after talking to the clients.

The Drawbacks of Personal Selling

We love personal selling but that doesn’t mean it’s without its long list of flaws. We’ve developed many new sales methods to overcome these flaws. Let’s what these new methods combat:

1. Skilled Labour

This technique requires a lot of skill and patience as the buyers need to be convinced to buy the product in question. It can be quite difficult to achieve and needs experts in the art of persuasion. Needless to say, this needs training, experience, and natural talent.

2. Expensive

The patience, skills, and experience needed for this personal selling racks up quite a bill for employee training. This is quite a considerable price for most firms. In fact, some firms are discouraged by this factor, and unfortunately, they employ incompetent sellers.

3. Time-Consuming

Giving customers the attention and time they need is both a perk and drawback sadly. Personal selling means a very large amount of time is dedicated to a single customer so it not only raises costs, as we mentioned before, it also reduces time saved for other purposes such as quality checks and stock management.

4. Limited Reach

Lastly, personal selling has a much shorter ranger than other methods of sales. You can distribute hundreds of brochures a day, emails can be to thousands of customers at the click of buttons, and tv commercials are viewed by millions daily. You can only get the attention of a handful of buyers through personal selling.

Examples of Personal Selling

We’ve been saying that you see personal sellers on a daily basis from the beginning of this article. Now that you’ve read up on the definition and origins of personal selling, can you think of any examples of personal selling?

Running on empty? No problem. We’ve got you covered with 3 easy-to-spot personal sellers.


Photo by mentatdgt from Pexels

This might not seem like an occupation under the category of P.S, but it actually has been a front-runner in the industry for a pretty long time now.

Although not selling products or goods, a consultant has to sell his/her service to customers. This “service” can be in the form of advice, consultation, or even just an hour-long session of informal therapy.

You will also find people in this occupation competing and trying to sell their services to top multi-national companies and private ventures, in order to bag the role of a professional business consultant.

Software Sales People

Software Sales People
Photo by LinkedIn Sales Navigator from Pexels

Those working as sales-rep in giant companies such as Apple Inc., Samsung, etc., are also personal sellers. Their work is much bigger than simply trying to sell a product though.

As a software salesperson working in big global companies, the job typically revolves around reselling old products and introducing new ones, whilst maintaining brand image and fantastic customer service.

Advertisement Firms

Advertisement Firms
Photo by RODNAE Productions from Pexels

Convincing people to look into a new product or service on the market is a job done best by advertisement firms. Whether it is through cold calling or with face-to-face interaction, you need to have strong personal selling skills to convince the person on the other end to invest in your good/service.

On top of that, such firms or agencies also tend to promote or “market” certain clients to the general audience, thus creating interaction between all parties involved in the mix.

Door-to-Door Salesman

Door-to-Door Salesman
Photo by Pixabay from Pexels

Ah, yes. If you’ve never been privy to one of them, consider yourself very lucky. door-to-door salesmen basically go from home to home trying to advertise and sell goods. This is not an easy job if you don’t like being called annoying.

They tend to be very persistent and skilled at convincing customers to buy their products. A huge proportion of these salesmen (or women) are scammers so just be very careful when dealing with them.

Department Store Employees

Department Store Employees
Photo by cottonbro from Pexels

This is a classic example that everyone has come across. We’ve all seen those employees outside the store trying to sell you the latest perfume or food item.

Even inside stores, we find several workers inside stores helping us pick out the right products. We can’t count the number of times we’ve been asked our shoe size on one hand.

If you haven't seen them in real life, you can find many examples on television as well: Joey got a job as a sales mascot in an episode of Friends, Dwight’s tenure at Target in the Office, or Tom Haverford selling his various business ventures in Parks and Rec. We highly recommend checking out those shows if you haven’t.

Street Vendor

Street Vendor
Photo by Yasin Emir Akbaş from Pexels

The last example has become a bit of a lost art if we are being honest. Hawkers used to be everywhere but after the pandemic, we don’t really see that many people selling goods on the streets.

You will still find the odd hot dog seller here and there. Yes, they are personal sellers too, they sell and you buy hot dogs face-to-face. That’s all there really is to this.

Final Words

There you have it; you now know pretty much everything you need to know about personal selling. This technique is arguable the most customizable method of sales so the effectiveness is entirely up to you. Unleash your inner creative salesman.

If you’re just a general customer interested in knowing about sales methods, then well you are more well informed than the average person after reading this article, that’s for sure.

Whatever your purpose for reading this article was, we hope OutreachBin was able to create an enjoyable and informative experience for you. We hope we were able to cultivate a long-lasting interest in personal selling in all of you.

75+ Ways to Write A First Line for Emails | Top Examples by Industry

First lines are possibly the most important and hardest part of writing an email. To help you with that, we’ve got 75+ ways to write the first line.

writing a first line for emails
Photo by Burst from Pexels

We’ve all been there. We have the pen in our hands, a fresh page, and pin-drop silence (most of us have gone digital, but you get the point here). Even still, we can’t find a good opening statement if our lives depended on it.

If this happens to you often, don’t sweat it. Outreachbin has got your back with a list of 75+ ways to write a first line that can impress any person in any walk of life. It’s as easy as reading this article, so what’s there to worry about?

So without further ado, let’s learn how to master the art of captivating your reader within seconds.

75+ Ways to Write a First Line

We’ve broken down these emails by industry. Why industry? Your career is perhaps that aspect of your life where you need to pique someone’s interest.

The Ideal First Line for Job Applicants

Whether it is your first time applying for a job, or your hundredth, grabbing the recruiter’s attention should be your main priority. Our listed first-lines will help to ease your emailing struggles.

Ideal First Line for Job Applicants
Photo by Sora Shimazaki from Pexels

1. Be Direct

Directly mention why you are writing the email in the first line. Recruiters see multiple essays at once; it saves their time.


“I am writing this letter to apply for the position of head engineer.”

2. Provide Short Details

Mention every detail you can in short. Recruiters will get to know a lot about you by the first line.


“As an experienced engineer with a master’s degree, the position of the head engineer is ideal for me.”

3. Stay Formal

This is the official tone of writing and the only accepted style in most cases. You are applying for a job, not to make friends.


“I wish to apply for the position of a senior manager at your esteemed company.”

4. Be Friendly

You need to be on friendly terms with the recruiters. It adds a charming personal touch.


“You have a lot of these to get through, so I’ll try to keep it as short as possible.”

5. You Can Be Funny Too

Write a quirky opening line. This is risky, however. A chuckle always helps your case.


“As this is the 100th job I’m applying to, I know the chances of you selecting me are slim.”

6. Show Confidence

Own the room. Recruiters will have no reason not to trust your self-confidence.


“As an experienced and highly qualified writer, I believe I stand out from the rest of the candidates.”

7. Remain Humble

Don’t oversell yourself. Humility is always appreciated.


“It would be an honor to work for your prestigious firm given my lack of experience in comparison to a lot of the other candidates.”

8. It’s Okay to Show Excitement

Show you want to work there right in the first line. Enthusiasm shows that you won’t slack off, probably.


“I hope you consider me as a candidate as it would be a great pleasure to hop on board such an exciting mission.”

9. Remain Calm

Write a mature collected opening. It shows a lot of maturity and tact.


“I would like to apply for the post of assistant manager”.

10. Flatter Your Recruiters

Compliment the companies’ achievement. Who doesn’t love an ego boost?


“I’m applying for the post of sous chef as it would be an honor to serve under such a talented team of managers in such a prestigious restaurant.”

11. Constructive Criticism

Find flaws in the company (that you can fix). It shows excellent observation skills.


“As an experienced IT manager, I can help update your outdated website.”

12. Show Curiosity

Ask questions about the job opening. It shows intrigue and interest in company policies.


“I would like to enquire about the opening for the post of head curator and the duties that come with it.”

13. Know-it-All

Show that you know a lot about the job you are applying for. It shows experience and knowledge of the intricacies related to the job


“With 5 years of experience in MS excel, I feel confident in applying for your accountancy job.”

14. Qualified

Talk about how you are qualified for the job opening. It shows that you have studied or trained for this job.


“As an MIT graduate and head scientist at Lovell Tech ltd, I believe I am an ideal fit for this job,”

15. Hard-Worker

Show your determination through writing. Determination is a highly desired quality in a worker.


“Despite lacking the experience, I will work very hard as the assistant manager at your store.”

16. Number-Game

Add a numerical fact about the company in your cover letter because it shows that you have done your research.


“Out of the 4000 applicants you receive yearly, my qualifications should make me a standout.”

17. Non-Numerical Stats

Add a non-numerical fact about the company in your cover letter. Again, it shows that you have done your research.


“Since 2006, your company has been at the top of the market, and I wish to contribute to that mission by joining you.”

18. Refer Contacts

Talk about your reference because familiarity always gives you a unique advantage.


“John Gideon, the art director of your company, has recommended that I apply for the position of curator at your museum.”

19. State Common Interests

Just find easy talking points. This could be a talking point about the company, a mutual hobby with the recruiter or even, a world event.


“As football enthusiasts, we can call this job a tap in for me because of how well suited I am for this position.”

20. Suggest Early Contribution

Recommend a way to improve operations. It shows initiative and smart ideas.


“An efficient filing system is something your company lacks and as your librarian, I can fix that”.

Professional First Lines For Recruiters

You can also check out some of our listed cold email template ideas to implement with the first-lines mentioned below to create more diversity in your emails.

Professional First Lines For Recruiters
Photo by Edmond Dantès from Pexels

1. Personalized

This is an important distinction that can affect the job applicant heavily, so you don’t want to skip out on personalizing your first line.


“Though you were an excellent candidate, John Doe, we chose to go another direction.”

2. Be Professional

The second approach to writing a reply email to any applicant is a general acceptance or rejection letter.


“You have been accepted as the regional manager of Dunder Mifflin”.

3. Straight-Forward

In these emails, you don’t want to waste any time. Tell them the result instantaneously.


“You do not meet the qualifications for the job opening.”

4. Create Build-Up

The first line can also build-up to the result as it is a much more formal and refined way of writing as opposed to directly announcing the result.


“We are writing to respond to your job application for the head chef at our restaurant.”

5. Keep It Short

Some reply letters have a very short opening statement.


“You are recruited as the general manager.”

6. Making It Long and Detailed

Some reply letters start much longer and take a lot more time to address the receiver.


“We are writing this letter to inform you that you have been recruited as our general manager and will be an addition to our team.”

7. All-Business

It is sometimes recommended not to connect with any applicant under any pretense.


“We are writing to inform you that you have been recruited as the chief financial officer at our firm.”

8. Light-Hearted

In sharp contrast, you can try your very best to connect with their applicants through these reply emails.


“Welcome aboard, you are now part of the editing time at Wolframite eSports.”

9. Congratulatory

Some reply emails start by congratulating the applicants who get the job.


“Congratulations! You have been selected as our head writer.”

10. Apologetic

In the case of rejections, you may offer your condolences through an apology. This also helps soften the blow in a lot of the cases. Make sure you state the cause for the rejection later in the body.


“We are sorry, but your application for the job has been rejected.”

11. Express Happiness

You may express joy at the applicant’s employment.


“We are very glad to inform you that you are our new head of marketing.”

12. Sombre for Rejections

You may also express your sympathy for applicants who have been rejected with a heartfelt email.


“We regret to inform you that we will be unable to take you underemployment”

13. Provide Statistical Value

Some stats can be used as an opening statement in a reply email.


“Out of the 4000 applicants, your portfolio matched our needs best.”

14. Give Instructions

Once employed, you may open up with an instructional opening line.


“You have been employed as our head librarian and as such shall be in charge of all bookkeeping”.

15. Motivational

On rejection, you may try to motivate the rejected applicants.


“Unfortunately, despite your impressive resume, we cannot hire you.”

16. Qualifications

Sometimes, you may reject applicants over qualifications. You can specify this in some emails to help them focus on this aspect and improve it.


“We regret to inform you that your qualifications do not match the requirements for this job.”

17. Talk About Inexperience

You can also reject candidates due to their inexperience for the position. Adding your reason as the first line will also help the candidate improve for future applications.


“We regret to inform you that your experience does not match the requirements for this job.”

18. Soft Skills

Sometimes, you may reject applicants over soft skills. Specifying them in email first lines can allow them to understand where they were lacking, to begin with.


“We regret to inform you that your soft skills do not match the requirements for this job.”

19. Work Attitude

You may have gotten the idea that the applicant may have a bad work attitude. You can reject him politely through this opening statement.


“We regret to inform you that your work attitude does not match the requirements for this job.”

20. References

You can reply to the mutual contact that the applicant brings up in his or her application.


“John Gideon has always been a very reliable reference.”

Catchy First Lines for Youtubers

Let us get you up and running with these first-lines that are bound to grab your audience's attention. Say hello to new subscribers and that Diamond Play-Button you’ve been working your ass off for!

Catchy First Lines for Youtubers
Photo by Terje Sollie from Pexels

1. Personal Details

You can start with details about yourself. This may help the reader connect with you.


“Hey, this is Hannah from Youtube (channel name), and I’m a proud American!”

2. Joining Date

You can mention how long you’ve been uploading. Older YouTubers are respected in the community.


“I’ve been making videos since 2011.”

3. State Your Sub-Count

You can also mention the number of subscribers you have on your channel. A high sub-count increases the effectiveness of your email.


“We’re at 3 million subs- join us.”

4. Short-term Goals

You can also let the email reader know about your short-term goals. This will help him empathize with you as he gets to know you better.


“I’m trying to reach 56k subs by this month.”

5. Long-term Goals

You may also include long-term goals that the reader may be interested in.


“Let’s donate 50k dollars to save the children by this time next year.”

6. Upload Rate

Frequent uploads are seen as a huge positive.


“Hello, I’m Steve and I upload daily.”

7. Region

You may even talk about the region you live in to relate with locals.


“I’m Mark and I am living in Denmark.”

8. Other Famous YouTubers

You can reference other famous YouTubers to gain attention and higher click-rates.


“I’m LordFalcon34 and I think PewDiePie is overrated.”

9. Be a Comedian

As a comedian, this is a good platform to crack jokes.


“I am a Nigerian prince and you should subscribe to me so I can win back my kingdom.”

10. News Reporter

You can also advertise a news channel through email.


“Get the latest news with me, Harry Teal.”

11. Show Them You’re An Educator

You can also advertise an education channel through email.


“Teaching is my passion, and I’m here to spread awareness (state about which concept).”

12. Animal Lover

Animals are well-loved everywhere, so why not show your mutual interest in them, and work your way through the open-rates with them?


“Cuddly, soft, and cute animals are what make me happy. What about you?”

13. Be a Motivator

People are die-hard fans of motivational speakers, and if that sounds like you, then use this simple first line to catch your audience’s attention.


“You can do anything you want in life, and I can make you believe that. Wanna know how?”

14. Gamer

All gamers unite! Check this line out if you want your CoD and Minecraft bros generating higher open-rates for your emails.


“Living the life of a pro-gamer. Come join me build an AU on (state platform) today!”

15. Infotainer

Yup, an infotainer is a thing, and YOU can now generate more traffic to your channel with fun, and quirky first lines.


“I love to teach and entertain at the same time, and if that sounds like something you’ve been looking for, hit me up!”

16. Daily Vlogger

Ah, who doesn’t love vlogs? Want more subs for your wholesome channel? Maybe want more likes on that new Mukbang vlog of yours? Use this first-line!


“Mukbang, Work, and Repeat- Here’s a quick look into a day in my life.”

17. Beauty Vlogger

Got some new makeup ideas you want to introduce to your audience? This one line might be the one to get their attention.


“Watch me change into a Jenner with the new Innisfree bronzer!”

18. Foodie

Nothing gets people opening emails faster than food. Let ‘em know what meal you’re ready to binge on for the weekend.


“Got my Soda, X-large pizza, and 3 In-N-Out shakes ready for some weekend binge-fest. Watch me munch it all down!”

19. Reviewer

You can also review the latest products in the market, and write a fun first-line around it to hook in your audience.


“Samsung S21 Ultra Honest Review: Yay or Nay?”

20. Life Hacker

Not to be the next 5-Minutes Crafts, but you can bring some attention to your latest DIY hack through a first-line as well.


“Delicious spaghetti-hack with Squash? Hello healthy-living!”

Impressive First Lines for Dentists

As boring as dentistry may be, there’s no reason for your emails to be an equal drag as well. Spice things up and make your audience come to you with the first-lines stated below.

Impressive First Lines for Dentists
Photo by Daniel Frank from Pexels

1. Attract With Incentives

Lure potential customers with benefits, while also showing them they have full control over their lifestyle.


“Eat as many chocolates as you want as long as you are seeing me regularly.”

2. Use Scare-Tactics

No one likes dentist appointments. Use that to your advantage.


“You should see me once a year unless you want your teeth to be drilled.”

3. Provide Statistics

Dental statistics are quite interesting, regardless of the gloomy results behind them.


“It is estimated that oral diseases affect nearly 3.5 billion people.”

4. State Your Price

Highlight that you charge lower prices (if you do). People are suckers for discounts and coupons to appointments.


“You've won but at what cost? A lower one of course.”

5. Create Importance of Dental Care

Emphasize how crucial teeth are. Of course, your readers will know about it, but there’s no harm in highlighting their importance as a first-line.


“You can’t eat without your teeth, so let me take care of them for you.”

6. Compare With Other Dentists

Explain how you are different. There are plenty of dentists out there, so specify what makes YOUR job special.


“If you want the best affordable dental care in town, there is only one option and that is me.”

7.Be Confident

Self-assurance is a good quality in a medical professional. It shows confidence in your occupation, while also allowing the audience to put faith in the right place.


“I’m a class A dentist and I've got the degrees to prove it.”

8. Stay Humble

You can tone it down a bit too if cockiness isn’t your thing.


“Your teeth deserve attention and you can count on me for giving them my all.”

9. Talk About Work Hours

You can also talk about how long you’re in the office, thus letting people know when you’re available.


“I am available to provide the total dental care experience from 9 AM to 5 PM every weekday.”

10. Introduce Past-Patients

Talk about a patient that the recipient may know so the person you are emailing can trust you.


“Hey, your friend Anna said you needed a good dentist and I can help with that.”

11. Famous Clients

Talk about famous clients if you have any. This shows your work-place being reputed enough to attract national/international stars.


“Ever wondered which dentist that Britney Spears goes to? Your answer’s looking right at you in the face.”

12. Famous Teeth

Talk about celebrity teeth as a comparison. People are more likely to want something their role model has, and you can use that to your advantage.


“Want Tom Cruise’s smile? Well, I can't help with the face but leave the teeth to me.”

13. Pop Culture Reference

Make relevant modern references to attract younger customers.


“Come to me and Weeknd will be singing about your teeth the next time he sings blinding lights.”

14. Highlight Your Skills

Brag about your skills as a dentist. A little bragging doesn’t hurt, especially when it’s a profession like Dentistry. Plus, a first line such as the one below will grab the attention of your target audience, without making you sound egoistic.


“Few others can compare with my skill on the scaler.”

15. Be Speedy

No one likes sitting on that chair for too long...How are you helping?


“You’ll be in and out in minutes if your appointment is with me.”

16. Make It Homely

Children hate the dentist but eat a lot of sugar. Find a way to appeal to them.


“Make sure your child isn’t scared of dental procedures with the most kid-friendly treatment in the market.”

17. Ensure Quality Equipment

You can also talk about the quality of your equipment, as that is bound to get more attention from potential customers.


“Whether it be the scaler, pliers, or spoon, we’ve got the best dental instruments.”

18. Provide Location

Talk about your office location, as it will help customers know where you are located.


“The best dentist in Brooklyn is at 2828 Geneva Street and word has it, he’s offering discounts to those who receive this email.”

19. Show Your Expertise

Brag about your dental knowledge and expertise in the field with valid information.


“From root canals to whitenings, I can help you get your teeth exactly the way you want them.”

20. Unique Selling Point

State what you offer that others don’t. This will help distinguish you from the rest of the dentists in the vicinity.


“One in every 3 appointments are free, no matter how long the time difference between them is.”

Engaging First Lines For Car Dealers

No matter what automobile you have in your showroom, our first lines will get your target-audience up and running to you.

Engaging First Lines For Car Dealers
Photo by Pixabay from Pexels

1. Mutual Customers

Mention mutual customers to reassure recipients.


“Hey, Greg said you needed a new car and I’m the man for the job.”

2. Best Offers

Go in with the best offers off the bat, to score several clients in one go.


“Get the Chevrolet Impala at $24,000 right now with 4 years of free servicing.”

3. Allow Follow-Ups

Check up on old customers to see if they need servicing or a new car. This will also create loyalty among customers.


“This is Greg AutoService365! Hope your Porsche is serving you well.”

4. Self-Affirmed

If you are confident in your abilities, then highlight them to build confidence in customers.


“If you want only the best quality, look no further than Sam’s Car Dealership.”

5. Remain Hopeful

Be optimistic in the first line of your email to sound nice and hopeful. Nobody likes overly-cocky threads anyway.


“We hope you consider us when purchasing a car.”

6. It’s Fine to Exaggerate

It is sometimes okay to oversell yourself as long as you are not misleading customers with fake information.


“We offer premium cars at unbeatable prices!”

7. Outlet Location

Let customers know where you are situated for their convenience.


“For the best car in the market in top-notch quality, come to 2544 Burns Street California”

8. Highlight Selection

Talk about the wide range of cars you have to offer, so they know of the variety you’re selling.


“BMW, Ferrari, Audi, Lamborghini, or Toyota, we’ve got all of the best cars in the business.”

9. Thankful

You can thank the reader for their time after they have made a purchase, or have signed up for a deal with your company.


“Thank you for taking the time to check out the best car dealership in town.”

10. State the Prices

Talk about how your prices are reasonable and incomparable in the industry.


“You can’t buy cars much cheaper unless you commit grand larceny. But we’ve got them covered for you!”

11. Offer Insurance

Insurance is a pretty important aspect of car deals, so you can talk about it in your first line.


“We offer the best cars with reliable insurance so you can be financially secure.”

12. Allow Repairs

If you offer repairs and maintenance, then there’s no reason for you to not advertise it. Let your audience know you’ve got their backs.


“Cars break down, it’s only natural but here at Sam’s, we’ll help patch that baby up so she’s good to go.”

13. Advertise the Designs

Advertise the design of the cars for sale.


“The stunning Aston Martin DB5 comes in silver and can take your breath away.”

14. Famous Buyers

Talk about any famous people who may have bought a car from your showroom. You will want your first line to be something that catches the attention of your audience within seconds. Relating famous people with your audience will make them trust you.


“This is the choice outlet for Matt Damon. If it’s good enough for Jason Bourne, it’s good enough for anyone, isn’t it?”

15. Introduce Famous Cars

Talk about famous cars that your showroom might be sporting. Your audience might not want to purchase from you first, but the range of cars decorating the store might make them reconsider.


“The Aston Martin DB5 is back in stock at our showroom after years. Get yours before they run out again.”

16. Refer to Movies and TV

Reference famous quotes or scenes from pop culture.


“This Aston Martin DB5 has a license to kill...You can get 007’s choice vehicle today at our showroom.”

17. Ask Them Questions

Ask rhetorical questions to make your email more interactive.


“You can’t find better prices anywhere, can you?”

18. Brush Up OnThe Lingo

Show that you are knowledgeable by using the technical terms.


“We’ve got the best engines, premium torques, and reliable brakes on all our cars.”

19. Introduce Niche

As a car dealership, if you serve a niche, make it known. This first line will help your audience get familiar with your work quick and easily.


“Your ideal dealership for antique cars with the Chevrolet Impala and Aston Martin DB5 currently on sale.”

20. Show Competitive Advantage

Talk about unique features that set your showroom apart from others in the market.


“We offer 5 years of free servicing with any new car.”


Now that you know a variety of great ways to write the first line, you can edit them in your way and use them for any purpose. But what about when sending emails in bulk?

Well, don’t worry, Outreachbin has got you covered here as well, whether it be for cold emails or the best follow-up email templates. We will help you through every step of the way.

We will personalize the first lines for all your emails to help maintain uniformity without losing the charm that they typically bring to an email.