How Can I Get Clients For My Agency With Cold Emails

In your journey to meet your revenue target, one of the crucial pain points you will come across is finding ideal targets for your business.

A group

In the beginning, gathering clients does not feel like a big deal. However, some referrals and networking do most of the job.

But what happens when you run out of network? Surely you can boost your Facebook page or post content on LinkedIn. But are you sure it will reach your targeted audience?

In the circumstances like this, the most direct approach is cold outreach.

Contacting directly with key decision-makers at firms that are a good fit for your services is possible only through this method. It’s a fast and economical way as well.

Find prospects>create a contact list>craft cold email>kick off the campaign- that’s all you have to do.

Let’s get straight to the basics of a stellar cold outreach campaign.

Jump To Content:

TLDR

What Kind Of Agency Is This Guide Designed For?

The article covers the proceedings and fundamentals of a cold outreach campaign. Then, you can employ the practices and tweak the templates according to your business.

Whether your business deals with lead generation, designing, web development, marketing, or software, we have your back.

The only criterion is that you are confident in delivering on your promises to your clientele.

How To Get The Attention From Your Audience: Tips To Craft An Effective Cold Outreach Campaign

Your cold emails will have the most impact on your cold outreach campaign outcome. So it's essential to take your time and get it correct. The most fundamental things while crafting your cold emails are:

Every Client Is Unique; So Is The Cold Emails They Will Receive From You

Personalizing your cold email is a rule of thumb for every cold outreach. By personalization, I don’t mean adding the name of your recipient. It’s beyond that.

As much as personalization consists of the first name, it also consists of information about them. Information related to their business will not make the cold email a bait from some marketers to generate leads.

Well, that’s the goal. But it would be best if you never let your prospect feel that.

But how do you do that? How to make a conversation with a stranger through email?

Research.

working people

Research about your prospect. Trust me; you will find a cue to highly personalize your email. It can be-

So many things are there to initiate a conversation with your lead. But you can only utilize them if you do good research on your clients.

Personalization is crucial to generating more leads because the first thing people notice in their emails is the first line of the email. The first line helps them to determine if the email has something good in store to offer.

When they see a personalized line, it often catches their attention among the pool of emails they are getting every day. Consequently, they open the email, and if you do it well, you might get a reply.

For research, you can check their LinkedIn profiles or Facebook profiles. You will notice if they have a blog or a podcast. In LinkedIn, you might find their previous work related to your business.

To conclude, the opening line of your email has to be specific. Something that will make your recipient believe that this email has been crafted particularly for them.

Conversations Are Mandatory For Conversion

Your leads will turn into your customer only when they believe you. Because, after all, they will be investing money in your service. They will want to make sure if you are worth it.

Therefore, consider making email a channel to generate a conversation rather than a conversion.

conversations
Source: Leadersedge

You can end an open-ended CTA for your recipient, which will be a humble approach to build an engagement with them. For example:

These CTAs are the best way to get a response from your ever-busy clients.

Once your prospects respond, you may begin a conversation by scheduling a phone call or providing additional information about your business and services.

Referrals From Mutual Connections Can Do Wonders To Your Cold Outreach

Referrals from mutual connections help to build trust in your clients. Your credibility and openness will soar when you're introduced to a prospect by an acquaintance.

Therefore, search for a mutual link between you and your client. Ask them to send your prospect an email including you on the CC.

Social Proof Is The Gateway To Build Credibility

Clients are smarter than you think. You might spend a lot of time and effort on marketing, but your clients might not buy it.

Why?

Because they see those as marketing bait, therefore, to build credibility, you will need some social proof.

For example, suppose you run an online dating app. You will need to highlight how your app has helped many people get connected. You can build large communities in social media such as Facebook and showcase the number.

Additionally, you can also address the pain points of your industry and tell your leads how you have helped companies or people solve them. Addressing pain points is a great bait to make your prospects resonate with you.

Remember: It’s Not You; It’s The Client

Many marketers make a common mistake of providing all the details about their product and service and making it about themselves. But that's not the goal.

Then how will my client know about what I do? Very legitimate question.

Cold outreach is a stranger to stranger conversation through email. Therefore, if you don't talk about yourself, they will never know what you do.

But if you only keep talking about yourself, they mark it as a promotional email or a marketing bait. Hence, they will lose interest immediately.

group discussion

The trick is to address your customer's pain point (again, it's essential in cold outreach to talk about your clients' pain point) then tell them how your service works to solve this problem.

Subject Lines Are The Magic Wands Of The Cold Outreach Campaigns

A prospect's first impression of your email will be formed by the subject line. This is a great way to show your potential customers that your email is not a scam and that you are familiar with their company and its services.

It's often a good idea to test various subject lines to see which one performs best before deciding on a final one. While it may be difficult, you can do a few things to improve your chances of success.

Precise Emails With Relevant CTAs Are The Surefire Way To Get More Clients

A lengthy email body is an absolute killer for your cold outreach campaign. Because your clients are busy, they don’t have time to read a significant essay. Hence, you need to wrap the whole thing within 4-5 sentences.

cta
Source: Animoto

Furthermore, your email’s purpose should be clear. Because if you don’t state it, how will your prospects know?

After reading your email, your prospects should get a clear idea of their next step. A relevant call-to-action is like a trump card. CTA is what changes the game in cold outreach.

Still, You Need To Split Test Your Emails

Till this point, we have mentioned the best practices that can get you more leads. However, you still need to conduct A/B testing with your cold outreach campaign. Because although the formulas work for almost every business, you still need to give those an image. And what image your clients are buying depends on your target clients.

Sometimes it might differ from client to client. Therefore, you have to categorize your clients based on specific criteria and send them to duplicate emails differently.

You will know which one you should utilize based on three criteria:

Open rates- The percentage of your emails’ available rate.

Click-through rates- The percentage of recipients who have opened and clicked on a link in your email.

Reply rates- The response rate of your emails.

A rule of thumb for A/B testing or split testing is to test one thing at a time. If you want to change the subject line, just keep it to the subject line. Don’t change the email body or CTA. It will allow you to understand what changed your email marketing metrics.

Once you are done with the subject line, start split testing the email body or the CTA.

Follow-Up Without Any Hesitation

Sometimes follow-ups are the ultimate game-changer.

Why?

After receiving tons of emails, it’s hard to accept the tabs.

You are not the only one who is sending out the best emails. There are a lot of marketers like you who are also sending perfectly crafted mail.

It’s normal for the recipients to lose track of it and forget it. However, that does not necessarily mean it didn’t pique their interest.

Hence, a follow-up email with a humble approach can lead them to your sales funnel.

macbook

However, while crafting a follow-up email, don’t beat around the bush or repeat the same things. Instead, adding some new information builds a little credibility. Show them that you understand they are busy and empathetic to them.

You should stop following up after two emails if the prospects don’t reply. That implies that the prospect is not interested in your service.

Cold Email Templates That Are Worth Stealing

Cold Email Template #1- Template For Scheduling A Call Or Online Meeting

Subject: Quick question about X company’s website

Dear [First name of your lead],

I just saw your LinkedIn post/listened to your Podcast about [the topic of the post]- such insightful content, I can’t thank you enough for sharing it!

So great reviews on your website, but I didn’t come across any case studies.

We are here to help you with case studies. Companies like ( 1 or 2 examples of who have been benefited by you in this regard) have worked with us on this and generated great value.

If a case study is something you would like to launch next, let’s sit for a 20 minutes meeting or zoom meeting?

Regards,

[Your name]

The reason why this template is a surefire to generate a conversation is that-

Cold Email Template #2- Template To Add Value And Engage In a Conversation

Subject: Short video for X company

Dear [First name of your lead],

Loved your content for sales/marketing/designing people. I just came across the tutorial on (specific topic), and I must say, I am impressed.

Since you are creating lots of content recently, I wanted to give you a quick overview of some best practices you might include while creating content for your website.

Here is a five-minute video.

Let me know if you have any queries.

Thanks,

[Your name]

This is a killer template because-

Cold Email Template #3- Simple Template With A Huge Value

Subject: Need help in the recruitment process of X company?

Hi [First name of your lead],

Came across the recruitment post of X company on LinkedIn/Facebook.

I understand you are busy, but I thought if you would like (insert relevant service of yours) as a service offering?

You only pay if you find it helpful.

Something you would look forward to?

Thanks,

[Your name]

The template is rock solid because-

Cold Email Template #4- Follow-up Template To Generate Reply

Subject: (follow the original email)

Hi [First name of your prospect],

Reaching out to check if increasing sales in your X store is a priority right now. We increased Y and Z company sales up to 40% with some minor tweaks in their marketing strategy.

Want to see how?

Thanks,

[Your name]

Generate More Leads With OutReachBin

Every lead you want to reach out to has an email address. If your cold email is tempting enough that addresses their pain points and build credibility, you can surely increase your conversion rates.

The templates are infallible to initiate a conversation, and the practices we have mentioned here are the perfect way to craft a flawless cold email.

outreachbin homepage
Source: OutReachBin

Integrate OutReachBin in your cold outreach campaign to automate your outreach and generate more conversions when you are ready. Book a call today.

Email To Salesforce BCC: Everything You Need To Know

For salespeople, the most crucial thing is to keep an eye on the prospect’s progress. They need to be updated about the prospect's position in the sales funnel. However, the dynamic digital marketing world is overwhelmed with data.

emails to salesforce
Source: Pinclipart

Hence, we at OutReachBin, have come forward to ease your pain. Our mission is to help you excel at your work while keeping everyone on track- from sales representatives to marketers.

Many salespeople have expressed a common concern about not being in the loop to the buyer-to-seller conversation. Luckily, we have options like BCC to Salesforce that helps us to ease our pain and keep everything in check.

In this Guide, you will see-

TLDR

What Is Salesforce?

You probably already know what Salesforce is. However, we would like to introduce those who don’t briefly.

Salesforce is considered the world's best CRM or customer relationship management platform. The reason behind this platform's popularity is that it makes all teams one- from anywhere in the world.

salesforce
Source: Salesforce

If you are using Salesforce, no matter where you are residing, you will work along with other business teams such as marketing, sales, or IT teams.

Focusing your employees' attention on stabilizing your firm, reopening, and delivering excellent customer service is now possible with the Salesforce Customer 360 feature.

BCC To Salesforce: What Is It?

Salespeople can trace emails sent to prospects and customers using the BCC feature in Salesforce CRM, which allows them to do so from Gmail or Outlook on any device. In addition, sales representatives can record email activity in Salesforce by simply copying an assigned email address onto their emails.

It allows salespeople to gain insight into the prior interactions with a customer to plan for the future, allocating time for other activities.

Using BCC to Salesforce has numerous advantages, including:

- You can add emails to your Salesforce CRM database records. It was not feasible to send and receive emails outside of your Salesforce account before the BCC to Salesforce emailing feature. When you use BCC to send emails to Salesforce, you can be sure that they are stored where you need them for future reference and archival purposes.

- Once you have an account, you can sign in to your Salesforce account from any device. You will not need to download it every time to get access.

BCC To Salesforce: How To Set Up?

First of all, make sure you have enabled your BCC to Salesforce. Then, you can reach out to your Salesforce administrator regarding that. Next, go to the setup of your Salesforce account. Next, click on the right side of the window where your name is visible. After that, click on the “My Email to Salesforce” option. You will find some email address links there. These are generated automatically.

Get your specified email address and establish a contact to connect the email account for convenient access. No matter which email client you're using, you should now have no trouble adding the BCC contact to each email you send.

You will find your user name in the window. Select the drop-down bar at the top right corner of your window. Click on “Setup” from the bar.

screenshot

Go to the “Email” tab of the settings and click on the “My Email to Salesforce” option.

screenshot

Your email to salesforce address will be highlighted like the following one.

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BCC To Salesforce: Setbacks

Although BCC to Salesforce has made sales representatives' lives so much easier, there are still many setbacks, especially while tracking activity.

There is a problem with depending entirely on BCC to Salesforce, as sales agents may not always include the intended email as a mirror image. For example, they may have forgotten or don't have the time.

Because the sales agent must include the selected BCC recipient in the Salesforce email as a receiver, any emails sent by the prospect will not be recorded in the CRM.

You can have tons of sales representatives on your team. However, it can be time-consuming for new sales representatives to manually enter the allocated email link and preserve it as a saved contact. Hence, they could devote more time to developing relationships with customers and prospects instead of focusing on the operational mechanics of the software.

Main Takeaways

Modern-day sales stack solutions let sales reps focus on selling rather than worrying about adding Salesforce's designated email to BCC while still delivering better or the same outcomes.

Look no further than OutReachBin, which can be integrated with a slew of other software programs and provides an easy way for you and your team to keep tabs on email and phone activities.

7 Outstanding Cold Recruiting Emails Templates [Framework+Process]

Finding out candidates is easy. Rather what is challenging is to engage with them.

According to LinkedIn's hiring statistics, 70% of the current job market is labeled "passive talent." Therefore, it's difficult to strike up a conversation with someone not looking for a new job.

But a great cold recruiting email template can do the job for you.

Cold Recruiting Emails Templates
Source: Pexels

The usual applicant response rate is not more than 20-25 percent for most recruiters.

But Jonathan Campbell, the CEO of SocialTalent, claims that your recruiting cold email response rate will be a whopping 65% with just a little effort.

You are just one cold email away from attracting your star candidate. Nonetheless, how should you reach out to candidates whose work left you speechless or to the ones who have been recommended by a professional?

Don't worry. We have got you covered.

Table Of Contents

TLDR

How To Craft Great Cold Recruiting Email Template: The Framework

Recruiting agencies are currently adapting the "quality over quantity" mindset. Well researched and personalized emails are getting more preference than bulk emails.

Recruiters are quickly adopting the AIDA model to outreach their passive candidates.

As a B2B marketer, you are already familiar with AIDA's concept. Yet here is a short description for those who aren't.

AIDA is the acronym for Attention, Interest, Desire, Action.

AIDA model
Image Source: HubSpotAIDA

The AIDA strategy is straightforward. You can successfully convert your passive candidate to your employee with four simple steps.

The first step is to catch the attention of the reader. A great subject line and opening line plays a crucial role in this aspect.

Once you have grabbed the attention, the next task is to spark their interest. Some social proof can work in this regard.

After piquing attention is done, the next thing you need to do is to stimulate their desire. You can do so by offering the benefits they will get as your employee. Additionally, you should also mention what role they will play to your company's benefit.

Finally, after you have accumulated their desire to work with you, it's time to show some action. In other words, craft a clear and concise CTA.

Great Cold Recruiting Email Templates: Process Breakdown

Make the Subject Line Matter

Finances online claim that 64% of recipients open emails based on the subject line.

A perfectly crafted cold email will be left unread just because of not having an intriguing subject line. Hence, there is no way to undermine the necessity of a great subject line.

Finances Online Cold Recruiting Emails Templates

Your subject line has to be short yet meticulous. Since many users open most of their emails on their phones, therefore, your subject lines have to be crisp.

You can measure the efficacy of your subject lines through A/B testing. How? Send 2 different subject lines of the same email to two other groups. See which one scores more. In this way, you will understand how to craft subject lines according to your target audience.

Personalization Makes Your Email Stand Out

You are competing with 120 emails to get your desired personnel's attention.

Since the competition is high, your email must have something that will compel the person to respond.

Personalizing cold recruiting emails is a tried and tested technique to increase metrics.

Whether you are a rookie in cold outreach or a professional, you will love the seamless features of OutReachBin. You can also store and organize information about candidates and automate your email campaigns.

Evoking FOMO Can Do Wonders

FOMO is not only a Gen Z thing. It works in email marketing as well. But in different ways.

Stimulating FOMO will compel your recipient to take action. Even in cold outreach to a passive candidate.

Since FOMO provokes an emotion, it also creates a sense of urgency.

However, I do not encourage you to be impudent about it. There can only be a subtle touch of what they will miss if they don't grab the offer you have presented.

The More Concise Your Email Is, The Better

8 seconds is all you have to make a scene and capture your audience's attention. Therefore, everything must be brief and precise, from the subject line to the email body.

Boomerang conducted a study on 40 million emails to determine the ideal length of emails with the highest response rate. According to the research, 75 to 100 words was the sweet spot.

We understand your urge to share a lot of information with your recipient, but you also have to understand their busy schedule.

Create a copy that is concise, descriptive, and action-oriented. Provide vital information that is pertinent to your applicants. Avoid using lingo in your email copy, and keep it basic so your proposal jumps out.

That being said, your recruiting email should not be devoid of personality or imagination. Good writing aims to help your audience grasp your service and its benefits. That is what will push people to act.

It's Not You; It's Them

This is the most common mistake even committed by professional recruiters. They make the emails all about them. But it was supposed to be about the passive candidates.

But this does not mean you should not introduce yourself. Of course, you should. But instead of telling them what your company can do, tell them what your company can do together with their assistance.

This provides more value to your email and approaches engaging simultaneously.

Before you propose your values, you should know what they are. Think about the result you can produce for your leads utilizing your powers. This understanding will pave the way for crafting meaningful content.

Your CTA Will Speak For You

Obviously, as a recruiter, you aim to speed up your communication through your recruiting email. However, you must also provoke a reaction or compel them to act. Once you are done with your subject line and email body, it's time for you to focus on getting people to click.

Personalized CTAs pave the way for engagement in recruiting emails. The secret of crafting the perfect CTA is to conduct A/B testing to figure out the type of CTA that caters to the needs of your target audience.

Recruiters often need to communicate with personas across industries, expertise, and positions. Hence, the tone of CTA should be modified according to the target audience.

Some Great Cold Recruiting Email Template

Cold Recruiting Email Templates #1 Outreaching To A Passive Candidate

Email Subject: [First name of the candidate], X Company is searching for people like you.

Dear [first name],

I am [your name] the [job position, i.e., HR or Head of communication] of X company.

We are looking for someone to join our [team name, i.e., design team, sales team]. After coming across your profile, I felt you would be the perfect match for this role.

We completely understand if you are not open to working; however, if you want to hear more about the company and the position, we can set up a call at your convenience.

Eagerly await your response.

Regards,

[Email Signature]

Cold Recruiting Email Templates #2 Outreaching A Candidate You Found Through LinkedIn

Email Subject: [First name of the candidate], you have a magnificent LinkedIn profile.

Hey [first name],

I was searching for potential candidates for [job opening] at X company, and I happened to come across your profile.

I am impressed with your profile. Considering the amount of expertise you have in this field and your experience of X years [mention candidate's experience in that field], there is no better person for this role than you. I have already forwarded your information and LinkedIn profile link to the recruiting manager.

We, at X company, work with [ give a brief description about your company].

Although you are associated with [candidate's current company], if you want to know more about this job, drop a reply to this email, and I will set up a call at your convenience.

Thanks for taking the time to read this email.

Best wishes,

[Email signature]

Cold Recruiting Email Templates #3 Outreaching A Recommended Candidate

Subject Line: [Referrer's name] recommended you for [job position] at X company.

Hi [first name],

I am [your name], the [your designation] at X company.

We currently have a job vacancy at X company. After hearing about your impressive work in this field for X years from [Referrer's name], I think you are the perfect fit for this role.

Here's the link to the job offer, and this is the link for our company website's profile.

If you are open to working right now and interested in knowing more, drop a quick reply to this email. I will set up a call at your convenience.

Regards,

[Email signature]

Cold Recruiting Email Templates #4 Outreaching A Candidate Based On Their Work

Email Subject: [First name], I enjoyed reading your blog on [topic]

Dear [first name],

I stumbled upon your [candidate's website where they have published the blog, i.e., Medium] when I searched for an article on [topic of the blog].

I am pretty impressed by your achievements at [candidate's company name].

We, at X company, are looking to expand our [team name].

Your expertise and skills tell me that there is no better candidate than you for this role.

Let's have a quick call regarding this? Shoot a quick email mentioning the date and time if you are interested.

Have a good day.

[Email signature]

Cold Recruiting Email Templates #5 A Template To Spark Interest

Email subject: Interested in joining X company?

Hey [first name],

I recently stumbled across your profile on [LinkedIn or any other relevant platform], and your background grabbed my attention.

I am the [your position] at X company, and we are on a lookout for someone like you for [job position] at X company

Here's the link to the job description [attach link].

Would you like to discuss this position more?

Regards,

[Email signature]

Cold Recruiting Email Templates #6 Outreaching A Passive Candidate For Recommending Someone

Email subject: [first name], we are looking out for someone like you.

Hi [first name],

I am [your name], X company's [job title].

I discovered your profile while looking for a potential candidate for [job position] for X company.

You seem to have the perfect experience and skill set for this role. That's why I am checking you out.

Although I know that you are currently working for [candidate's company name], I understand if you are not interested. But can you refer me to someone with a similar background? However, the best would be if you are open to partake in this role.

Either way, I am awaiting your response.

Regards,

[Email signature]

Cold Recruiting Email Templates #7 Outreaching A Candidate For A Hard-To-Fill Position

Email Subject: [First name], your expertise in [area name] is what we are looking for!

Hey [first name],

I have been hesitant to reach out to you, seeing that you have worked with [candidate's company name].

I think your expertise and experience fit our requirements impeccably.

This is a leap in the dark, yet if you want to make a move in your career, I would be more than happy to offer you the role of [job designation] at X company located at [city name].

Let me know what you think, and we can pursue further discussion over a call at your convenience.

Take care,

[Email signature]

No One Has The Time To Craft One-to-One Email For Every Candidate, That's Why We Have Got Your Back

Recruiting is an arduous process.

Identifying potential prospects, evaluating them, contacting the best ones to track down that fantastic applicant, and following up all take time.

CV and metrics
Photo by Lukas from Pexels

This interviewing procedure will take much longer than usual if the proper tools are not used.

Thank heavens, OutReachBin is there to ease your pain. Once you are done with identifying potential candidates, you can automate your recruiting campaign with OutReachBin,

With OutReachBin, you can:

Subscribe today and get the star candidate to work with you!

Cold Email Templates That Will Blow Your Mind

Cold emails do feel like a spam trap, don't they? That's the most common impression we held in our minds about cold emails. If the value proposition does not seem alluring or if the subject line feels like clickbait, you will shrug off the email. Likewise, if you don't craft cold emails that stand out, you will get the same reaction from your B2B leads. That is why crafting effective emails using cold email templates is the way to go.

EMAIL
Source: Pexels

Because people are prone to think that cold emailing entails scammers posing as sales representatives, that is why writing a successful cold email that captures a prospect's attention is a true art. The finest of cold emails share some similar characteristics. Let's talk about some efficient strategies for crafting cold emails and look at some of the cold email templates.

TL;DR

3 Must-Haves Of Every Cold Email

Hitting random people via email is an outdated B2B marketing strategy. Slapping cold email copies into your leads' faces does not work anymore. In today's world, cold outreach requires articulate emails so that the prospecting efforts increase.

Research

You can't pull off any marketing campaign without good research; let's start right there. There is no shortcut. You must undergo rigorous assessment and analysis to make the most out of your marketing strategy.

Hands and laptop
Photo by cottonbro from Pexels

Just think of it like this, if you don't know about your customer or your audience, what will you say to them? How will you grab their attention?

But there will be numeral leads. How can I research so many leads? If that's your concern, then don't worry. At OutReachBin, we have worked hard to create buyer personas so that you don't have to.

Personalization

I will never get tired of saying how much personalization means in cold outreach. Research shows that a personalized cold email gets a 10% higher response rate than a non-personalized cold email.

If adding a name can do wonders to your email, why won't you add it?

Another way to craft a highly personalized email is to add a subject line that will address the pain point of your lead. These two things will pave the way for building a warm relationship with your customer.

Value

Adding value is just not offering discounts. It is much more than that. The appropriate meaning of value in B2B marketing is what your lead is looking for.

Maybe they want to have a one-on-one conversation on a phone call about your service. Perhaps they are looking for some recommendations on your product or service. Or maybe they want to land on the landing page of your website straight.

You, as a salesperson, have to understand their needs and offer those in your cold email.

Cold Email Templates That Stand Out

Of course, every organization is unique, but the cold email templates listed below will be a solid starting point for you.

Macbook and tabloid
Photos from Pexels by Pixabay

On average, a business person gets 97 emails every day- hence you need to work hard in standing out, being noticed, and eliciting a response.

But before plunging in, let me clear the most common concern of marketers- Is cold outreach still an efficient strategy?

Terrible cold emails do more harm than good. They irritate your leads and mark you as spam to your leads. But targeted and relevant emails can smash off your cold outreach campaign.

Cold Email Templates: #1 The "quick question" template

This is a very efficient template when you have found a company that is just in need of a service like yours, but you don't know whom to reach out to.

The email should be precise and to the point. The less time your reader has to spend reading your email, the more likely they will respond to it.

However, don't abruptly ask for the contact information of your recipient. Remember that you and your recipient never had an encounter before. Therefore, give a brief introduction of yourself.

Template

Good evening [First name of your recipient],

I am [your first name] from [your company].

I would like to talk with someone from the sales/customer/marketing/relationship department who makes decisions for your company. May I get their contact information, i.e., email ID or phone number?

I appreciate any help you can provide.

[Email Signature]

Why will this template mount up the response rate?

The reason behind the efficacy of this template is that it asks very little from your recipient. Moreover, the approach is not like you are trying to sell something. It's more like a request for an email or phone number of a professional from their business.

Furthermore, the template lets the recipient humanize with you because of the acknowledgment you present about your uncertainty.

Cold Email Templates: #2 The "third-party" connection

Perhaps you know whom to contact, but you don't know how to contact.

You need to find employees who aren't decision-makers but can help you regarding the information you need. How will you find them, you ask? Through LinkedIn or Twitter.

This strategy is very much beneficial when it comes to cold outreach campaigns. You can use the template when you are facing a hard time approaching or getting a response from your wanted personnel of a company.

Template

Hello/Greetings [First name]

I found you on [LinkedIn] and wondered if I could get help from you.

I think [recipient's company] can benefit from my solution regarding [industry/company pain point]. Unfortunately, I am having trouble connecting to the right person to discuss this. Will you be kind enough to share their contact information with me?

Thanks for taking the time to read this email.

[Email signature]

Why will this template mount up the response rate?

Low-level employees are inclined to pitch a profitable prospect to their company to move them up the corporate ladder.

The email template provides those employees with the chance to do so while your response rate soars high.

Moreover, addressing the employee by their name puts pressure on them to deliver your message to the appropriate personnel.

No one would like to be the employee who blows off a terrific opportunity.

Cold Email Templates: #3 The "three-part formula" template

This is the most efficient cold email template you will ever come across. But before you utilize this, make sure you have done your fair share of research.

Because it will only be effective when you are sure about your prospect's challenges and have a cakewalk solution for them.

Template

Greetings [first name]

Hope this email finds you well. I observed that your company faces a problem regarding [ pain point].

It is disappointing to lose clientele over an issue like [ pain point].

Our [Service/product name] has a great solution regarding [ pain point]. You can easily [solution relevant to pain point] with [your company name] service.

Would you like to know more about it?

[Email Signature]

Why will this template mount up the response rate?

This template has a tremendous response rate. That's because the template works in three ways.

First of all, you show the reader that you are well aware of their company's weakness. Secondly, when you poke the formula a little, it creates an emotional response. Finally, you provide a solution that they are genuinely in need of.

Company's don't like it if other companies know their problem. That's why they become desperate to fix those problems. At that moment, when you offer them a cakewalk solution, they instantly grab it.

Cold Email Templates: #4 The "AIDA" template

This template should be implemented for data-driven companies because data and social proof attract their attention.

AIDA refers to attention, interest, desire, and action. According to marketers, this solution feels like those friends with whom we feel heard.

Didn't get it? Let's have a look at this template.

Template

Hey [first name],

Have you ever wondered what it would be like to solve [problem/challenge]?

[Your company name] has helped [ a company that has benefited from your service] to achieve [x%] increase in sales.

Additionally, the [ your product name] helped improve that company's [ mention the points they have benefited from, i.e., response rate, the efficiency of marketing strategy, workflow] that has contributed to customer satisfaction.

Your company has been facing the same problems for a long time now. I understand that's frustrating. Why don't we have a chit-chat regarding this?

[Email signature]

Why will this template mount up the response rate?

The template gains massive response because of social proof, data, and intrigue.

The opening line attracts the attention of your recipient. Then you provide social proof that keeps the reader hooked. After that, you drop the ultimate bait, the solution to their pain point. If done correctly, they will take the action you want them to.

You can use this template differently as well. Suppose the company you are approaching is not data-driven. What attracts them the most? Find that out by conducting proper research. That way, you can forge a response from your reader.

Cold Email Templates: #5 The "on-point" approach

In today's ever-busy world, this template is the best approach. Directly break the pain point your prospect is facing. Show concrete proof on how your company or service will be helpful in this regard.

No added fluff. Just a plain presentation of challenges and solutions. That's it. You just pitched a deal.

Template

Hello [first name of the recipient],

Is your [problem] contributing to losing customers?

We have helped many companies like yours to solve this problem. And believe it, or not their sales hopped by [X%] that year.

All we had to do was integrate [your service] into their system. It instantly showed efficacy and created a tremendous response, and the productivity skyrocketed.

The set-up is so hassle-free that it does not even require any onboarding. Do you have time on [insert day] to discuss this?

Looking forward to hearing from you.

[Email signature]

Why will this template mount up the response rate?

The opening line is precise, crisp, and engaging- everything you need to have your prospect right on the grid.

The scenario caters to the busy mindset of business executives. Moreover, you even decide on a day to conduct the meeting with them, which gives them less time to think and take action.

Cold Email Templates: #6 The "create a scenario" template

The cold email paints a picture of how smooth life can get with your service.

Firstly, you have to convince your lead that there is much hassle because of not integrating your service into their system to craft an email like this. Afterward, show them how instantly your service can make their life better.

However, the template should bear some sense to the reader. Otherwise, it can go wrong awfully.

Professionals should not have difficulty understanding how this service can bring the ball in their court. The email should finger the benefit of using the service right in their eyes.

Template

Hey [first name],

We understand the frustration of [problem] because of [reason behind the problem].

Have you ever wondered how the world would be if [solution]?

Want to see a quick demo to see how [your service] works to resolve the [problem]?

[Email Signature]

Why will this template mount up the response rate?

The template creates a scenario where your product or service is the shortest route to get rid of their problem. If done right, they will be able to picture a better and hassle-free life as a business professional, and they will quickly subscribe.

Cold Email Templates: #7 The "Valuable resources for free" template

We love getting free stuff, don't we? Just imagine how the word "free-shipping" brightens up your day. Right?

Well, there is nothing to ship when it comes to digital marketing, but you can certainly share the same relevant resources for free with your customer.

How will you know which resource will be relevant to whom? Research. I will never get tired of explaining how necessary researching your clientele is.

You can get a hint from something they share on social media. For example, if you follow them on LinkedIn, Facebook, or Twitter, observe what they share. Try to catch their line of thought.

This will make it easier for you to share resources that will be valuable to them.

The template is ideal if you want to build a warm relationship with your client.

Template

I came across the post you wrote on [Social media site name] regarding [topic of the post]. Your points were genuinely legit.

[Utilize the critical points of that post and express how they made that write-up valuable]

Would appreciate it if you took the time to read [your article link] on that exact matter.

[Email signature]

Why will this template mount up the response rate?

As much as free resources will work to keep your lead hooked, the crafting of this email also makes the email intriguing. I mean who does not like to be flattered? Especially when that flattering and praise does not ask anything in return.

Final Thoughts

Emails that are precise and highly tailored prepare the path for sales outreach. A cold email campaign is an excellent technique to initiate a business relationship and produce qualified prospects.

OutReachBin helps build an efficient cold outreach campaign by managing and analyzing data that will increase your deliverability.

Schedule a free demo today to make the most out of your cold email campaign!

Cold Email Subject Lines That Make Your Clients Click

Cold email campaigns appear as a nightmare for many marketers. Why wouldn't it be?

Most of the cold emails marketers send to their target audience go to spam folders. There's no sign of getting feedback because of no prior relationship with the target audience.

Hence, the frustration is justified.

a girl using laptop
Source: Pexels

However, a cutting-edge subject line is the only feature that will not only prevent your email from landing in the spam folder but also make sure they are opened.

The 60 characters of your cold email subject line can do wonders to your open rate, CTR, and conversion rates. Sounds hard? Trust me, it isn't. Once you get a hold of it, you will see your cold email campaign metrics soaring high effortlessly.

TL;DR

How To Craft A Good Subject Line?

Your prospects will only read your email when the subject line of your email is catchy. There are plenty of ways to craft one.

You can include questions in the subject line. Or you can address the person by their name, which happens to be an excellent personalization technique for marketers.

Additionally, you can consider using a benefit or CTA as your email's subject line.

According to a survey conducted by LiveClicker, 55% of consumers are attracted to marketing emails including offers and products that suit their needs. Therefore, it's no surprise that personalization significantly impacts prospects.

Laptop and phone
Photo by Nataliya Vaitkevich from Pexels

Precisely, as a B2B marketer, you have to understand the problems your clients and prospects face and craft suitable solutions for those problems.

Spur Curiosity

What is the primary goal of a marketing email subject line? To make the recipient click, right? After that, the email body determines the further actions.

Hence, to make your leads open your email, you must induce their curiosity. Otherwise, you can't blame them if they don't open your email from the plethora of emails.

Provide Value

Your leads set expectations based on your subject lines. Indeed, it's always a good idea to insert a bit of humor but make sure your subject lines are understandable.

You can include relevant offers or services for respective clients. Tell them how you can assist them in achieving their goals. Or let them know about the promotional offer.

All these can be included in your subject line to add value to your cold emails and entice your recipients to click.

Keep It Relevant

Learn about the prospect buying cycle before you attempt to make an offer. You might have a fantastic promotional offer going on, but it might not be in any use for your client.

Create Sense Of Urgency

The same way you prioritize your emails, so do your clients. Hence, if your subject line makes them "this can wait," they will never come back. Generating urgency is a tried-and-tested tactic of email marketing. Your client might not be ready to make a purchase, yet show them what they will be missing out on if they don't avail of that particular order.

However, don't apply this method all the time. Otherwise, you will risk annoying your clients.

Avoid Clickbait

Using subject lines that appear as clickbait is the worst thing you can do to your email marketing campaigns. Creating false urgency or value leaves a wrong impression about you, and your emails end up being marked as spam.

Best Cold Email Subject Lines

Cold Email Subject Lines That Are Questions

Humans have the urge to know the answer to any question presented in front of them. Hence, subject lines with questions will inevitably lead you to higher open rates.

YesWare experimented on 1.2 million cold email subject lines. They found that subject lines with questions have a 10% more open rate.

Does this increase your anxiety about the type of questions you should include in your subject lines? We are here to ease your pain.

"What more could you ask for?"

This subject line will immediately spur curiosity among readers. The only way to know what it holds for them is by opening the email and reading it.

However, your email body should align with the subject line. The answer to the question should lie in the first line of the email, and the body should consist of more details.

"Are you ready?"

An incomplete question will always accelerate action. Likewise the previous one, the only way to find out the root of this question is to open the email. Which means your purpose is being served.

While this subject line will do its job perfectly if it is being sent to the right person at the right time, the message in the body should do its job as well to answer the question correctly.

Cold Email Subject Lines That Address A Challenge

Professionals are always enthusiastic about discussing the challenges they face at work regularly.

Hence, if they get an email addressing their pain point, they are bound to open that.

Even after opening, if they don't respond, you know that you have successfully identified their pain points, and you can now send them follow-up emails.

Let's look at some of the pain points including subject lines to kick off.

"Remove dead reckoning from [Task/Activity] today."

This subject line has a straightforward approach that will encourage professionals to open the email.

Making presumptions is a common problem of many professionals. Researching your prospects will let you know about the type of guesswork they have to do, and you will be able to provide a solution based on that.

The word 'today' will positively impact and create a sense of urgency. It will make your service appear as a troubleshooter for your leads.

"[Insert name], is there too much on your plate?"

You already know this hits home, don't you? No wonder that we all have too much on our plate.

The subject line starts with the prospect's name, another impactful personalization trick in email marketing. Additionally, it also contributes to the significant increase in metrics and builds a mutual connection between you and your prospect.

"What would you do with [Insert number] more hours per week?"

There's nothing more exciting for a professional if he sees he saves some extra hours every day.

The number of hours a customer has saved using your service is your most potent weapon to use in a cold outreach campaign.

That’s where feedback enters into play. Your customer's feedback will entice your prospect. Bang your leads with hard numbers as in: "150 hrs/month."

Apart from numbers, you can also use subject lines based on your feedback that will increase both open and conversion rates. Some of them can be as follows:

These subject lines are social proof that your products or services have benefited and transformed businesses. Consequently, they clear every doubt a professional might have about your Company and drive them through the sales pipeline.

Cold Email Subject Lines That Provide Value

Pen and notebook
Photo by fauxels from Pexels

You must have heard of the power of reciprocity.

In brief, the concept of exchanging things for mutual benefits is engraved in all of us as a social rule.

Surprisingly, you can utilize this power to generate more open and reply rates by using some quirk subject lines.

"Some content to head-on [Relevant topic]"

Cold emails are already a sensitive issue. Because you are sending emails to someone with whom you never had any prior relationship.

Hence, when your prospects see that you are catering to their needs, understanding their value of time fills their minds with gratitude. They feel obliged to return the favor.

Moreover, this will make your email stand out from regular sales emails.

"[Relevant topic] Resources that can help right now."

Similar to the previous subject line, this subject line also adds value to your cold email. However, your subject line should relate to the content of your email. Make sure the resources you provide are relevant to your prospect.

This requires having a sound understanding of the buyer's cycle concept and analyzing your prospects.

"Tips to help increase sales during a tough time."

Subject lines that include the word "increase" have a higher open rate than average.

The above-mentioned subject line does the job of addressing challenges faced during sales.

If your provided content aligns with your subject line, be sure to achieve more than the benchmark you have set.

Cold Email Subject Lines That Spur Curiosity

Emotionally appealing subject lines are a powerful technique for cold email marketing campaigns. When you induce curiosity in your prospects, they are bound to open your email. After that, it's a matter of a compelling email to win their hearts.

"Discover what's possible with [X]"

This subject line immediately piques your prospects' interests and creates an urge to tap open.

This tactic performs better than other subject line tactics because when your subject line says it all, your prospects tend to skip over the email, thinking they got the information.

Hence, cliffhangers like this one perform better to increase open rates.

"It's really easy."

This, again, leaves out the space for the recipient to think about what is so easy.

The majority of your prospects won't like to miss out on what is inside.

"Got problems? We've got solutions."

This subject line has the mystery and the curiosity generator factor that is required to trap the prospect. However, don't forget that your goal is to increase open rates and conversion rates.

Hence, the body of any email containing such a subject line should give a highly personalized vibe so that your prospects are convinced to take the next step.

Cold Email Subject Lines With Numbers

Increasing the metrics seems like a lot of responsibility for 60 words. However, it's possible if you are smart.

Numbers play a vital role in persuading your prospects. They attract prospects and instigate them more than words. That's what makes them stand out.

High numbers mean high credibility. In sales, this is the first thing to achieve.

Let's glance at subject lines that can benefit you in increasing open rates.

"For every [$ Amount] customers spend, they earn [$ Amount] back."

Your ROI stories can also be an engaging subject line, just like what we have mentioned above.

Hard numbers are evidence that supports the efficacy of your solution.

In the marketing world, nothing is more compelling than money. If done correctly, the value of your service will leave them with no choice but to tap and learn more.

Cold Email Subject Lines That Induce FOMO

According to research, 56% of people experience FOMO or fear of missing out.

Professionals you are trying to reach out to are also humans. Hence, no wonder this fear is also deeply rooted in them.

This compelling tactic also engraves a seed of urgency in the prospect's mind.

"X things you didn't know about [Topic relevant to prospect]"

The phrase "you didn't know" always succeeds in generating FOMO, especially when the topic caters to the prospect's needs.

Anybody will hardly skip information that might be used to their advantage. Hence, this subject line will surely hit the bull's eye.

"[Relevant topic] trends you should know about."

This subject line also plays a big part in generating FOMO. If you do your research well, you will learn what they care about and craft a clear subject line.

Conclusion

The success of your cold email campaign highly depends on that 60-word subject line. Best email subject lines don't give away too much yet are compelling and informative in all their glory.

A creative subject line will always pique the interest of your prospects, and that's what makes them unique. Experiment with tried and tested techniques to see the best results.

Want to maximize the benefits of your cold outreach campaign?

Get Started with OutReachBin today!

Cold Email Follow Up: The Secret Recipe [with templates]

Are you frustrated because your cold outreach leads are not responding even after a perfectly crafted cold email? Wondering what is the best cold email follow-up strategy?

happy man holding email symbol
Image from Freepik by rawpixel.com

The thought of following up after a cold outreach appears a little uncomfortable to most of us. Because we tend to think if they didn't reply after the first outreach, it means they are not interested in our service. And this is where most marketers make a mistake.

Since a limited number of prospects tend to respond after the first email, there’s a high chance that professionals can overlook even a perfectly crafted cold email. That's where follow-up emails enter the picture.

Keep reading to get insights into a consistent cold email follow-up strategy to boost your sales pipeline and sign off deals.

Table of Contents

TL;DR

Why Does Cold Email Follow Up Matter?

People are Busy

The average response rate of cold outreach is 1-5%. However, this rate might vary since multiple factors come into play.

Don’t be surprised if your cold emailing success comes after after several attempts. Because almost always, people do not even open the cold emails they receive. The people you are trying to contact are primarily professionals. Hence it is likely that they will have a packed schedule.

Some of your prospects might not even notice your email. Some might open and even like your mail, nevertheless, it is not unlikely to forget about it. That's why follow-up emails are essential.

A Chance to Experiment

Sending several emails lets you mend your mistakes and experiments. Not sure if your subject line is intriguing enough? More follow-ups provide the chance to tweak the email. You can experiment with alternate phrasings, tones, and contents in subsequent emails.

An Opportunity to Increase Brand Awareness

Multiple emails expose your brand to people. When a recipient remembers your name by seeing your mail, you are most likely to get a positive response from them even if they do not know anything in detail about you.

That does not imply you should flood their inbox with your emails. Instead, a few subsequent cold email follow-ups are enough to enhance brand awareness.

The Secret Recipe of Cold Email Follow Up

Efficient cold email follow-ups are stiff but not rocket science. Read on the guidelines to get an insight. However, the only way to master the art of efficient follow-ups is to practice. That being said, here is the secret recipe for the effective cold email follow-up.

1. Set a Goal

Before starting cold outreach you have to set your goals.
Image by Gerd Altmann from Pixabay

To improve your cold email follow-up strategy, you need to set a benchmark.

What do you hope to achieve through cold email follow-up that is currently lacking on your cold outreach campaign?

Is it open, read, or click-through rates of your emails? Or the decreasing reply rate? Are your conversion rates significantly low? Which metrics matter most to your business? What are the setbacks of your current follow-up strategy?

Specifying your goals helps you to analyze the situation and zero in areas that need more improvement.

2. Send the First Cold Email

The first step to send a subsequent follow-up email is to send the first cold email. The success of your follow-up email largely depends on the first contact between you and your prospects.

3. Draft your Follow Up email

The content of your follow-up email is essential. Be careful what you are including in your follow-up emails.

Subject line, mail body plays a significant role in winning deals in cold outreach campaign
Photo by Hello Lightbulb on Unsplash

4. Set a Timing

Timing is extremely crucial in this regard. Note that your cold outreach prospects are people who are not yet ready to respond to your mail.

Rather they are either still considering your service, or they forgot about it. Wrong timing can annoy your prospects which might result in unsubscription or spam marking.

The sucess of cold email follow ups depends on timing as welll
Photo by Anete Lusina from Pexels

First Follow Up: After 2 Days

The first cold email follow-up is a slight moderation of your first cold email. The goal is to convey the same message differently.

If the first cold outreach took one or two paragraphs, make the subsequent follow-up mail 2-3 sentences long. The golden rule is to avoid crafting a completely different message.

Second Follow Up: After 5 Days

The purpose of your cold email follow-up is to provide a quick summary of your initial CTA. You may request a meeting over the phone or a response to your email.

Moreover, you can request your prospect to introduce you to the right person of their company to approach in this regard.

For instance, your cold email follow-up could be like this:

Hey Samantha,

Can we schedule a quick call to discuss this? Will you be available this Tuesday at 9 PM?

The example provided here consists of only two sentences. Instead of letting your prospect decide when to sit in on a meeting with you, take charge and give a specific time and day.

Third Follow Up: After 7/10 Days of 2nd Cold Email Follow Up

This is your last resort. After this, if your prospects do not reply, you should give up spending time behind them and zero on a new prospect.

At this point, you need to play a psychological game with your prospects. This email would be a Goodbye message for your prospect.

This email will lead them to believe that the chance will slip out of hand if they respond immediately. Before this final notice, you can send another follow-up mail. However, we do not recommend following up more than four times.

Cold Email Follow-Up Mistakes To Avoid

The goal of follow up is to create a communication flow. However, if anyone expresses a lack of desire for your products or service, you need to respect that.

You can persist on follow up until you receive a definite response. If a prospect wants to get back to you after a week, then mark the date on the calendar and contact them accordingly.

If a prospect expresses, they are swamped, try to know what would be a good time to contact according to their busy schedule.

Here, we have listed a couple of mistakes for you to avoid while creating an effective follow-up strategy.

Sending follow-ups too much or too frequently.

The rule of thumb for sending an unknown prospect a follow up does not go beyond six times. To do more than that, you need to build a cordial relationship with your prospect.

If you have had interaction with your prospects before and haven't expressed a negative response, you may send a follow-up until getting a response.

Send large follow-up emails.

Remember, your customers are constantly in a rush. Therefore, without keeping the message precise and straightforward, you will lose them. Being friendly and nice does not mean long paragraphs of formalities and pleasantries. Keep it short and simple, and focus on getting your message across.

Cold Email Follow Up Templates

Template #1: When you don't get any response

Hey (Prospect's name),

In case you forgot, we are still interested in (quick context recap). This is an excellent chance for you to (iterate the value proposition).

Would you be available for a quick discussion over the phone (specify time and date)?

Regards,

(Your Name)

Template #2: When they ask to get back later

Hey (Prospect's name),

I understand you are busy. But I was excited to show you how (Your Business) has helped (hyperlink a customer case study/feedback/any other relevant resource) to achieve (selling points).

When should I get back to you? Are you available on (add specific date and time if they haven't specified any)?

Thanks!

(Your Name)

Template #3: After the first meeting

Hey (Prospect's name),

The meeting was great, right? I am so grateful that you have spent time behind this. I am so excited to meet you again at (specific date and time).

Can you take a look if I have summed up our discussion accurately?

(Precisely insert discussion points in bullet points)

The agreed steps from meetings are:

(Precisely insert agreed points in bullet points)

Looking forward to hearing from you.

Best Wishes,

(Your Name)

Template #4: The last mail after no response of follow-ups

Hey (Prospect's name)

I hate to bother you, but I see a great opportunity for (prospect's team name) with (your company) at (specific value proposition).

However, since you are busy, I plan to reach you again after a couple of months. However, you can anytime reach me out if you are ready to reevaluate.

I can even help you with getting (your specific service) on a trial basis.

Thanks for your time!

(Your Name)

Start Your Cold Outreach Campaign with a Click!

Attracting someone who hasn't responded to your mails and with whom you never had any interactions before ain't a cakewalk. That's why, while crafting cold email follow-ups, offering value is more essential rather than flooding their inbox with emails.

A cutting edge subject line and intro will not only make your recipients read your emails, but also you will win in your cold outreach campaign. Although numerous other factors impact a successful cold outreach, an automation tool can pave the way and provide a smooth experience.

Want to optimize your cold outreach campaign? Get started with OutReachBin today!

Cold Emailing Guide: The Science Behind Efficient Cold Emails

Whenever you think of cold emailing, there are a series of questions popping into your head: Will my email land straight to the spam folder? How do I make my prospects open my email? Can I make sure it is read before being discarded?

tap on email icon on screen
Image by Tumisu from Pixabay

Obviously, none of us wants our cold emails to remain unopened, or worse, to land in a spam folder.

These unanswered questions make the process of cold emailing intimidating. On the other hand, with an abundance of Emails in the mailbox and the decreasing attention span of people, it becomes harder to get a reply after cold emailing a prospect.

So how can we write cold emails that will make the recipient open the mail and read and respond to the mail?

Cold emailing is a science. Structure, consistency, accuracy, language, timing, everything has their individual impact while shaping the efficiency of the mail. Read on to break down the science of cold emailing and how you can make the most of it.

Table of Contents

Cold Emailing Explained

To understand cold emails, firstly, imagine how you develop a relationship with your prospects offline. Obviously, you start off making conversation with them by going to an industry conference or a trade.

Instead of bragging about your company in the first place, you set the ball rolling with a usual conversation. Your goal is to learn more about their business to build an accord with them.

In outbound sales, things follow the same route. The recipients of your cold emails do not have any association with your brand. Maybe they’ve never even heard about your brand before.

A cold email is a gratuitous email you send to your cold prospects.

The objective behind sending is to turn the cold prospects into your warm leads through signing them up for a free trial, scheduling a demo or meeting, giving access to free tools, videos, and PDFs of your service.

Why is Cold Emailing So Crucial in the B2B Market?

It’s The Least Intrusive Method

Cold Email does not barge into the hectic schedule of your prospect like cold calls. Instead, it remains in the inbox for your prospects to read it according to their convenience.

empty gmail inbox
Image from Pexels by Solen Feyissa

This makes cold emailing the least intrusive method to approach a prospect out of nowhere.

Furthermore, there is no fear of rejection when you are cold emailing. Because there is no confrontation of any kind. Therefore, it makes the method less intimidating and intrusive.

It Can Be A Personalized Method

Do you know about the Cocktail Party Effect? Even if you are in a party surrounded by a raging crowd, you will most likely notice that if anyone calls your name from a distance. Because that's your name.

B2B marketers have been using this method for years to catch their attention. Therefore, the sales team must develop more robust and more competent techniques for personalizing the cold email.

Hence, researching your prospect is essential to personalize an email. You will only be able to cater to the email by tailoring their needs.

Personalization of cold email is a tried and tested trick of increasing the chances to get a response from your prospects.

Most importantly, emails generate leads 40 times faster than Facebook or Twitter.

How to Write Efficient Cold Emails?

The success rate for cold Email entirely depends on how you are executing it. Since it is a popular way, you have to be creative to stand out in the plethora of emails.

Timing is Everything

There is a timing for everything. Even for cold emailing, you should be careful about the time. Never make the mistake of sending emails during weekends. Your emails will most likely remain unopened.

The best day to cold email prospects is Monday. Use the four weekdays to cold Email your prospects and skip. However, we recommend you experiment with timing and see which one works best for you.

hourglass on newspaper
Image from Pixabay by Nile

The best time to cold Email is early mornings (between 6 and 7 a.m.) and evenings (around 8 p.m.). Usually, reply rates are 45% during these times.

Setting the Tone is Important. According to Psychology Today, the emotional tone you set in your Email remains imprinted in people's minds more than the content per se. While in a conversation, two persons share the same physical and psychological climate, which is not available in email exchanges.

Therefore, setting the tone for the Email is very crucial. Phrases, punctuation, sentence length, syntax, emojis, opening, and closing can help you set the tone of your Email.

A Catchy Subject is Like a Bait

The open rate of the Email mostly depends on the "from" line and subject line. These are the first thing a recipient notices after they get an email.

A precise, clear subject line can do much better than the longer and the detailed one.

Fast Company conducted an interesting study in this regard. They sent two identical emails to the same number of executives with different subject lines. The Email with a longer subject line received a low open and response rate than the Email with a precise subject line.

The subject line should include CTA and a clear message about what the email bears. While mailing 100 prospects at the same time, the subject line can be vague. However, while you narrow down your audience, be more concise and straightforward.

It is essential to have a personal touch in the subject line. That does not mean we are telling you to add the recipient's name. Rather than this old trick, you should consider adding the recipient's city name.

Some general rules of thumb for writing a subject line are:

Along with subject lines, first lines are essential to increase the click-through rate of your emails.

The Body of Your Email has to be Precise.

A study shows that while reading, people spend 80 percent of their time at the top of the page and the attention span reduces as they go down the page.

Try to describe your email briefly. The study mentioned above also shows that people usually skip lengthy introductions. Instead of long introductions, make them catchy and powerful.

Experian says more than 70% of emails are opened on phones or tablets. Therefore, long emails are not going to drive engagements.

Inserting Call-to-Action is essential.

A CTA helps you to make the recipients do what you want them to do. It can be about scheduling a Zoom meeting, asking for feedback, replying to the mail, and so on.

The CTA should bear the purpose of your Email. Moreover, the CTA should not be lengthy. Sum up within a straight and precise line.

Being decisive can reduce ambiguity. Instead of asking for their convenient time, consider proposing a time by yourself. For example, "Will you be available for 30 mins at 4 o'clock this Thursday?"

If you are not sure with whom you need to connect, request a connection from your recipient. For example, "Will you kindly recommend me to a person with whom I can speak regarding (your goal)?"

Presentation plays a Significant Role.

The appearance of your Email largely depends on how you are formatting. Using line breaks is essential. Because without line breaks, even a short email can look monotonous.

Inbox Communication Notification E-mail Mail Concept
Image by rawpixel.com

A Polished Signature can Make you Trustworthy.

The common mistake most marketers make is by ignoring the signature. The addressee knows about us and our whereabouts from our signature. Therefore, it is an unavoidable portion of our mail.

A well-built signature makes the email body precise, and the message becomes more digestible and personalized.

A signature should bear the answer to the following questions:

The answer to the first question is some factual details such as your name, company's name, designation, address, social media link or email ID, and others.

You can answer the second question by adding a tagline of your achievement. Your CTA is the answer to the third question.

Cold Emailing Mistakes To Avoid

Frequently Asked Questions

What is the ideal length of a cold email?

The perfect word count for a cold email should be no more than 200 words. That's all you need to spark interest and pitch your offers.

The common mistake people make while cold emailing is lengthy emails. This appears as a nuisance to the recipient, and they decide to mark the mail as spam.

Is it Illegal to Send Cold Emails?

If cold emails were illegal, so many successful companies couldn't have entered into the business in the first place. Therefore, they are not unlawful. In fact, in the USA, spam mails are not even illegal. If you follow the CAN-SPAM Act, you will not face any kind of penalty.

Are Follow-Ups Important in Cold Emails?

A perfectly written cold email might also miss its targets sometimes. That's not because of how it is written or when it is scheduled. Instead, it is due to the busy schedule of the recipient that might make them forget about your Email.

That's where follow-up emails enter the picture.

How many times should I follow up with my prospects?

One follow-up email is an absolute necessity. However, the recommended number is 2-3 times. Instead of portraying yourself as awaiting a response, consider adding value to your follow-up emails.

Can I automate my Cold emails and Follow up emails?

Sending personalized emails to so many prospects daily is tedious. Fortunately, OutReachBin is here to help you. Along with personalizing your mail, it schedules your follow-up emails according to your preference as well.

Schedule a free demo today and stop worrying about your cold email campaign.

What Are the Differences Between Cold Email and Spam Email?

Unlike cold emails, spam emails follow a "Spray and Pray" approach. Whereas cold emails are highly customized, spam mails are absolutely irrelevant to the receiver.

Moreover, cold emails follow a straightforward route, whereas spam emails provide misleading content. Most importantly, cold emails have an opt-out option, and spam emails don't.

Final Word

Precise and highly customized Email pave the way for sales outreach. A cold email campaign is a terrific way to start your business relationship and generate hot leads. A chain of automated follow-ups will help you to generate leads in no time.

Want to start cold emailing efficiently? Get started with OutReachBin today!

Email Deliverability Explained: Why It Matters [+Best Practices]

Wondering why none of your email marketing strategies are working for your business? Chances are that the problem is not the strategy - it lies in the email deliverability practices.

email illustration
Image From Pixabay by Muhammad RibKhan

The success of your email marketing strategy heavily relies upon your email deliverability rate.

Therefore, you need to know the ins and outs of email deliverability before crafting email campaigns. Don't worry. Our article explains the essential aspects of email deliverability, along with the answers to your questions related to it.

Table of Contents

The Difference Between Email Delivery and Email Deliverability

A screenshot of a Gmail users inbox
Image from Pixabay by Gabrielle CC

A common mistake made by marketers is to get confused between email delivery rate and email deliverability. But these terms are not interchangeable.

Let's start by demystifying these two concepts.

Email Delivery

Email delivery implies the number of emails landed in your subscribers' inbox. If the sent mails did not bounce, then they are counted as delivered.

The delivery rate is measured by dividing the number of delivered emails by the number of sent emails.

The receiving server's error message informs email service providers (ESPs) on why a message was refused (bounced). It lets you know the number of accepted and bounced emails.

Email Deliverability

Email deliverability is when an email successfully arrives in a subscriber's inbox. The ideal email deliverability rate is 95%.

The deliverability of emails depends on your domain's configuration, reputation, and authentication. So the burden of a lower deliverability rate falls on your shoulders.

Even if your email delivery rate looks healthy, it is still possible that your emails do not get into the recipient's inbox.

Your emails may have reached mailbox providers, but they decide to place them in spam folders. This is why you might struggle with email deliverability even with a stellar delivery rate.

Audience engagement impacts your reputation, which is a driving factor of email deliverability.

The ideal way to get insight into your email marketing engagement is to monitor key metrics. This includes the number of bounced emails, email click-through rates, open email rates, and spam complaints.

Why Email Deliverability Matters?

Before diving deeper into email deliverability, every marketer must know the significance of email deliverability.

The base of email marketing is email deliverability. Although marketers pay Email Service Providers or ESPs to send emails on their behalf, their email list and the campaigns will determine the deliverability of those emails.

According to Constant Contact, you get $42 for spending $1 behind email marketing. Therefore, strategic implementation of emails can result in a paying-off marketing channel.

Crafting a perfect email is not a cakewalk. It requires time and effort. Maintaining the ideal text-to-image ratio, personalizing contents, striking fonts, picking the perfect sending time and frequency can make the efforts worthwhile.

However, low open and click-through rates will result in the fruitlessness of these efforts. The email campaigns should be managed in an optimized way of inbox placements and open rates.

Marketers should make sure their emails reach the target audience. This will require stellar deliverability and an efficient subscriber list.

The digital marketing world is highly competitive. Businesses are indulged in a competition of being accepted by Gmail and then want to hop onto the inbox.

5 million paying businesses use Gmail according to Google’s own data. Monthly active users among them stand at 1.5 million. The machine-learning algorithm of Gmail blocks around 10 million spam emails each minute.

gmail app icon on a phone
Image from Pixabay by Magica

With so many users and spam emails sent every day, it is crucial to protect the inbox.

A marketer must earn their spot in the inbox as email traffic grows and inbox providers adopt more severe filtering systems to protect their users. The savvy marketer knows they must provide relevant and compelling content to a targeted audience and create deep ties with their subscribers to succeed.

Email Deliverability Dos and Don'ts

Here is a list of email deliverability do's and don't that you can check to see how to improve your email deliverability practices.

Email Deliverability Do's

Email Deliverability Don'ts

gavel
Photo by Sora Shimazaki from Pexels

Are my Emails Landing in Spam?

Unfortunately, some email platforms do not allow you to check if your emails are landing in a spam folder. However, a little bit of creativity and analysis can get you covered.

If you are using an email marketing automation tool like OutReachBin, you can analyze your emails' open rates and click-through rates. From there, if you find a synchronized drop in those rates for a particular ISP, it implies that your emails are going to spam.

Another way is to use a seed list. A seed list is a compilation of monitored emails. You can see how ISPs from a seed list are treating your emails. Consider incorporating seed lists into your email marketing campaign to monitor the inbox placement of your emails.

However, never warm up an IP through a seed list. Because the accounts of seed lists do not portray any engagement, it can hurt a new IP's reputation. This in turn results in poor deliverability.

What Affects Email Deliverability?

Several things can affect the deliverability of your emails. Proper IP allocation, unsubscribe rate, IP reputation, spam complaints can get into email deliverability.

The users of shared servers do not get a dedicated IP address. Moreover, if other people are misusing the server, it also affects your domain reputation.

What Are Some Best Practices of Email Segmentation?

When you categorize your mailing list based on behavioral data in different groups, they are called segments. It lets you cater to the interest of your recipients and send them relevant emails.

Let's go through an efficient segmentation approach that can lead you to maximum deliverability and inbox placement.

Segment #1: No Consent

Email addresses of audiences who have not agreed to receive your emails should be placed here. Any entry of this segment should not receive any email irrespective of circumstances.

Segment #2: New

Email addresses that have been added within a month should be placed in this segment. You can send these recipients 1-3 emails per week. The entries of these segments are usually active.

Segment #3: Passive

Email addresses of your list who are 1 to 3 months old and have never shown any activity such as opened or clicked your emails should be placed here.

As they are relatively new, you can still turn them into an engaging client base. However, more than one email per week will push them away.

Segment #4: Engaging

Accounts who are one month old and showed activity within 90 days should be placed here. They should receive the highest amount of emails. However, your highest should not be too much that might appear annoying to them.

Your email list should have more than 40% active accounts.

Segment #5: Slipping

Email addresses that are one month old and have not interacted or showed any activity within the last three months but had previous activity should be placed here.

Probably irrelevant emails are the reason why they are brushing you off. You should send these segments 1-2 emails per week. Consider sending personalized emails along with containing relevant and informative content.

Segment #6: Slipped

Accounts who have lost interest in your emails should be placed here. Moreover, these segments can contain spam trap emails as well.

Sending them emails is not a good idea, since ISPs consider the recipient's engagement with your emails. Inactivity of six months will land your mails into the spam folder, which is not a good thing for your email deliverability.

Hence, this segment should not receive any email. However, if you do not want to consider purging them from your list, you can arrange a win-back campaign to re-engage them.

Segment #7: Inactive

This includes the accounts that have been there for more than three months and never showed any activity. The entries of this segment should not receive any emails. Instead, purging them from your mailing list will boost your CTRs and open rates.

Frequently Asked Questions

What is Hard Bounce?

Your email gets a hard bounce when you try to send mail to an invalid or non-existing address. The more hard bounces you get, the more your ISP signals that your email list is not solid.

What is Soft Bounce?

A soft bounce usually occurs when you send emails to a person whose inbox is already filled. However, ESPs these days provide larger inbox capacities; hence, it is a rare case scenario.

Another reason for a soft bounce to occur is a sudden increase in email volume. ISPs prefer consistency. Hence sudden change can result in soft bounces.

What is a Spam Trap?

Spam traps can be abandoned email addresses reclaimed by ISP or created solely as spam traps. In other words, they are unmanned email addresses that ISPs own. Spam traps affect sender reputation.

What is IP Reputation?

Emails are sent from computers or servers with unique addresses known as IP addresses. IP addresses allow ISPs to track the sender quickly.

IP reputation depends on the IP address from which the email originated. It does not have anything to do with the brand. Mail senders often use a dedicated IP address or a shared IP pool.

What is a Domain Reputation?

Your emails land into your recipient's inbox via domain reputation. It is all about the brand that's sending the email.

A change in your IP address or ESP will not affect your domain reputation. You can increase your domain reputation by segmenting your mailing list.

How Will I Know if My Emails are being Opened?

Automation software like OutReachBin allows you to know the open rates and click-through rates. Additionally, the software tracks your email flows, replies, follow-ups, and more. Schedule a demo with OutReachBin today!

How Can I Improve my Email Deliverability?

You can start by following healthy email marketing practices and maintaining an efficient email list. You also need to warm up your emails, adapt your email frequency policies, avoid spam traps to improve your email deliverability.

If you’re looking for a reliable solution, you can optimize your email deliverability with InboxWarm by OutReachBin. InboxWarm helps you to increase your sender reputation and keeps your email deliverability high.

Get started with OutReachBin today and optimize email deliverability in no time!

The Art of Writing a Flawless Cold Email to Land a Job

You have applied for a handful of jobs, got no calls, had a few phone interviews that went nowhere, and even came close to landing a position in today's challenging market but missed it. This is where cold email can give you an edge over your competition.

typing email
Image from Pexels by Burst

But cold emailing isn’t as straightforward as it seems. It requires patience, an eye for detail, and research!

The idea of a cold email is to build a relationship with a professional by mailing them and eventually seek a job or internship opportunity.

This article focuses on the process of crafting an ideal cold email that can help you land your desired internships or job interviews.

Why Should You Send Cold Emails?

Recently, cold emails have been one of the most popular ways to nail jobs and internship opportunities.

Here’s why you should start cold emailing:

How Can You Find Your Leads For Cold Emailing?

Cold emailing success hinges on the capacity to find numerous outstanding leads. Lead implies to the professional you wish to talk to about the job or internship opportunity.

LinkedIn can be really helpful to find good leads. Its advanced features allow you to research recruiters and industry experts. LinkedIn Premium allows you to connect with industry professionals and grow your network.

Start Using Search Operators to Find Recruiters on LinkedIn

Using operators is crucial when it comes to searching on LinkedIn. Quotes are the most vital operator on LinkedIn.

Let's say you are searching for "Project Manager" professionals on LinkedIn. If you put it on the search box without adding the quotes, the search result will include profiles with these two words "project" and 'manager."

Using quotes makes a difference. When you use quotes, you see profiles that have this exact phrase.

Hence, make sure to add search operators like this for efficient results.

Use Relevant Filters

LinkedIn is such a powerful professional platform globally because it makes everything convenient for users. Filters are a smart feature to weed out people who previously worked in the same arena as yours but now have shifted to another arena.

If you are in your school year hunting for internship opportunities, you should look for professionals who are closest to your place.

Alumni of your university are one of the most potential targets to cold email. Search for alumni from your university or student organization of your university.

By adding industry on the search result, you will have the search results that only belong or previously belonged to your industry.

After tailoring the search results, select people who can help you to achieve your goal. While selecting, it’s a good practice to make sure that your chosen professionals have the decision-making authority to hire you.

Make Use of Email Verification Tools

At times, professionals might choose to hide their emails from others. In such cases, you might need to guess their email. It might seem a bit tricky. But it doesn’t have to be.

Most of the email addresses of professionals follow a typical pattern. Some examples are listed below-

Use an email verification tool like VerifyBee to verify the email address. Make a list of the addresses you guessed and upload them to start the verification process.

However, these methods do not ensure that you will catch the lead's email address every time. You can consider sending InMail via LinkedIn.

Do not get too hooked on one lead. If one is not working, move on to the next one.

How To Write the Perfect Cold Email

Identify the Right Person

How do you find a leader who has the power to influence the hiring process? The answer is simple—the company's website. You will often notice a "Meet Our Team," "Who We Are," "Our Leaders," "About Us" section on company websites.

LinkedIn is another ideal platform to identify recruiters. You can find all the employees of any company on LinkedIn by filtering out.

Put Catchy First Line and Subject Line

The first line of an email is perhaps the most crucial and difficult portion. A powerful first line will let you have your dream job or internship opportunity. Hence, emphasize your first line.

Tools like OutReachBin can help you to personalize the first lines of your email without sounding too forced or robotic.

Moreover, the subject line should be compelling and persuasive enough to make the recipient open the mail. Spend time behind your subject line, and you’ll see results.

Address Appropriately

Addressing the person appropriately is vital in this regard. For a professional of a start-up, a first name would be great. However, for professionals from traditional firms, you should consider using formal salutation and the last name.

If you are applying for a traditional office, e.g. legal firms, consider using a salutation even if it is comparatively a new firm.

Make sure that you check their name spelling multiple times. It is highly unprofessional to make a spelling error of the lead's name. Besides, it implies a lack of attention.

Connect Interests

Connecting your interest to theirs can increase the chance of success in cold emailing. While researching on LinkedIn, search for the common ground between you two.

For example, maybe both of you went to the same university, perhaps you two were members of the same student organization, or perhaps both of you follow a non-profit organization on LinkedIn.

Implement that common ground on your cold email to grab their attention. This makes the email more communicable.

Customize

Customize your mail according to your recipient. Mention a specific detail of their career path. Besides, ask yourself if you can send the same email to another professional. If the answer is yes, then you should consider rewriting it.

Customized emails help to establish a strong personal connection that drives communication. Hence, make sure the email you are sending is customized.

Be Straightforward

After making a connection, directly get to the point of emailing them. If there's a job vacancy in his company and you are applying for that role, then address the position.

On the other hand, if you are searching for a general work shot, mention your skills and discuss how they might be helpful for the company.

Finish the email within 250 words. Keep short sentences. Break it down into short paragraphs to enhance the readability.

Be Specific

Why do you want an opportunity in that particular company? What are you searching for an internship, job opportunity, or consultant position? Are you applying for a part-time or full-time role? Do you have any previous work experience? What is your skill set?

Being vague about key details about yourself is worse than missing out on them.

Insert Call-to-Action

Rather than asking them for their convenient time, consider adding your convenient time. For example, you can add, "Do you have this week for a call? I am available Tuesday after 4 PM, Saturday before 3 PM, and Friday between 4-6 PM.”

Remember that cold emailing is kind of an aggressive way to grab attention. Hence, be humble and respective. Otherwise, you might appear as forceful.

Make Communication Easy

There is no point in cold emailing if the reader cannot contact you. Therefore, make sure to add a phone number, email ID, and LinkedIn profile URL in the email.

Have a Strong and Complete LinkedIn Profile

Having a strong LinkedIn page is essential when you are seeking a job role. The way you research about the professionals, they will also research about you.

Make sure that the profile picture is a clear and professional one. Include a headline with the keywords of the job title of your niche. Update your work experience. Highlight your accomplishment and give a brief description of each job title.

Attach Your Resume

When you are attaching your resume or CV, make sure that you are attaching the PDF version. The formats of Word documents change depending on the device. Moreover, it shows unprofessionalism.

You can hire a resume writer. Or consider taking help from a college career counselor. Review your resume again and again.

Proofread, Proofread, and Proofread

Proofreading is essential when it comes to emailing professionals. Make sure there are no spelling mistakes, overused words, or grammar errors.

Along with checking by yourself, allow any peer or friend to review. Your resume and email presents you as a strong person for that role; therefore, make sure the email and the resume are flawless.

Follow Up

Follow-up emails are necessary. It is improbable that people will reply to your first email. The professionals are busy. Chances are they have opened your email but somehow forgot to respond to you.

Before giving up on a lead, it is recommended to send 2-3 follow-up emails.

Keep Track of Your Cold Emails

After coming up with leads to cold email, organize their information. If you want to acquire an internship or grow your network, you need to plan. Assemble an Excel spreadsheet with all of the people you wish to email and track your progress.

The spreadsheet should include fields of the industry, company name, job roles, first and last names of your leads, email ID, and three separate fields that will have color codes.

For example, one color is yellow after sending out the mail, another color such as green after they reply—another color such as red for not responding after multiple follow-ups.

Don’t Get Disheartened Easily

The magic of cold emailing is that failure does not count. Getting replies from every professional is not possible, neither is it practical. Hence, if your emails are left ignored, do not get disheartened.

Instead, take the necessary steps to improve your cold emails. It is also essential that you have the required skill set for the position you are applying for.

A flawless cold email will not help you if you do not have the skills. Hence, focus on improving your skills as well.

With the help of the right skills and a power pact cold email, you are sure to put your mark in today's competitive market.

Frequently Asked Questions

Is There a Good Timing for Sending Cold Emails?

Well-timed cold emails increase the rate of getting replies significantly. Never send emails during weekends. There is a high chance that professionals will ignore your emails. According to studies, the best time to send mails is early mornings and evenings.

How Many Times Should I Send a Follow-up mail?

The recommended follow-up mail number is three. Consider having a gap of three business days between each follow-up mail. Before sending the LinkedIn URL, make sure the profile is up-to-date and reflects your expertise in your niche. Keep your follow-ups brief. Avoid cliches.

Can Automate Cold Emailing?

Yes. But you’ll need a tool like OutReachBin. It can help you automate & track your email flows, follow-ups, replies, opens, clicks, and the success of your campaigns easily. You can even control how many total emails go out per follow-up step each day.

Sign up on OutReachBin today and start building better relationships with cold emails!

The Ultimate Guide to Email Marketing: All You Need To Know

Email marketing isn’t dead (yet). But like any other marketing channel, its use has evolved over the years.

email symbol
Image from Unsplash by @onlineprinters

After Gary Thuerk sent the first marketing email in 1978, it has become one of the most popular marketing channels all over the world. Gary was representing his company Digital Equipment Corp to 400 recipients, which resulted in $13 million in sales.

Relevant, authentic, and valuable information will lead your customers to take action. Because email marketing is not only revolving around your company's target revenue. It's revolving around your customer's goals as well.

Therefore, when they feel heard, they will be eagerly waiting to hear from you as well.

But how does email marketing work to hit your revenue goal?

In this article, you’ll learn about email marketing - how to get started and make the most of your email marketing efforts.

How Email Marketing Works?

Email marketing involves using email as a medium for sending promotional and transactional messages to your prospects and customers.

Relevant emails help the audience to attain their goals. Personalized engagements drive connections between you and the audience. The contents of emails are an authentic way to promote your service and products.

Email marketing also works to generate leads. Since every subscriber shares their personal information, it is easier for you to categorize your lead list. You can also use it to drive traffic to your website or blog.

Why Email Marketing Still Works?

“Email marketing is dead” - you might have come across this phrase over and over again recently. But here are a few boring statistics to show you why email marketing is alive and thriving:

Most importantly, email marketing lets you have complete control over interacting with your audience without any external entity.

With every Google algorithm update, you’re likely to have to deal with unpredictable scenarios that can cause your conversion rates to take a hit.

For example, your website's SERP rankings might fall, or you might start getting fewer organic clients due to a sudden algorithm change in some social media platforms.

Fortunately, email marketers don’t have to deal with unpredictable changes in algorithms and can craft long-term strategies.

How to Get Started with Email Marketing?

The possibilities email marketing provides are endless. However, the process can be intimidating to some.

To make it easier for you to grasp the email marketing process, let's break it down to simple, easy-to-follow steps.

Step #1: Craft A Strategy

An average person receives 121 emails daily. Hence, your email has to stand out so that it does not remain unopened. Crafting an efficient email strategy will pave your way to send emails that do not end up in a spam folder.

Step #2: Identify Your Audience

Sending relevant emails to your customers is a basic rule that can help you get quality leads. The only way to understand the needs of your customers is by analyzing their needs. It will let you figure out and tailor the campaign according to your customer's requirements.

Step #3: Set Up a Goal

To establish a goal, you need to understand the context. Assess the average reach and engagement statistics of your industry. It will help you to set a benchmark for your targets.

set goals

Moreover, finding out the worth of each lead is also necessary to establish your marketing goal. Tracking the past conversion rates is also crucial to help you set achievable targets.

Step #4: Get Subscribers

You need subscribers to proceed with your email marketing efforts. When prospects become your subscriber, you have their consent to send emails. You can try various hacks to convert your prospects to your leads. However, a long lead list requires time, effort, and patience.

Step #5: Segment Email Campaigns

Should you send your subscribers a blog post? Would a weekly newsletter be too much for them? What about product announcements? Or should you inform them about your internal updates?

These confusions are overwhelming. To get rid of this, first, learn about the types of marketing emails. Analyze your audience's behavior and choose those that suit their needs.

Setting up different lists of different types of email will entitle the customer to choose those that are relevant to them.

Step #6: Schedule Your Emails

Scheduling your emails properly is crucial. Too many emails or emails at short intervals might bother your audience. On the other hand, you will lose your position in the market if you are not regular with your email marketing activities.

Therefore scheduling your marketing emails and maintaining consistency is essential to gain trust among your audiences.

You can use an email automation tool like OutReachBin to launch your customized campaign. It allows you to use custom variables to personalize your email body and get better results.

Tips to Optimize Your Email Marketing Strategy in 2021

Utilize Lead Magnets to attract prospects

Lead magnets are contents that you send with your marketing mail to attract prospects. These come free with an exchange of email IDs.

However, people have become smarter with time, and hence making them give away their email addresses is tough.

A few actionable lead magnets are:

Build Opt-in forms to collect information

Your opt-in form is how you collect prospect information. It's the link between your potential leads and the incredible asset you built for them.

Branded forms draw attention and encourage users to sign up. Moreover, the information you provide on the form should be trustworthy. You can also keep a double confirmation option to ensure the quality of your leads.

Before you go live, check that the form is working correctly, the Thank you page is active, and your offer has been delivered.

Segment your Emails to target better

By segmentation, you divide your email list into categories related to your target audience's traits, interests, and preferences. After all, generic email blasts are not the best way to treat your human subscribers.

Segmentations lessen the risk of sending irrelevant content to people and losing subscribers.

The initial stage is generating lead magnets and opt-in forms for every section of the buyer's journey. It lets you separate your contacts into separate lists.

You can segment your lists using the following parameters:

Segmentation makes way for a better-targeted approach to connecting with your prospects, making your email marketing efforts more efficient.

Personalize your emails to be more relevant

With all the options you have at your disposal, sending generic emails to your leads is inexcusable. When you categorize your audience, it is much easier for you to send emails with a personal touch.

Although you are sending emails to 100+ people at a time, your leads do not need to know that. With all the unique data and email marketing software, you are all set to customize your email marketing.

A few ways to personalize your email marketing are:

Use Cold Email Templates to save time

We have talked about how personalized emails are mandatory to grab the attention of your leads. Well, cold emails are efficient as well.

Cold email sends an email to any prospective lead or client with whom you never had any connection. It is a one-to-one communication attempt to build a relationship with the person. You can check out our Cold Email Templates that will help you to produce better quality leads.

Pick The Right Email Marketing Service

To polish your email marketing efforts, a good email marketing service is a must-have if you don’t want to manually send and track hundreds (or thousands) of emails.

You can opt for a tool like OutReachBin that can offer you a range of email automation features including:

The best part? Pricing starts at only $29 a month! Get started with OutReachBin today and streamline your email marketing efforts.

Frequently Asked Questions

How To Create Lead Magnets That Work?

Your lead magnets must be effective as well as appropriate. Consider providing actionable and solution-oriented offers. Practical problem solving can help your leads to achieve their goals.

Nothing is more frustrating than signing up for a great deal only to be disappointed with the actual content. If your offer does not fit with the value, you’ll risk eroding trust and you might also face negative word of mouth.

Detect which stage of the buyer's journey each new lead is in. Customize your list from the start by offering opt-in offers for every phase of the buyer's journey. The content a prospect consumes might reveal a lot about their mentality.

The lead magnets you offer need to be in digital format. Irrespective of the type of content you are providing, make sure it is easily accessible.

The ultimate goal is to lead the subscribers towards a paid offer. The free content you provide should demonstrate your company's value to lead them to conversion.

How to Build Your Email List?

Building your email list is essential to target audiences and lead them to convert. Irrespective of your company's net worth, efficient email lists contribute to the brand's marketing activity.

Therefore, an efficient email list is a crucial thing to drive engagement and boost sales. Some actionable steps to build an efficient email marketing list are outlined below.

You can also opt for a service like OneMoreLead, which offers a database of over 40 Million verified B2B prospects, saving you the time required to build a quality list.

Final Thoughts

While email marketing is still thriving, it has evolved a lot in recent years. With so many issues involved, email marketing can even be daunting at times.

But thanks to OutReachBin, email marketing doesn’t have to be intimidating.

With an easy-to-use user interface and features like email warm-ups and cold email campaigns, OutReachBin can help you increase your sender reputation.

Get started with OutReachBin today and get your email campaigns up and running!