13 Real Estate Cold Email Templates to Use in 2022

A real estate business requires a lot of time and effort. It is hard to find time to respond to emails and manage marketing activities simultaneously when you are busy visiting properties, meeting with clients, handling paperwork, working with lenders, and replying to texts from clients. Apart from this, sending out a personalized cold email to a list of leads makes the process a bit time-consuming.

In order to handle your real estate business while handling emails, we have crafted some great cold email templates that you can use to invite new clients, ask for referrals, and much more.

Read on to learn about the 13 best cold email templates every real estate agent should know!

20 Real Estate Cold Email Templates to Use in 2022
Image From Unsplash by Maria Ziegler

Table of Contents

What is a Cold Email?

A cold email is sent to a potential client without having previously interacted with them. Cold email campaigns work similarly to cold calls, but they can be automated and scaled more easily.

Why Should You Use Cold Email to Generate Real Estate Leads?

Prospective real estate agents have many reasons to consider sending cold emails to generate leads.

Why Should You Use Cold Email to Generate Real Estate Leads?

Advantages of sending cold emails:

The Best Cold Email Templates For Real Estate Agents

1. Contact Form Submission

Hi #Name#,

Thanks for getting in touch and filling out the form on our website.

We reviewed your details and I am glad to inform you that we have a number of properties matching your requirements.

#List of matching properties – with link to listings#

Having helped #Number of clients# families to find their dream home in the last year, I am very confident that together we will find your dream home very soon.

To get started, let me know if anything from the list above caught your eye and when you would like to schedule a showing – #Link to your calendar#.

I will be sharing a few more listings in the coming days. Let me know if there’s anything else I can help with.

Warm regards,


2. Open House or Showing Follow-Up Email

Nice to meet you at [street address]

Hello [Prospect],

It was a pleasure to meet you at [address] last weekend. During your visit, I hope you gained a good understanding of the house and its [benefits, e.g., great pool, spacious bedroom, nice view]. If you have any questions, please do not hesitate to contact me.

In the event you are interested in the neighbourhood, I have another property available nearby. This address has many of the same excellent attributes as [address], plus some surprises! Please let me know if you are interested in scheduling a private showing for this week.

Thanks again for stopping by!


[Your name]

3. Seller lead email

Subject: Most recent home comps for [market name]

Hi [first name],

Take a look in my latest [market name] market analysis report below for comps for properties that sold in the past two months before you list your [market name] home on the local market. These include information about the prices and lengths of time properties stayed on the market locally, as well as other useful local housing resources.

Are you considering purchasing a home? I'd be glad to speak with you if you can make time this week.


[Email signature]

4. Neighborhood Expertise Email

Hello [Prospect],

It was a pleasure to meet you last Sunday at [address]. Thank you so much for attending.

I am willing to show you a few other homes in this neighbourhood if you are interested. Purchasing and selling properties in [neighbourhood] can be challenging, but my expertise in the area is unparalleled.

I would appreciate the opportunity to better understand what you are looking for in a new home before diving into any serious negotiations. Additionally, I would like to describe my approach to the home buying process so that we can determine whether we are a good match. If you are interested in booking a time to meet, you may click the link below to set up an appointment on my calendar: [Link to Meeting tool]


[Your name]

5. Listing feedback email

Subject: How did everything go?

In order to make sure that you received the listing information I sent you, I just wanted to send you a quick email. However, if I have not received the information or it was sent incorrectly, I will send it again.

I would like to hear your opinion of the homes. Would you like to see any of the properties in person? Please give me a call and we can arrange a time for you to come by and see the houses, as well as other properties that come up for sale.

As I mentioned before, I will continue to send you information about locating a home, the home-buying process, and packing and moving as well. I look forward to representing you and helping you find a property that fulfils your needs!

Thank you,


6. Expired Listing Email (If Not Listing Agent)

Hello [Prospect],

Our records show that your listing for [address] expired a few months ago. We understand that you are feeling overwhelmed, frustrated, and impatient at the moment. Don't worry, we can assist you in this regard.

Real estate agents have a tendency to blame the price when homes do not sell. This is not true. These properties frequently lack adequate marketing. This is why I consider myself both a marketer and a real estate agent.

In an average of [number] days, we have sold [number] homes in [neighbourhood] for [per cent] more than what they were listed for. In order to accomplish this, I employ smart marketing and benefit from my experience servicing the [city] region for [number] years.

I have several ideas about how your property might be positioned more effectively, and I would appreciate any feedback you may have. You can schedule a time on my calendar here if you'd like to discuss how we can put your house back on the market.


[Your name]

7. New Listing Notification

Subject: Your property listing was successfully posted

Hi #First Name#,

You have created a property listing on our website. We thank you for your interest. We have saved your details and posted them on the following link:

#Link to the property listing#

As well as promoting it through our online channels and social media channels, we may be able to reach more people and prompt a customer to buy the property.

If you are interested in speaking with me regarding this matter, please let me know. You can also schedule a call with me - #Link to your calendar



8. Low-interest rate email

Subject: Take advantage of low-interest rates

Hi [First name],

As I was browsing through our database, I came across your name and thought it would be a good time to share with you our new low-interest rates for the month we begin [on or before] [effective date].

The low-interest rates could be the perfect time to renovate your property in this neighbourhood and take advantage of the historically low prices.

Please contact me at any time if you would like to arrange a meeting.

Please accept my sincere appreciation for your time.

[Email signature]

9. Non-Responsive Leads Email

Subject Line: Have you stopped looking for [insert result]?

Your information regarding [offer] was recently received by [First Name]. Numerous attempts have been made to contact you personally via telephone, email, and text message. Unless you acted deliberately, I think you signed up for the wrong offer since most people who get in touch with us end up taking advantage of our offer within 10 to 15 minutes of reaching out to us.

Once I have not heard from you within 48 hours, I will delete your contact information from my database and will not contact you again. In the event that you are no longer interested in our product, I do not wish to keep taking up your inbox space. Our email list is cleaned up regularly to ensure that we comply with the CAN-SPAM Act.

If Please respond to this email within 48 hours if you are still interested in our offer. If you are still interested and wish to take advantage of our offer, I will give you an additional 10% off the price. I will no longer be sending you emails and the offer will end two days from today.

Have a great day,


10. Testimonial Email

Hello [Prospect name],

Choosing a Realtor can be challenging, and it is important to find a professional who suits your needs. It is not uncommon for real estate agents (including myself) to throw around a lot of statistics about buying and selling homes, but the bottom line is that people are looking for a place to live, be healthy, and be happy.

I would like to share a case study of a recent client, [name of client], to illustrate how very human and personal this process can be.

[Insert client testimonial here]

For more information on how I can help you find a perfect match like with [client name], click this link to set up a meeting: [Insert link to Meetings tool]


[Your name]

11. Referral Request

Subject: Real Estate Referral Request

Hi [Name],

Congratulations on the sale of your home once again. In the midst of packing and organizing, I hope you will still have time for celebrations.

It is a pleasure to work with you and I look forward to working with you in the future! We are always looking to gain more clients like you. If you know of anyone looking for real estate advice, please feel free to contact us. The majority of our business is referred by clients, so we are glad to assist anyone who comes to mind.

Nevertheless, it has been an honour to work with you. It will be exciting to collaborate on the final stretch of the project as we get closer to possession.


[Your Name]

12. To say Thank You

Subject: Thank you!

Hello [Prospect],

You have now settled into your new home, and I hope it is starting to feel like home to you and your family members/pets.

I would like to thank you for selecting me as your realtor, and I am honoured to help you throughout the entire process of purchasing a home. I hope I have been able to simplify the process of buying a home for you by simplifying what can be a daunting task.

Please do not hesitate to contact me if you have any questions over the coming weeks or months. Over the next few weeks, you will likely receive a great deal of junk mail, including spam emails related to your loan. I will gladly assist you in sorting out these emails as well.



13. Reconnecting With Past Client Email

Subject Line: Nice to Reconnect With You

Hello! It has been a long time since we worked together on the sale of your home. Please accept my apology for not keeping in contact more frequently since you moved. I hope you and your family are doing well.

Having reconnected, is there anything I can do to assist? If you are interested, I would be happy to provide an appraisal for your home. I am glad to recommend some reputable contractors, landscapers or decorators if you are considering making any changes around your home.

Please share my contact information with anyone who may be considering buying or selling a home. References from previous clients are always appreciated.

I appreciate you taking the time to talk with me today. It was nice reconnecting with you. Look forward to hearing from you in the near future. Please feel free to contact me if you have any questions regarding real estate or homeownership.


Cold emails are not nearly as difficult or uninspiring as they appear. When used strategically and with the knowledge you have gained from this article, cold email can be one of your most cost-effective and efficient lead-generation methods. Find the right audience, understand how the junk box operates, and make small changes to stay out of the junk box.

An effective email marketing campaign combines mass appeals and tailored and personalized messages to target potential customers. After you have gathered a list of prospects, you can use the real estate email templates in this guide to contact your prospects.

Subscribe to OutReachBin for additional support now that you know how to send cold emails to increase real estate leads! OutReachBin's metrics provide insight into open rates, clickthrough rates, and reply rates. Ensure your emails do not end up in the spam folder by using InboxWarm.

Book a demo today and let OutReachbin help you.

How To End An Email? Email Closings Tips For 2022

Writing an effective email is a form of art. Emails must have a compelling introduction and message and a compelling conclusion. You will significantly impact your prospects if you end your email in a way that grabs their attention. Hence, it would be best to focus on how you conclude your email.

How To End An Email?

This blog aims to teach you the best way to end an email and what to include in an email closing.

Table of Contents

Why Are Email Closings Important?

The closing is the last thing your audience sees after they've finished reading your email message, and it may determine how quickly they reply.

Let's think it practically - Suppose you meet a new business contact at a conference or event in your industry. It is unlikely that you would turn and walk away after your conversation is concluded. That would be impolite, leave a negative impression, and hinder future conversations. As an alternative, you might say:

“Thank you so much for taking the time to meet with me! It would be my pleasure if you took one of my cards. Looking forward to hearing back from you as soon as possible!”

Similarly, the closing of your email should be thought of as the end of a conversation. The more friendly, polite, and professional language you use with a clear call to action in your message, the more likely you will get a positive response from the recipient.

Tips for Creating a Professional Email Ending

During the composition of your email closings, keep the following points in mind:

How To End A Cold Email?

Following are some tactics for ending an email correctly:

A Closing is Always Necessary

A good rule of thumb is to sign off at the end of each conversation, even if you do not intend to follow up. Closings can serve as a perfect call to action and strengthen your relationship with the correspondent.

Unless the email is part of a lengthy thread, you may choose to omit the formal closing. Otherwise, you should include some greetings even if a prompt reply is expected.

The recipient will be sure they got the entire message when you include a sign-off at the end of your email. This is especially important when speaking over an email, as email clients sometimes place parts of the message after those three dots, thereby preventing the message from being read correctly.

Have a Clear and Tempting CTA

An essential thing in an email ending is to have a clear call to action (CTA). Once the recipient has finished reading it, it instructs them what they should do next. Emails with a CTA in the ending are sent to get the prospect to take the action you require them to take. As a result, every sentence in the body of your email should be designed to lead the prospect closer to the call to action you are asking for.

call to action
Source: https://animoto.com

Some people may leave out CTAs because they don't want to seem too pushy. The prospect will be more likely to take advantage of the email if you let them know how they can get the most benefit from it.

CTA enriched emails increase click-through rates by 371% and sales by 1617%.

Providing prospects with too many options can overwhelm them, so give them a few concrete options. Here are some hypothetical CTAs to get you started:

  1. Are you ready to discuss pricing with me, or would you like me to contact your legal department?"
  2. We want to walk you through our Point of Sale application. Are you available on Wednesday at 3 p.m. or Thursday at noon?"

Avoid an Aggressive CTA

Cold emails should contain a call to action, but not all CTAs are equal. The campaign's overall objective will determine the CTA for your campaign. Your ultimate goal is to increase sales, but closing every email with a pitch and a link to "buy now" will not be successful. A stranger is very rarely the source of purchase.

For your first email, finding an alternative short-term objective would be better. The most popular way to close an email is to arrange a sales demo or phone call, but this may not be the most effective strategy.

Invest in Building Relationships

Prospects may consider you spammy if you write a sales-y closing line that is only designed to get them to download a trial or purchase an item.

So, how should a closing line be written to achieve success?

Use Your Email Signature Effectively

The first time you contact a lead, many people believe you should introduce yourself, while others think you should get straight to the point. A signature is an effective way of introducing yourself while saving valuable space for an attention-grabbing introduction.

Use Your Email Signature Effectively
Source: https://www.wisestamp.com/

It is not necessary to leave it at that. If you are writing an email signature, for example, you can include a link at the end to your latest blog post, any free tools your company offers, and your social media profiles. It is recommended that you use only one call-to-action per email. Your signature can also serve as a secondary call-to-action, encouraging recipients to learn more about your organization or download a free guide.

Keep Logos and Company Information to a Minimum

Your company's logo may be included in your email signature, but it should not seem too intrusive. Ideally, an email should be easy to read and understand. Keeping things subtle is the best way to go.

How To End An Email? Email Closings Tips For 2022

Ensure that the email does not contain too many details about your company, disclaimers, or policies which may distract the reader from the message you intend to convey.

Connect it to the Pitch

The majority of your prospects will scan your email instead of reading it. Connect the closing line to what you're telling them in your pitch if you want them to pay more attention.

Adding personalized videos to your email's end can help increase prospects' enthusiasm regarding your pitch content. The benefit is that if your video is well produced and adds tremendous value, it is a win-win situation that leads to more responses.

End With a Question

A question at the end of the email is an excellent way to close the message. A question causes the reader to consider the factors influencing their response. It is possible to gain further insight into your prospects through the answers to this question, and you can use this information to tailor your follow-up emails. An email that receives a response indicates that the prospect found it relevant.

You should only ask open-ended questions if you do not want to make the prospect feel uncomfortable.

Ask a question in your email to add value to your message. Don't experiment with closings until you are sure what you are doing. Use samples like:

Make Sure Each Email has a Unique Sign-off

Ensure you do not use the same generic sign-off in all your emails. Personalizing your email sign-off can save time while informing your recipient that your message has been sent. Although taking advantage of its unused potential is essential, it is crucial to strengthen your connection with your recipients by using it effectively.

Provide Your Details

You will need to provide detailed contact information if your signature lacks details or is sparse with information.

A few examples are:

Give a Compliment

Complements have the effect of enhancing your self-esteem, which is nothing new. Complimenting someone can help you develop a long-term relationship with them. Adding an addition to the end of your email will make the reader feel happy and make them more interested in buying your product or service. Be sure to sound genuine and avoid exaggerating. A fake compliment is likely to hurt the recipient most of the time.

Personalize the Last lines of the Email

You will reap the benefits of personalizing your emails, mainly when you include them in the closing paragraph. An increased response rate of 17% is achieved through advanced personalization in email campaigns.

Signing off with the prospect's name can be a great way to end an email. Their brains respond positively when they see their name, which triggers a chemical reaction. There is, therefore, a good chance of receiving a positive response. Personalized emails increase your chances of being remembered by the prospect for your conversation with them.


The closing of an email is just as crucial as the opening. The ending of your email will determine whether you will receive a positive or negative response. Thus, it is essential to conclude the email in a meaningful manner.

CTAs ensure that the recipient of your email responds to your email. You may also wish to close your email with an open-ended question so the reader will be forced to decide, thus leading to a response. An email signature that appears professional at the end of the email is also quite effective at grabbing the reader's attention.

Whether you are trying to gain more clients, appointments, or readers, you should use the best email closing line possible. If you still have trouble with email outreach, try Outreachbin and increase your email deliverability in no time!

What is Email Warmup? Top 9 Email Warmup Tools in 2022

The purpose of an email warmup is to acquaint you with your recipient(s). However, the questions remain: Is there a good schedule for warming up emails? Do you need to use an email warmup tool? Which email warmup tool is best out of all those available?

You must be nervous about all these questions, aren't you? No worries! We're here to answer all of your questions.

email warmup
Source: https://embounce.com/

Due to deliverability issues, many businesses cannot deliver their email campaigns on time. Several reports have claimed that most email messages do not reach recipients' inboxes. A new email address is blocked from usage as soon as it is used for campaign purposes. This happens because the email addresses haven't been sufficiently warmed up.

This article will discuss the basics of email warmup tools, why they are so important, and which tools are the best on the market.

Table of Contents


What is Email Warmup?

Warmup emails increase your email sending frequency gradually. A warmup process entails sending a limited number of emails from a newly created email account, slowly building up to a high number. Regularly sending and receiving messages is an indicator of a warmed-up address.

Deliverability is often an issue with cold email campaigns. New email accounts are blocked when they are used for cold email campaigns because they have not yet warmed up.

You can prevent your emails from landing in your recipients' spam folders by warming up your email account before sending a cold email campaign.

Why is Email Warmup Important?

Email warmup is essential to building a reputation and improving delivery rates. For example, when sending a large number of cold emails to a new contact, you need to make sure emails get delivered to the account's inbox.

A cold email campaign's primary goal is to reach the prospects' inboxes. After getting their inbox, building a stronger relationship is essential. You can maximize open rates and prevent spam filters by sending warm, personalized emails. Unfortunately, one of the reasons for the lack of effectiveness of your email outreach is spam. According to studies, 20% of emails never make it to people's inboxes. Consequently, they fail to achieve their intended goals.

You do not deserve to have your email classified as spam. If you have this issue, you need the recipient's email server to recognize your email address. Being courteous, professional, and helpful should make your customer feel appreciated. Therefore, it is essential to warm up your domain before engaging in any cold outreach.

What are Email Warmup Tools?

Email warmup tools are tools that enable you to:

email warmup tools
Source: https://slashdot.org/

A well-written email doesn't want to end up in the spam folder, mainly because spam emails are often not read. In addition, people ignore spam emails because they think they are unreliable. Utilizing an email warmup tool is an excellent way to avoid developing a bad sender reputation.

Apart from this, spammers only receive a single reply to every 12,500,000 emails they send. It is clear to see that this can impact the way you send emails out, especially if you're trying to attract leads.

Your sales team can take care of deliverability issues for their campaigns by utilizing warmup tools.

Why Do You Need A Email WarmUp Tool?

Warmup emails allow you to appear more credible to email service providers by making your email address appear more trustworthy. This helps maintain the reputation of your domain and your email address. The domain of the email address makes a big difference here. Your email will be less likely to end up in the spam folder if you warm up your domain.

Marketers have access to hundreds of email warmup tools. How can they choose one that is best suited to their business?

This article simplified the process for you. We've compiled 10 of the best email warmup tools to help you send successful cold emails that won't end up in the spam folder.

Top 9 Email Warmup Tools To Use in 2022


The deliverability of cold email campaigns is often an issue. For example, after Google launched its spam update at the beginning of 2019, most email messages are now flagged as spam and cannot be delivered to inboxes. To ensure your emails are delivered more effectively, you must warm up your new email account before sending them out.

Outreachbin - Email Warmup Tool
Source: https://outreachbin.com/

Utilizing OutreachBin's email warming up tool, you can gradually increase your number of emails sent. With the warmup tool, you can begin sending a few emails daily from a new email account and raise the number as needed. In addition, with email warmup, Google recognizes emails from your email account as highly engaging. Therefore, OutreachBin's email warm-up tool may be just what you need!

OutreachBin makes it easy to collaborate with a large sales team on multiple campaigns at once. The OutreachBin email campaign manager makes it easy for sales teams or lead generation groups to manage all emails in one place. In addition, the email warmup service makes email workflow easy, reduces team workload, and ensures subscribers are always noticed.

Warm-up Inbox

One of the best tools to warm up email is warm-up inbox. The ability to establish a sender's reputation more quickly is greatly enhanced by having more than 4500 inboxes. After you sign up for the warm-up inbox, you will have access to an extensive network to help you increase engagement every day.

A warm-up inbox allows you to send more than 1500 emails per month per mailbox. Gmail and Outlook 365 are some of the best email providers that use this. In addition, it is also compatible with other providers such as Yahoo Mail, custom inboxes, and Amazon SES.

Beginners should use this service for 45-90 days to warm up their inbox thoroughly. Users can access detailed reports for tracking the performance of their emails.

There is a monthly fee of $9. While this is costly for beginners, it is worth the investment.


Warmbox is a standalone email warming solution with a seamless UX and sophisticated user interface.

Warmbox - Email Warmup Tool
Source: https://www.warmbox.ai/

The tool comes with all the basic components of an effective warm-up tool: integration with the most popular email services, a large network of inboxes, and delivery reports which tell you where your emails are going. In addition, this software has the unique feature of allowing you to customize sending schedules through warmup recipes. You can increase the email volume gradually, set a randomized plan, or use custom rules to create your own.

Warmbox elevates your inbox reputation & improves email delivery rates. Your inbox will be filled with realistic emails every day, and they will automatically be moved from the spam folder. This email is then opened and bookmarked, and a part of it is replied to.

The price of Warmbox may be midrange, but it nonetheless remains a good choice if you want to keep your emails out of spam folders.

Pricing starts at $15/month for a single inbox, $69/month for three, and $139/month for six.


Mailwarm is a service that helps you warmup your emails before you send them to end up in the recipient's inbox. In this way, Mailwarm increases the reputation of IP addresses, thereby enhancing the credibility of domain names, email addresses, and IP addresses. In this way, your reputation among global senders is enhanced.

Mailwarm - Email Warmup Tool
Source: https://www.mailwarm.com/

Mailwarm balances your activity and makes sure that your emails reach their recipients. Emails from Mailwarm are delivered to +1000 Mailwarm accounts, and each of the emails is replied to. Interactions are sent daily based on the schedule you set up. Emails in Mailwarm are removed from the spam folder, opened, flagged as necessary, and replied to.

An email warmup service such as Mailwarm is efficient and easy to use. As you set the schedule for your inbox, Mailwarm's team configures tens of thousands of emails that will interact with your inbox. Mailwarm will try to send and reply to your emails on your behalf no matter how you connect your email account, warming up your account slowly.

Mailwarm can create an inbox rule to store all emails in a specific folder so you don't have to worry about them taking up space in your inbox. Although they are an effective email warming solution, their high price could deter some buyers.

Pricing for an inbox is $79 a month


Lemwarm is a tool by Lemlist used for warming up emails. The SaaS industry is the first to offer a warm-up email service. Using Lemwarm, you can set how many emails you want to send each day. The tool will respond to the emails based on the number of emails you set. When it sends emails and interacts with them, tags are automatically added, so you don't have to worry about them. Those who want to improve the email deliverability of their email account should check out this tool.

The tool has a monthly cost of $29 per inbox.


WarmUpMyEmail has partnered with Airborne to ensure your emails reach prospects sooner. Due to its remarkable features, many marketers select use tools. The system builds the reputation of the domain sender by manually interacting with email addresses daily. There are only three steps to setting it up. Second, the pricing is very affordable for small and medium-sized businesses alike. Third, it conducts valuable and high-quality email campaigns.

Integrating this tool with email campaigns ensures the delivery of emails reliably and provides a balanced approach to email marketing. Spam-filled emails are opened, marked as necessary, and replied to. Reports and statistics are provided for easy monitoring. Email activity reports are provided daily. In addition, ESPs can monitor spam patterns, spam scores, and have real-time discussions with real people, thus ensuring their authenticity.

The tool has a monthly cost of $29 per inbox.


A great way to warm up your cold email inbox is with WarmUpYourEmail, a service that helps users stay engaged with their accounts. The WarmUpYourEmail team supports new accounts, allowing them to grow and develop their reputation.

WarmUpYourEmail - Email Warmup Tool
Source: https://warmupyour.email/

WarmUpYourEmail engages your recipients and senders by opening, responding, and marking them necessary. In other words, it helps prevent an email from being placed in the spam folder.

WarmUpYourEmail is a very convenient way to warm up your email account. Unlike most email warming-up tools, it involves direct human interaction. An actual member of the tool's team will open and reply to the emails that come your way. In addition, they will mark those emails as critical to improving your reputation. WarmUpYourEmail allows you to send emails guaranteed to pass through any email filter.

WarmUpYourEmail charges per inbox and is a paid tool. There is a cost of $29 per inbox for the introductory plan.


GMass is a powerful tool for managing email campaigns quickly and efficiently. This software offers many unique features that allow it to stand out above all other tools. Moreover, GMass offers all these benefits at competitive rates. It is based on a conglomerate-based email warm-up.

Email Warmup by GMass
Source: https://www.gmass.co/

As part of its mission, GMass primarily focuses on Gmail services and making them worthy of Google workspaces. Every benefit that GMass provides is integrated with Gmail. The focus will be on delivering information and individualized service. GMass will also help you establish yourself as a good emailer quickly. The warm-up services will be available immediately when you register at GMass.

There are two pricing options. Plan one costs $12.95 per month, and plan two costs $19.94 each.

QuickMail Auto Warmer

QuickMail is one of the most potent platforms for warming up email services. The platform enables you to automate cold email campaigns. Access to the platform is free, allowing you to improve email delivery rates. That makes it the best warm-up tool alternative to any other paid tool. With QuickMail, you can quickly sign up for a new e-mail account and engage with it.

Once QuickMail Auto Warmer is linked to your account, you receive and send emails automatically from real people. As a result, whenever it sends a mail from your address, it will automatically open and reply.

QuickMail Auto Warmer - Email Warmup Tool
Source: https://quickmail.io/auto-warmer

QuickMail is a completely free tool designed especially for cold email marketing. Therefore, you can automatically increase your reputation using email without doing anything. As well as adding more inboxes for free, deliverability reports can also be analyzed.

There is no fee for using this tool.


Sending too many emails with a newly created account or making any mistakes will automatically mark your emails as spam. Hence, Email Warmup is essential to assessing your reputation and deliverability as a sender.

Managing a cold email marketing campaign effectively is a challenging task. The only way to make this task fast and effortless is to use a powerful and effective email warmup tool. Using email warmup tools like OutReachBin, you can move spam to your inbox and respond to your emails, which will help you to improve your reputation, stay high, and ensure that your emails always reach the inbox.

So, Why are you waiting so long? Get started with a cold email marketing campaign with OutreachBin to gain new clients and increase revenue today!

The Ultimate Guide To Improve Your Cold Email Outreach in 2022

A cold email outreach campaign can be a great way for your business to get more prospects. Cold emailing requires using the right words while being polite.

Tips and Tricks for Improving Cold Email Outreach in 2022

Cold email outreach is a powerful and effective way to drive your business forward. Smart Insights estimates that email marketing can help generate as much as 30x its initial investment. By taking this approach, you can increase brand awareness and establish connections with people who were unfamiliar with your business.

The process may seem a bit challenging at first. However, once you know all its benefits and best practices, you will feel more at ease. In this article, we'll discuss cold email outreach, its advantages for business, and a few tips you can use to increase response rates by using cold email outreach.


What is a Cold Email Outreach?

Cold emails are emails sent to a potential client who is not aware of your existence. An email you send to someone you have never met before by using a public email address is typically referred to as a cold email.

The difference between a cold call and a cold email is the one-on-one nature of the conversation. Cold emails are less intrusive and don't annoy prospects. Cold email marketing is used to promote products or services and create leads. The process involves communicating with potential clients and customers.

What are the Benefits of Cold Emailing?

The Ability To Reach Out To New Prospects

You cannot rely entirely on people with whom you already share a connection if you wish to reach a large audience of relevant people. Cold emailing offers you the chance to connect with people you have never spoken to before.

Regardless of whether your conversation doesn't result in a sale, you'll at the very least raise brand awareness. Worst case scenario, you mention your brand to someone who hasn't heard of it. In the best-case scenario, you obtain new customers.

Less Intrusive

A cold email may seem less intrusive than a phone call or a sales pitch. It takes no time from their day to receive an email unless they open it and read it. You can produce friendly, concise email outreach that takes little time to read if you follow cold email outreach best practices.

You may also consider including valuable information or advice to keep the reader engaged. Continue reading to learn different ways to build and send a successful cold email.

Presents a Comprehensive Approach

A cold email outreach strategy allows you to simultaneously reach out to many customers at once. There is a chance that you will not hear back from every person on the list, but sending out emails to a lot of people increases your chances of making a connection.

You can increase your brand's recognition among prospective clients by sending cold emails, regardless of the response rate.


In comparison to other marketing methods, cold email marketing is clearly a more cost-effective approach. All email marketers need to do is find software to help them track their campaigns. Businesses that can generate a high Return On Investment (ROI) at a low cost are successful.

Aside from postage and advertising fees, this method does not involve any other hefty costs. When used correctly, cold email marketing can maximize your results at a minimal cost.

More Targeted

An email marketing campaign is highly targeted toward those that meet certain criteria. Generally, email lists are compiled with precision and then segmented into categories in order to narrow down the target audience. Businesses need to ensure that the right messages are being sent to individuals through email content that is tailored to their needs. It is possible to do such a thing with today's advanced tools, and cold email marketing has proven to be effective.

13 Most Effective Strategies To Improve Your Cold Email Outreach

Determine the Purpose of Your Cold Email Outreach

The first step toward a successful cold email outreach campaign is identifying your purpose. Your focus may be to build business connections, generate leads, sell a product or service, or secure a guest post.

In addition to selling, cold email outreach is useful for many other purposes. By learning about the purpose of your cold email outreach, you will be able to write a targeted, effective email that will keep the recipient interested.

Know Your Prospects

If you want to write cold emails that get responses, you need to do a little research first. The objective is to learn more about other businesses and discover what your potential customers like and dislike. Create a personalized cold email for the prospect to increase the chances of grabbing their attention and securing the sale.


Google, Twitter, Facebook, and Linkedin are all good sources, as well as websites, blogs, and press releases. In this age of Internet access, you can get information on professionals and businesses at any time.

Friendliness is Key

Relax before you begin to write an email. Take it slow. Your writing does not have to be perfect or fancy. Getting across as more knowledgeable or professional does not require you to sound like a professor.

Excellent writing revolves around conciseness and clarity. The best cold email outreach is lively and conversational. Therefore, your goal is to be as true to yourself as possible: Try to be approachable. Develop a friendly relationship.

Be Concise

Prospects probably receive an overwhelming number of emails each day. Send short emails that take just a few minutes to read so you keep their attention and keep them engaged. Keep your emails concise by only including the most important or relevant information that your potential customers need to know.

Take the Customer's Needs into Account

The value that you provide to the customer with your product or service should be communicated through email. Consider the pain points of your customers and how your product or service will alleviate their problems. In this way, your business can explain how its product differs from competitors and why potential customers should choose you among them. The more you address the pain points of prospects, the more likely they will trust and believe in your brand.

Send Your Email at the Right Time

Cold email success is strongly influenced by time. Identify your recipients' demographics and pinpoint their location before you send them an email. Email should be sent during a time that's convenient for the recipient's time zone.

It is also important to keep up with their daily routine. In light of the information, you know or have researched about them, consider the timing. If you approach someone as a result of them being featured in a magazine, they probably have a ton of pitches at the moment. You should choose a time when your recipient's inbox will be less crowded, and when they are more likely to read and respond to your email.

Try Out Different Subject Lines

Try Out Different Subject Lines
source: https://optinmonster.com

Test out a few subject lines and see what resonates most with the recipient, just as you would for writing a blog post title.

You can lure new leads or clients by including an enticing offer in your email - so invite them to get in touch if you are seeking new business.

Ideally, your subject line should explain why your email is worth their time and effort. Other people may want to learn more about you before responding - in that case, explain why the time they spent on your email is worthwhile to them. Get them to answer a question or introduce you to another person they may know.

Don't forget, the longer you spend on writing your cold email subject line and content, the better results you will get from them.

Personalize Your Emails and Make it Interactive

Include personal information in your emails to demonstrate a genuine interest in your clients and enhance your relationship. Including their name or expressing appreciation for the work they do could be part of the subject line. When you include these details, clients feel you are concerned for them as people rather than seeing them solely as potential clients.

personalized email
Source: fuzen.io

Understanding your target prospect and developing better communication will help you identify your buyer persona and target prospects. With the personalization in the email, the recipient will feel like the messages are custom-made by a human, rather than by a machine, and this will make you stand out from the competition.

More than 96% of respondents agree that personalization encourages better customer relations.

Create an interactive email. It is important that the email design itself impacts the receiver's sense of how valuable the information is. Engaging content is a great way to generate leads. Videos in the email are one of the most effective ways of increasing click-through rates, and they improve click-through rates 8X.

Make Good Use of the CTA

It is essential to include a CTA in every email. Ideally, you should ask the prospect relevant questions that will encourage them to consider the benefits of using what you are selling. Tell the prospect if they should take any action after they respond with a yes or a no.

call to action

Here are a few examples of CTAs:

“Are you interested? Just reply YES, and we will send you the details.”

"We will be happy to send you the [checklist, guide, video, etc.], or if you prefer, we are happy to arrange a call with you to go over it all.”

To inspire prospects to take action, your email needs to include a well-written call to action. Make sure to use only one CTA per email. Defining what you want the prospect to do and sticking to it is much more effective. Numerous calls to action will confuse the prospect, and he or she will not act. Keep your CTA simple and single if you want to get good responses.

Offer Something of Value

You can attract readers to your emails by offering them something of value without asking for anything in return. Make yourself stand out by providing advice, examples of your work, or educational materials. Ensure that the materials you provide match the services you offer. It makes it easier for people to see the value of becoming your customers if you can demonstrate to them how you can help or improve their lives.

Place an Emphasis on Industry, Location, and Size

It is best to conduct cold outreach based on the industry, location, and company size. Targeting local companies always generates better results. You can tailor the content and subjects to an industry type to make it more appealing. The size of your company helps you determine what kind of people you need to reach out to. The combination of these criteria also results in a smaller sample size, which makes data analysis easier.

Send Follow-up Emails

Ensure your messages are seen amidst the many emails in recipients' inboxes by developing an email follow-up strategy. Follow up with recipients who do not respond within a specific timeframe, such as one week. Your email should be short and straightforward, like "Hi! Just checking if you got my last email...". Describe how your services will benefit them specifically to encourage their interest.

Send Follow-up Emails
Source: https://www.superoffice.com

Gain the Trust of Prospects by Using Social Proof

Provide as many references as you can of people who have used your product or service. Taking into account how many other people appreciate what you do will make people more likely to believe you. That may include potential clients, customers, or even friends and family who have used your product.

Using social proof in your sales emails will help show that you are credible since it will highlight your past success with other people or companies. A social proof strategy can elevate you from an ordinary salesperson to an individual your audience can trust. No matter how meticulous you are with every detail, your email will still likely be reduced if you don't add social proof.

Describe any customers that have been able to reach their goals with your solution. For example, the following can be used to demonstrate social proof:

a. Testimonials from customers

b. How many users use your product currently

c. Feedback from customers

d. Endorsement by celebrities

e. Online courses and certifications offered by your company

The Bottom Line

There is no turning back from cold emailing. Cold email outreach strategy has proven to be an effective method of reaching out to potential customers. The way you write your cold email will determine your chances of reaping those benefits.

It should be easier for you to coordinate cold email marketing campaigns with the tips and tricks listed in this article. However, if you would like to learn more about your cold email campaign performance, or if you wish to optimize your cold email outreach -Outreachbin is here to help.

What are you waiting for? Start building better relationships with cold emails with OutReachBin today! Sign up now!

Apple Mail Privacy Protection In 2022: What Email Senders Need to Know

Let's get straight to the point: Apple Mail Privacy Protection update will transform how email marketing is done forever. However, there is good news too. As an email marketer if you plan now and adapt to the new update of iOS 15, you'll be well-positioned to take advantage of any new opportunities that arise. Yes, you heard it right!

Apple Mail Privacy Protection in 2021: What Email Senders Need to Know
Image from Unsplash by Aditya Joshi

Your marketing emails may have been experiencing increased open rates due to Apple's Mail Privacy Protection (MPP). Apple released MPP for Apple Mail on iOS 15 and iPadOS 15 devices on September 20. Apple claims that Mail Privacy Protection obscures your IP address so senders are unable to link it with other online activities or locate you. This limits the ability of the sender to see whether or when you have opened their email.

A user who enables MPP will receive Apple Mail content shortly after it has been delivered, which means that the time that the email is viewed may not be accurate. It will still be possible for marketers to see that emails were opened, regardless of whether the customer read them or not, and the location and type of device will be hidden from view.

No matter what email service is used, such as Gmail or your company's email address, the issue affects all emails opened through Apple Mail on any device.

The goal of your company is to provide subscribers with the best possible experience, which extends to how you handle their data. You can adjust your email marketing strategy and improve your efforts while respecting subscribers' privacy by taking advantage of Apple's new feature.

Throughout this article, we'll outline Apple's new privacy feature and explain how you can prepare yourself as a marketer.

Table of Contents

What Is Apple Mail?

The Apple Mail app (also known as Mail on Apple devices) is Apple's email app on iOS, watchOS, and macOS.

A number of email providers are preconfigured to work with it, including Gmail, Outlook, Yahoo, AOL, and iCloud. This makes it a popular email app among Apple devices users. iPhone and Apple Mail take up 50.4% of the market, respectively grabbing the number 1 and 3 spots, while Gmail comes in at number 2 with 27.2%.

Update On Apple's Mail Privacy Protection: What Is It?

The company announced new privacy and security features in iOS 15 and the new Mac OS Monterey. You will be prompted to opt-in to Apple's Mail Privacy Protection if you have an iOS 15-enabled Apple device and use the Mail app. Your IP address will be hidden from the sender if you choose the opt-in setting, which is set by default. A testing study has demonstrated that the message content (including tracking pixels) will be preloaded before a recipient opens an email sent by Apple Mail.

As a result of pre-loading the message content and sending it ahead, the sender will appear to have opened the email, regardless of whether the recipient actually opened it. The time, device, and location in which those who have opened the mail will not be visible. Open Rate (OR) data in your database (relating to Apple Mail clients) will give incorrect results if your open rate (OR) increase is tied to it.

What Does Mail Privacy Protection Do?

When someone opens up the Apple Mail app for the first time, they'll see a message asking them whether they wish to protect or not protect their mail activity. This feature is not enabled by default. Users will have to choose if they want it enabled.

The Mail Privacy Protection feature will be turned on by default in your email settings if you do not use Apple Mail as your default email client. If you choose one option, it will be applied to all associated devices with the same Apple ID.

Upon a user's request for "Protect Mail Activity," Apple routes emails through a proxy server to preload message content, including tracking pixels, before delivering them to recipients. This is done even if recipients neglect to open the email.

It's likely that Apple will make improvements to MPP as time goes on, but for now, the way this works is as follows:

  1. Upon starting the Apple Mail app, the subscriber's email is downloaded from their email provider (e.g., Yahoo, or Google).
  2. All images in an email are archived by Apple's Privacy Cache at indeterminate intervals (could be immediately or a few days later). Downloads are triggered by proxy servers with IP addresses assigned to subscribers' general regions, which masks their precise location. During this time, subscribers must have the Mail app running in the background and connected to a wireless network.
  3. As part of the caching process, Apple retrieves the images and tracking pixels from the email service provider (ESP), which informs the ESP that the email has been opened.
  4. Upon opening, the subscriber triggers a request to download and display the email's images; however, the images come from Apple's cache rather than the ESP or sender's server. This means that the actual open rate will not be displayed.

This means you cannot find out if anyone has opened your email when they have opened it, or from which location they opened it.

Apple Mail Privacy: How Will It Impact Email Marketing?

As a follow-up to our discussion of the feature's basic functionality, the purpose of this section is to examine how Apple's Mail Privacy Protection will affect email marketing.

Open-rate Metrics

Incorrect open-rate metrics will prevent Apple Mail subscribers from using them for email list building. The number of open emails is likely to increase as Apple Mail returns an open once it pre-loads email contents. It is still possible to use metrics such as click-through rate (CTR) and others that we will discuss below:

The following metrics are also worth considering:

A/B Testing

The results of A/B tests for subject lines will be inaccurate if your subscribers use Apple Mail. Unconfirmed opens can skew the results if the test receives a large number. Click rate is a more effective way to measure success.

The Use Of IP Addresses For Segmentation And Targeting

Emails tailored to specific locations or segmented based on IP addresses will not be successful for segmentation and targeting. It will be impossible to identify the location or online behavior of Apple mail users as their IP addresses will be masked. You can use subscriber data to target people based on their behavior through signup forms and surveys, and you can also ask them for data when they register.

Countdown Timers

You may have problems using countdown timers. Due to the preloading and caching of email content, the subscriber's countdown timer will show the original time remaining from when the email was originally downloaded. It will not reflect the time when the email was opened. ESPs will have to come up with a solution in this case.

Triggers For Automation

The automation system based on open events will need a rethink and an adjustment. Lead nurture, auto resend, re-engagement, and send time optimization campaigns will suffer because of the inability to obtain reliable open rates. Marketers should alter how they run campaigns to reduce exposure to this type of spam, for instance, by triggering emails with time-based rules or clicking rather than opening.

Subscriber List

Open rates for emails will no longer be used to measure subscriber engagement and list health. Obviously, there's no way to tell whether opens are genuine or not, so this can't be relied upon to clean up lists. Thanks to Apple Mail, only emails from active accounts will appear in the cache, so you will at least know which accounts are valid.

Apple Mail Privacy Protection: What Does It Mean For Email Marketers?

Apple Mail will likely show an email address as open as long as it is configured to receive messages from the Apple Mail app, regardless of whether the message has been opened. Due to this, marketers are experiencing inflated open rates with Apple Mail apps, where they may see 100% open rates.

Additionally, IP address hiding has resulted in geographic targeting gaps. Apple Mail can show the general location information, but the postcode or precise location details may not be captured correctly when the email is opened.

The problem means that senders won't be able to track email open rates, and the content of emails in response to a specific location won't display correctly. Even if the recipient ignores an email sent to Apple Mail users with Mail Privacy Protection, the message will still be displayed as open.

How cool would it be if you had 100% open rates? Perhaps not. The way you measure and track email performance may be affected by automatic opens. It may also affect campaigns that rely on automatic opens as a filter.

Many email marketers have always valued open rates as the key metric of success, but some businesses are looking beyond open rates in this current era to measure their campaign success.

How Can Marketers Prepare Themselves To Adjust With Apple Mail Privacy?

Start Using Click Rates To Measure Success

In light of the possible decrease in the reliability of open data, you should consider alternative means of measuring your email program's performance. Click rate seems to be a good substitute for open rate.

There was already a strong argument that click rate is a stronger, more reliable signal of positive engagement than open rate even before Apple announced MPP. A more accurate measure of engagement is a click since they are intentional.

This debate will almost certainly be ended by the MPP. Take advantage of click activity as one of your primary measures for gauging engagement with your email program now. Here are some tips for switching to clicks as your main metric to evaluate engagement:

Re-Engage Customers More Regularly With Multichannel Campaigns

The first re-engagement campaign was sent more than a decade ago. Senders now use engagement recency to determine when to send re-engagement campaigns. A re-engagement campaign might be sent to a recipient who hasn't opened or clicked a message in 6 months in order to check whether they still wish to receive mail from you. They are removed from your mailing list if they do not click the re-engagement message.

This strategy should be reevaluated. As a reliable measure of engagement with the MPP update, clicks are still a good indicator. A click indicates engagement. In contrast, if you find out that some recipients open every message but never click, you should consider this a new indicator of non-engagement.

It will be more crucial than ever to guide your users to take affirmative engagement actions, as clicks are less easy to come by and some messages are opened but not clicked. The best way to achieve this is by using alternate channels, such as SMS and push, and by re-engaging users often.

Make CTAs More Prominent to Increase Click-throughs

The chances of getting a click are lower when sending emails compared to openings. That doesn't mean you should standstill. If you're looking to increase click-through rates and encourage more clicks, there are a few things you can do. You can customize your emails to be shorter and more concise by developing stronger and more prominent calls to action. You will gain much more from this than just more engagement data.

Get A Direct Line Of Communication With Your Customers

Based on each open, marketers were able to identify a user's language, time zone, location, and other preferences. There's a paradigm shift coming - and if you don't adapt, your audience segmentation and targeting methods will suffer.

Don't be afraid to speak up. Definitely ask for the information you need to use later to customize shopper interactions in your emails. Then make sure the value will be clear later on. Alternatively, you might benefit from using fun and interactivity to collect data. With traditional methods becoming increasingly unreliable, email polls and surveys help you bridge this information gap, keeping your targeted messages on track.

Use Interactions To Measure Your Success Instead Of Opens

Apple Mail Privacy Protection will greatly hinder your ability to accurately measure open-related metrics such as time of the request, open duration, location, or time zone of your users. So instead of focusing on open rates, you should get a better sense of success in email marketing if you focus on clicks, conversions, and revenue generated.

Despite this seemingly simple step, the reality is that it represents a large step for many email marketers. Start out slowly. Understanding which email experiences are satisfying customers most can be found by studying your engaged email audiences. By adding in fun, engaging elements from existing campaigns to new campaigns, you can A/B test what effect these tactics have on campaigns. You will be surprised by the return on investment these interactions can provide when you begin looking beyond getting a message opened to make it more relevant and effective.

Bottom Line

The email marketing industry is still thriving, but it has changed significantly over the past decade. There are many issues to consider when dealing with the new changes to Apple Mail Privacy, which can be overwhelming at times.

With OutReachBin, email marketing is less intimidating than ever before.

OutReachBin helps you improve your sender reputation by providing easy-to-use features such as email warm-ups and cold email campaigns.

So what are you waiting for? Set up your email campaigns with OutReachBin right away!

Cold Email in B2B Businesses: 9 Steps To Master B2B Cold Emails

Reaching out to and interacting with potential customers via cold email is a powerful method. It takes time and effort to craft a perfect cold email, but once you know how to do it, you will reap many rewards and benefits.

cold email icon
Image from Unsplash by Brett Jordan

It is hard to predict what will happen when you send a cold email: Will it end up in spam? What are the chances of someone opening it? Will it be read or will it be discarded?

Despite the many unanswered questions, cold email is still a popular method for generating sales through outbound marketing.

It may be hard for you to reach out to complete strangers since you don't want to appear spammy. You may also feel fear of rejection.

Starting your own business can be intimidating, but you must step out. This is why you should understand the importance of cold email marketing.

Cold email outreach can be useful to find customers, encourage sales, build relationships with businesses and influencers, share the news with the press, and find investors.

To make it easier for you, we have put together this B2B Cold Email Guide. This article will walk you through the entire B2B cold email process, from the initial contact to delivering the email. Read on to find out how to craft and send cold emails to anyone in the world....and we mean anyone!

Table of Contents


What is a B2B cold email?

The objective of a business-to-business cold email is to reach out to another company without any prior contact or interaction. They are usually used to initiate business contact with prospective clients.

Often, cold emails are used to send offers to relevant audiences, and business emails are used for a variety of purposes, such as:

What Is The Purpose Of Cold Emailing?

In terms of a marketing strategy, you are likely to employ outbound marketing methods to break the ice and begin a discussion.

A cold email can be an effective way to introduce yourself to prospects. It is their first encounter with you or from you. The aim is to begin and maintain business relationships with them.

The goal is to start a conversation with a prospective customer who still doesn’t know much about your organization.

Cold-emailing can be effective, but your message must be compelling enough to turn your prospects into warm leads.

How Effective Are Cold Emails?

Cold emails are a controversial subject in today's business world. Entrepreneurs still believe that "sales will take care of themselves" and they will not be forced to work hard. Unfortunately, this isn't true!

Various methods and tricks are available, so it is a bit overwhelming. One of the methods is cold emails. Considering everything, cold emails are the most natural way to make sales. Nobody will simply order from your website. It's important to figure out how you can get people to act.

Taking advantage of cold emails is one of the best ways to grow your business. You can reach out to new people for a minimal price using this method.

So, the bottom line is cold emails are effective. Cold email campaigns are a great way to get your message in front of prospects and convert some of them into customers.

How Is Cold Email More Beneficial To B2B Businesses Than Cold Calls?

Greater Reach

Most people have an email account in today's digital age. Additionally, almost everyone checks their mail, in contrast with cold calls where most people don't even pick up the phone. Emails are the preferred method of communication in the professional world. An email won't be permanently deleted from your account until you delete it.

Easy Accessibility

The main benefit of a cold email is that it does not necessarily need immediate attention from you. You do not have to check an email just after receiving it. You can check it later when you have time. A cold call does not offer this option.

Cost-Effective and Time-Saving

Cold calling is time-consuming and can be very labor-intensive, and most of the time this effort and time don’t bring much return. As opposed to cold mail, it consumes far less time and is far more cost-effective.

Moreover, sending out an email requires no technical skills on the part of the salesperson, only basic knowledge of digital technology.

Establishes a Baseline

When setting up more direct contact with interested clients, cold emailing can be considered to be a good starting point.

One can conclude that people who reply to cold emails are interested in the product or service being offered by the company. The company can arrange a more personal call with interested buyers after considering the responses they received

Building Brand Awareness

Cold mailings increase brand awareness, which is one of their most important benefits. The name of the company isn't usually noticed over the phone, but when a potential client sees the name of the company, its logo, or catchphrase, that will stick in their minds.

Additionally, clients may share the emails with their friends and relatives, adding to the credibility of the brand.

B2B Cold Email Marketing Strategies That Work

Consider these strategies for cold email marketing to maximize your revenue:

Determine Your Target Audience

Identifying your target audience's demographic profile is essential before you begin marketing. Creating a list of prospective customers is a great way to begin. Know not only your customers' interests and buying habits but also their preferences and preferences. Your emails will feel tailored to your customers' needs when you use these details to personalize your content.

Build Your Email List

Create an effective email list by providing your subscribers with great content. You will accomplish two things if you provide them with information that they will not find anywhere else.

First of all, your subscribers will find your product valuable. Also, by providing great information, you increase their trust in your brand. The importance of trust in generating sales and boosting profits can't be overstated.

Bulk Emailing Is Not a Good Idea

Your marketing campaign won't be successful if you send mass emails to promote your product. To give prospects more information, even if it is just to provide contact details, you should use personal email.

If you send out thousands of emails, any relationship you might have with your list will be damaged. This will make your customers wonder how you could be so inefficient.

Don't spam them and ensure they only receive valuable content.

Make the Most of Social Media

Social media can also be used as part of a B2B marketing campaign. Social networks such as Twitter, Facebook, and LinkedIn can be used. An effective email campaign that reaches a large audience can be created using a proper strategy.

Marketing strategies can cause businesses to receive negative feedback from their customers. Planning everything carefully before launching an email campaign is the best way to avoid this problem. In the case that you have no idea where to start, seek the help of a professional.

How To Craft The Perfect Cold Email: 9 Things To Consider

1. Take Your Subject Line into Account

Cold email subject lines are among the most important parts of an email as they are the only element the recipient sees before they open it.

Creating an effective subject line is about grabbing the reader's attention and letting them know what the message is all about. Your email may not be opened if it is poorly written, or worse yet, it might be marked as spam.

Keeping your subject line short (five to seven words), describing the email's purpose as well as adding a touch of personalization makes it look more appealing to the recipient.

Good subject lines have the following characteristics:

2. Start Engaging The Reader As Soon As Possible

The opening line is also an opportunity for you to make an excellent first impression on your prospects. Through it, you can build trust and credibility with them. Engage your reader with your opening line and explain why you wish to contact them.

3. Personalize The Email

Personalizing an email when cold emailing is the most important factor. Make sure you tell them specifically why you are interested in doing business with them.

Try using the word "you" more often than the word "I". You won't be able to convey what you are offering as a solution if you make the email too much about yourself.

You should try to find out the recipient's first name so you can greet them with it. Doing this will make your company seem more approachable and shows that you care.

4. Present a Tempting Offer

Let your readers know about your past accomplishments, such as doubling an organization's customer base in one month. Describe your experience working with past clients as well. By doing so, they can get a better idea of what you do.

5. Demonstrate Your Credibility

Provide evidence of your credibility to your recipient because he or she may already know a little about your company.

An example of this would be a testimonial from a past client or consumer who has experienced success. A consumer can be more inclined to work with or purchase from your business when you provide this kind of information.

6. Keep It Brief And Concise

The goal of a cold email is to hold the reader's attention as long as possible so that the chances of receiving a response increase. Sending short emails with just a few paragraphs is best. Don't forget to provide details that are relevant to the action you need.

Engaging your audience as soon as possible is the key to success here. Almost certainly they will leave before they have finished reading the first paragraph. In the worst-case scenario, your message will go straight to the trash.

To avoid this, avoid using generic subject lines in emails. Always include your most important keywords in the first two or three paragraphs. You should inform them of videos or web pages as soon as possible if they are relevant.

Consider how it would feel to be talking to someone you just met at a party as you draft your email. The usual method of starting a conversation is to introduce yourself, say something relevant or complimentary that relates to the shared interest, and then make a request. Cold emails should use a similar strategy.

Make sure the email is not too lengthy and gets straight to the point.

7. Analyze their Pain Points

Give them a solution that will help them improve their work by demonstrating that you understand their problems. It's easier to make your message more relevant to them if you use bulleted lists to demonstrate how you can help them.

8. Clarify Your Call-to-Action

Include a call-to-action within your message. Your cold email should have one main objective in mind so your readers know what you want them to do.

If you include a clear action item for your prospects in your cold email outreach, you increase their chances of progressing further down the sales funnel. Providing them with a call to action will direct them towards what you want them to do.

You can direct potential customers in the right direction with a simple call-to-action if your value proposition interests them.

In cold email messages, you have the opportunity to influence your prospects to take action if you include a compelling call to action. Here are a few examples.

By using CTAs such as 'last chance to grab offer' or "Only 24 hours remaining for offer', you can create a sense of urgency and lure customers.

9. Send Them A Follow-Up Email

Due to the longer buying cycle for B2B customers than for B2Cs, it's useful to remind them about your offer periodically with follow-up emails. Send a second email to readers offering them the opportunity to take advantage of your free trial or schedule a call with a representative.


Business owners should consider cold emailing a best business practice as it can be incredibly effective.

Allow yourself a chance to experience how powerful cold email can be. Let go of the fear of people saying "no" and add it to your toolbox. You may be pleasantly surprised.

Knowing your prospects and using their personal information will help you create a successful cold email marketing campaign.

In addition, you have to understand what type of email marketing campaign you'll be sending. Knowing these details can make a significant impact on your email campaigns and on what you expect to accomplish.

Looking for ways to optimize your cold email outreach? What are you waiting for? Start building better relationships with cold emails with OutReachBin today! Sign up now!

Guide To Email Marketing For E-commerce Success (+5 Best Practices To Maximize Sales)

Email marketing in e-commerce is one of the most effective ways of reaching and persuading people who are likely to buy your products. The revenue from e-commerce email marketing can reach up to 27% for some businesses. That represents about a quarter of their total sales!

typing emails on laptop
Image from Unsplash by Kaitlyn Baker

Customer communication is a vital aspect of running an e-commerce business. As technology advances, customers increasingly communicate solely online.

The best way to accomplish this is by using strong email marketing strategies, interactive tools to communicate with your audience, increasing website traffic, and, above all, improving conversion rates.

The e-commerce industry is still exploring the power of e-mail marketing. It is a quick, easy, and cost-effective way of sharing the latest updates with your customers and generating more sales. An e-commerce email marketing campaign increases traffic to your website easily and efficiently.

In this article, we will explore actionable steps that can help you to optimize your email marketing strategy so that you can drive conversions.

Table of Contents


What Is E-commerce Email Marketing?

E-commerce email marketing is the practice of using emails to drive sales for your online store. A primary purpose of e-commerce email marketing is to increase sales, increase traffic, increase brand awareness, or inform customers regarding new products and services.

Welcome emails, transactional emails, abandoned cart emails, promotional emails, and advertisements can all be used in e-commerce as forms of email marketing.

Here are some examples of effective email marketing campaigns for increasing e-commerce sales:

How Does Email Marketing Benefit E-commerce Businesses?

The ROI of email marketing is the highest of all marketing methods, whether it be social media, native advertising, or Google Adwords. Let’s dive into the key reasons that make email marketing so relevant to eCommerce businesses:

More Powerful Than Social Media

Email marketing was found to be 40 times more effective than social media channels such as Facebook, Twitter, and YouTube. This proves how powerful email can be for businesses.

While social media is a fantastic way to reach out to potential customers, it takes place in an open environment that can easily be distracted. Email lets you directly connect with your customers as you can reach them from their private inboxes.

A Cost-effective Method

E-mail marketing is one of the cheapest marketing solutions due to its effectiveness. In comparison to print and direct mail, email marketing is a highly effective and inexpensive marketing strategy that has a demonstrable high return on investment.

Email marketing can be beneficial to e-commerce businesses of any size since it is an effective way for enhancing brand awareness and drive sales. It is the most affordable method of bringing in new customers and nurturing them.

Greater ROI and Higher Conversions

A marketing channel's efficiency is measured by the amount of revenue it generates. Email marketing is proven to drive higher sales than all other marketing channels. It proves that e-mail is the most effective tool for e-commerce businesses.

Your customers can feel more connected to you when you send them emails. You can build a relationship with the customer and gain their trust with the help of emails by providing them with a personal experience. In turn, this trust has a significant impact on their purchasing decisions.

Maintain Customer Relationship

If you want to build strong customer relationships, you need an effective channel for communicating with the people who matter most to your business. Sending emails is an effective way to keep clients updated on your business during both busy and slow periods of the year.

If you want customers to come back to your business, you need to do everything in your power to keep them engaged. Automated reward programs via emails are a great way to do that. Rewards customers when they reach certain milestones, such as buying certain amounts of products.

Promote E-commerce Sales

An email has a lot more uses than informing customers about your brand and getting them to buy. If you are an e-commerce provider, you can use it to keep in touch with your customers about their orders.

Emails are a great way to send tracking numbers and thank-you notes. Make sure to ask customers for feedback on your products when you send these emails.

When you have done an excellent job and if the customer is satisfied, they will be very happy to receive the mail package. You may ask for a testimonial or recommendation at this point.

A timely order confirmation and a tracking email enhance the customer experience, which makes the brand more likely to be recommended.

Targeted and Personal

Sending an email to your customers is an ideal means of getting to know them and showing them that you appreciate them. Using customized emails ensures that each subscriber receives a message tailored to their interests.

By segmenting audiences, delivering emails at the right time, and including relevant content, email automation has improved click rates significantly.

Emails have many features as well - you can send videos, attachments, and more. The ability to build true customization and identification of target audiences, and to stay abreast of change, is a challenge, but automation is critical in today's email marketing.

Types of Ecommerce Email Marketing

A successful e-commerce email strategy includes two types of emails to enhance the customer's experience throughout the buying process.:

1. Transactional Email

A transactional email is an email sent to a customer to provide them with information about their needs and keep them up-to-date about ongoing transactions. The emails are generated automatically when a client's activity is detected.

Transactional emails are crucial to maintaining customer relationships since online shoppers expect to receive notifications about their purchases after they buy from your store.

Types of Transactional Emails

Welcome Email

Welcome Emails are the first e-mails that customers will receive from your business. You send these emails after a customer signs up for your email list, either by entering his or her email address on your website or by creating an account while placing an order.

welcome email
Source: smartinsights.com

Taking the time to write a welcome letter shows how much you appreciate and are excited about new customers joining your list, making them feel valued.

Order Confirmation Email

An order confirmation email is typically sent after a customer completes a specific action on your website, typically related to an order.

Email confirmations are required for e-commerce businesses. This ensures that customers are acknowledged and valued.

order confirmation email
Source: x-cart.com

It doesn't have to be lengthy, so try not to overdo it with too many words. Simply include the order name, order number, contact information, and order value.

Replenishment Emails

When a customer runs out of a consumable item, replenishment emails remind them to buy it again.

While this type of email may not be relevant for every business, it can lead to significant increases in repeat sales for those who sell products that require constant repurchase.

A reminder will ensure that customers without good organizational skills stay on top of their orders before they run out of product. So don’t think twice before sending one!

Review and Feedback Emails

The e-commerce industry relies heavily on review and feedback emails. Customers' reviews are crucial to retailers' success. Product reviews translate directly to conversions on products pages.

review email
Source: edesk.com

After a customer has received their product and has had the chance to use it, they are typically asked for feedback. An email review asks customers for their opinions regarding a product. Avoid any marketing content that might distract from this. Aim for simplicity.

Ensure your customers know that the review process won't take a lot of their time in these emails to increase their conversion rate. In addition, a discount coupon for leaving a review would be a good incentive to encourage customers to leave a review.

2. Promotional Emails

Promotional emails are used as business advertisements to notify customers and prospects of the latest updates, important announcements, promotions, and discounts. The messages contain concise information and a strong call to action.

Types of Promotional Emails

Special Offer Emails

The most effective email marketing campaigns are those which include special offers and promotional emails. They encourage your audience to take action.

Consumers are always looking for sales and discounts. Engaging your audience with these emails will make them interested in your products. Provide them with membership perks if they are subscribers. That will make them feel valued for subscribing.

special offer email
Source: business2community.com

Offering them special offers and promotional emails also entices them to subscribe to your emails and stay engaged.

If you send promotions that are only available to your email subscribers only, they will be eager to receive those emails to see the promotions. It is even possible that they will persuade their friends to subscribe as well.

New Stock and Arrivals Email

An item a customer has added to their cart may not be in stock right now. You can increase sales by sending them promotional emails to let them know that a product is back.

You can also send promotional emails to inform them about new products. It's not always possible to launch new products every day, but by reporting on what's trending and what's new, you can stay on top of your customer's minds.

The value of promotional emails is to build the customer's confidence in the product you are promoting.

Re-engagement Emails

Re-engagement emails are sent to customers who haven't bought from you in some time. It is common for these emails to offer a small discount or other incentives for customers to make repeat purchases.

With this type of email, you allow your customers to give you another chance or to remind you why they love your business, no matter whether they have completely forgotten about you or had a bad experience.

How to Create a Promotional Email Strategy?

Step 1: Setup Email a Signup Form

Set up compelling signup or subscription form. It is possible to customize this feature to reflect your brand and include specific text boxes. Email marketing services frequently offer this feature. The button text can even be modified to say more than just "subscribe".

Your website's signup form should be placed in a prominent location once you've designed it.

The most popular locations are:

Step 2: Design Email Templates

Prepare your email templates in advance so you can send them quickly whenever you need to. This will save you a great deal of time when you compose your emails, as you won't have to start from scratch each time. All you have to do is choose one of the templates.

Create email templates that incorporate your company's logo and colors that can be used for different campaigns as well as your newsletters.

5 Best Practices For E-commerce Email Marketing

1. Send Dynamic and Personalised Emails

The benefits of personalized emails cannot be overstated. Sync your email database with your eCommerce platform to ensure that it is up-to-date.

Use the customer’s name in the email and add a touch of personality to make it feel like your business is having a one-on-one conversation with them.

If you choose to personalize your subject lines, you may tailor them to match the recipient's interest or the products ordered. This will make your brand gain more credibility and people will feel more connected to you.

2. Utilize Automation

Marketing automation is the foundation of a good e-commerce email marketing program. Automation allows for quick segmentation and easy customizing of offers and delivery times.

Developing an e-commerce email marketing strategy without marketing automation would be near impossible. You can't possibly handle writing and sending thousands of emails manually once you have thousands of customers!

Marketing automation is essential for implementing many of the top e-commerce email marketing practices. Make sure that you choose a platform that offers all the features you need and devote time to mastering it.

An essential part of getting started with email marketing is ensuring the deliverability of your emails. This is where email warmup comes in. You can automate the email warmup process with OutReachBin and make sure that none of your emails land in the spam.

3. Create a Segmented Email Strategy

Your target market must be segmented by those who are most likely to purchase your products. When you analyze market segments, you can determine who is most likely to be interested in your services.

Segmenting your customers also enables you to send more personalized emails at the right time to the right people, so your conversion rates will improve each time you send an email.

Here are some different ways to segment your list:

4. Set up a Referral Program

Marketing by word of mouth is an effective method of advertising. A referral program serves as an excellent marketing tool because it provides you with social proof.

Make sure you set up a referral program so you can get leads from people they already trust through their own networks.

5. Choosing the Right Email Frequency

Scheduling and frequency are key elements of email automation. While you should tailor your emails to your target audience, you should also be careful not to overburden your clients with emails too frequently or too often.

Choosing the right emailing frequency for your company is an important component of email marketing. There is no general recommendation for how often a company should send emails. Instead, it depends on an organization’s goals and needs.

Bottom Line

Email marketing has the benefit of helping your business grow revenue, build a brand, outperform your marketing goals, and become an expert without going over budget or taking up all your time.

However, in some cases, emails do not reach the recipient's inbox. If you are concerned about your emails ending up in the spam or promotions folder of your recipient, OutreachBin can help.

OutreachBin simplifies, expedite, and improves e-mail communication, allowing you to focus on what you're good at instead of worrying about email deliverability. Sign up with OutReachBin today and increase your opens, clicks, and conversions in no time!