A real estate business requires a lot of time and effort. It is hard to find time to respond to emails and manage marketing activities simultaneously when you are busy visiting properties, meeting with clients, handling paperwork, working with lenders, and replying to texts from clients. Apart from this, sending out a personalized cold email to a list of leads makes the process a bit time-consuming.
In order to handle your real estate business while handling emails, we have crafted some great cold email templates that you can use to invite new clients, ask for referrals, and much more.
Read on to learn about the 13 best cold email templates every real estate agent should know!
Table of Contents
- What is a Cold Email?
- Why Should You Use Cold Email to Generate Real Estate Leads?
- The Best Email Templates For Real Estate Agents
What is a Cold Email?
A cold email is sent to a potential client without having previously interacted with them. Cold email campaigns work similarly to cold calls, but they can be automated and scaled more easily.
Why Should You Use Cold Email to Generate Real Estate Leads?
Prospective real estate agents have many reasons to consider sending cold emails to generate leads.
Advantages of sending cold emails:
- Time saver - Once you create an email campaign, it's easy to maintain the campaign. Cold emailing is a great way for real estate professionals to generate leads since it saves a lot of time compared to other methods.
- Lead generation at a low cost - Email marketing generates $44 on every dollar spent, making it one of the best types of marketing in existence. Cold email is a very effective means of generating leads.
- Embrace device diversity - People read emails on their smartphones, their desktop computers, and their laptops, as well as on their tablets. The use of cold email allows you to get in touch with prospects regardless of what device they use to access the Internet.
- Generating leads at scale - Cold email's biggest advantage is its scalability. Regardless of how many people you send cold emails to, cold email campaigns consume the same amount of time and effort. This makes cold email campaigns a great way to scale your lead generation efforts.
The Best Cold Email Templates For Real Estate Agents
1. Contact Form Submission
Thanks for getting in touch and filling out the form on our website.
We reviewed your details and I am glad to inform you that we have a number of properties matching your requirements.
#List of matching properties – with link to listings#
Having helped #Number of clients# families to find their dream home in the last year, I am very confident that together we will find your dream home very soon.
To get started, let me know if anything from the list above caught your eye and when you would like to schedule a showing – #Link to your calendar#.
I will be sharing a few more listings in the coming days. Let me know if there’s anything else I can help with.
2. Open House or Showing Follow-Up Email
Nice to meet you at [street address]
It was a pleasure to meet you at [address] last weekend. During your visit, I hope you gained a good understanding of the house and its [benefits, e.g., great pool, spacious bedroom, nice view]. If you have any questions, please do not hesitate to contact me.
In the event you are interested in the neighbourhood, I have another property available nearby. This address has many of the same excellent attributes as [address], plus some surprises! Please let me know if you are interested in scheduling a private showing for this week.
Thanks again for stopping by!
3. Seller lead email
Subject: Most recent home comps for [market name]
Hi [first name],
Take a look in my latest [market name] market analysis report below for comps for properties that sold in the past two months before you list your [market name] home on the local market. These include information about the prices and lengths of time properties stayed on the market locally, as well as other useful local housing resources.
Are you considering purchasing a home? I'd be glad to speak with you if you can make time this week.
4. Neighborhood Expertise Email
It was a pleasure to meet you last Sunday at [address]. Thank you so much for attending.
I am willing to show you a few other homes in this neighbourhood if you are interested. Purchasing and selling properties in [neighbourhood] can be challenging, but my expertise in the area is unparalleled.
I would appreciate the opportunity to better understand what you are looking for in a new home before diving into any serious negotiations. Additionally, I would like to describe my approach to the home buying process so that we can determine whether we are a good match. If you are interested in booking a time to meet, you may click the link below to set up an appointment on my calendar: [Link to Meeting tool]
5. Listing feedback email
Subject: How did everything go?
In order to make sure that you received the listing information I sent you, I just wanted to send you a quick email. However, if I have not received the information or it was sent incorrectly, I will send it again.
I would like to hear your opinion of the homes. Would you like to see any of the properties in person? Please give me a call and we can arrange a time for you to come by and see the houses, as well as other properties that come up for sale.
As I mentioned before, I will continue to send you information about locating a home, the home-buying process, and packing and moving as well. I look forward to representing you and helping you find a property that fulfils your needs!
6. Expired Listing Email (If Not Listing Agent)
Our records show that your listing for [address] expired a few months ago. We understand that you are feeling overwhelmed, frustrated, and impatient at the moment. Don't worry, we can assist you in this regard.
Real estate agents have a tendency to blame the price when homes do not sell. This is not true. These properties frequently lack adequate marketing. This is why I consider myself both a marketer and a real estate agent.
In an average of [number] days, we have sold [number] homes in [neighbourhood] for [per cent] more than what they were listed for. In order to accomplish this, I employ smart marketing and benefit from my experience servicing the [city] region for [number] years.
I have several ideas about how your property might be positioned more effectively, and I would appreciate any feedback you may have. You can schedule a time on my calendar here if you'd like to discuss how we can put your house back on the market.
7. New Listing Notification
Subject: Your property listing was successfully posted
Hi #First Name#,
You have created a property listing on our website. We thank you for your interest. We have saved your details and posted them on the following link:
#Link to the property listing#
As well as promoting it through our online channels and social media channels, we may be able to reach more people and prompt a customer to buy the property.
If you are interested in speaking with me regarding this matter, please let me know. You can also schedule a call with me - #Link to your calendar
8. Low-interest rate email
Subject: Take advantage of low-interest rates
Hi [First name],
As I was browsing through our database, I came across your name and thought it would be a good time to share with you our new low-interest rates for the month we begin [on or before] [effective date].
The low-interest rates could be the perfect time to renovate your property in this neighbourhood and take advantage of the historically low prices.
Please contact me at any time if you would like to arrange a meeting.
Please accept my sincere appreciation for your time.
9. Non-Responsive Leads Email
Subject Line: Have you stopped looking for [insert result]?
Your information regarding [offer] was recently received by [First Name]. Numerous attempts have been made to contact you personally via telephone, email, and text message. Unless you acted deliberately, I think you signed up for the wrong offer since most people who get in touch with us end up taking advantage of our offer within 10 to 15 minutes of reaching out to us.
Once I have not heard from you within 48 hours, I will delete your contact information from my database and will not contact you again. In the event that you are no longer interested in our product, I do not wish to keep taking up your inbox space. Our email list is cleaned up regularly to ensure that we comply with the CAN-SPAM Act.
If Please respond to this email within 48 hours if you are still interested in our offer. If you are still interested and wish to take advantage of our offer, I will give you an additional 10% off the price. I will no longer be sending you emails and the offer will end two days from today.
Have a great day,
10. Testimonial Email
Hello [Prospect name],
Choosing a Realtor can be challenging, and it is important to find a professional who suits your needs. It is not uncommon for real estate agents (including myself) to throw around a lot of statistics about buying and selling homes, but the bottom line is that people are looking for a place to live, be healthy, and be happy.
I would like to share a case study of a recent client, [name of client], to illustrate how very human and personal this process can be.
[Insert client testimonial here]
For more information on how I can help you find a perfect match like with [client name], click this link to set up a meeting: [Insert link to Meetings tool]
11. Referral Request
Subject: Real Estate Referral Request
Congratulations on the sale of your home once again. In the midst of packing and organizing, I hope you will still have time for celebrations.
It is a pleasure to work with you and I look forward to working with you in the future! We are always looking to gain more clients like you. If you know of anyone looking for real estate advice, please feel free to contact us. The majority of our business is referred by clients, so we are glad to assist anyone who comes to mind.
Nevertheless, it has been an honour to work with you. It will be exciting to collaborate on the final stretch of the project as we get closer to possession.
12. To say Thank You
Subject: Thank you!
You have now settled into your new home, and I hope it is starting to feel like home to you and your family members/pets.
I would like to thank you for selecting me as your realtor, and I am honoured to help you throughout the entire process of purchasing a home. I hope I have been able to simplify the process of buying a home for you by simplifying what can be a daunting task.
Please do not hesitate to contact me if you have any questions over the coming weeks or months. Over the next few weeks, you will likely receive a great deal of junk mail, including spam emails related to your loan. I will gladly assist you in sorting out these emails as well.
13. Reconnecting With Past Client Email
Subject Line: Nice to Reconnect With You
Hello! It has been a long time since we worked together on the sale of your home. Please accept my apology for not keeping in contact more frequently since you moved. I hope you and your family are doing well.
Having reconnected, is there anything I can do to assist? If you are interested, I would be happy to provide an appraisal for your home. I am glad to recommend some reputable contractors, landscapers or decorators if you are considering making any changes around your home.
Please share my contact information with anyone who may be considering buying or selling a home. References from previous clients are always appreciated.
I appreciate you taking the time to talk with me today. It was nice reconnecting with you. Look forward to hearing from you in the near future. Please feel free to contact me if you have any questions regarding real estate or homeownership.
Cold emails are not nearly as difficult or uninspiring as they appear. When used strategically and with the knowledge you have gained from this article, cold email can be one of your most cost-effective and efficient lead-generation methods. Find the right audience, understand how the junk box operates, and make small changes to stay out of the junk box.
An effective email marketing campaign combines mass appeals and tailored and personalized messages to target potential customers. After you have gathered a list of prospects, you can use the real estate email templates in this guide to contact your prospects.
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