10 B2B Email Marketing Stats You Need to Know to Run Successful Campaigns In 2022

One of your most profitable assets as a business is the internet. A successful email marketing campaign is the best way to use this asset. But let’s answer an important question first.

What Is Email Marketing?

Email marketing is exactly what it sounds like. It is the process of sending emails to advertise your product. It is easy: you can customize it the way that you want and send it to multiple people at once.

email marketing
Image from Pixabay

It is one of the most effective ways to reach a large audience. Don’t believe us? Let’s take a look at the stats.

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1. Why Do B2B Marketers Use Emails?

business to business marketing

Business-to-business marketing is the practice of businesses marketing to other businesses. B2B marketers arguably make the best use of emails.

A whopping 74% of all business emails are sent to existing customers (Source: Smart Insights). This makes sense as communicating with customers is one of your priorities as a business, with customer retention being a key part of your marketing campaigns.

The next highest percentages of 73% and 65% business emails are allocated to prospective customers and those building brand awareness. Both these types of emails help boost your customer acquisition efforts.

Lastly, less than 50% of business emails contributed to generating revenue and capturing data on subscribers.

2. The Number and Percentage of Emails Sent Annually

percentage of emails sent annually

It’s no secret that emails are used often. But just how often are they used?

To put it into perspective, approximately 319.6 billion emails every day have been passed back and forth in 2021 alone. This number is expected to increase by approximately 95% more by 2022. As research shows, we can expect the number to go up to a whopping 376.4 billion by 2025 only! (Source: Statista)

As you can see, emails are growing more and more popular yearly. We expect this number to only go up in the following years.

But what type of emails are the most common? The vast majority of emails sent in 2018 were business-oriented, standing at 124.5 billion and 44.3%. (Source: Campaign Monitor)

This stat was followed up with 111.1 billion consumer emails sent, reaching 39.5% on the list. In total, both email types added up to 235.6 billion and 83.8%.

3. Which Days Experience The Highest Open Rates For Emails?

weekly open rates for emails

Open rate refers to the percentage of subscribers who open a particular email. You need to know which day this peaks to plan out the best marketing strategy.

Thursday was researched to be the best day for open rates, standing at a whopping 18.60%. On the other hand, the highest click-through rates are on a Tuesday, resulting in 2.73%. (Source: Campaign Monitor)

Monday and Sunday have the lowest unsubscribe and bounce rates, whereas Saturday has the highest click-to-open rates.

4. Impact Of Covid-19 On Email Open Rates

email open rates

COVID-19 has affected each industry differently. Overall, the email open rates have risen by 4.7% (Source: Acoustic). But some industries have fared better than others during such turbulent times.

For example, the open rates for the transportation industry hit 58.30%, while healthcare stood only at 33.70%. The contrast might seem a bit too much between the two sectors, however, as mentioned, all industries still did see a boom in open rates.

After COVID, the overall year-over-year open rate is expected to rise, even more, therefore hitting 22%. (Omnisend)

5. What are the different features of emails that consumers receive?

Emails are not the most interesting medium of communication on the planet but some templates certainly have an edge. Let’s take a look at the ways that you can try to spruce up your emails.

The first way you can spice up your emails is by using emojis. This method is admittedly not that effective.

use of emoji in email chart

As you can see, the open rate when using emojis is slightly higher at a little above 20%. Surprisingly, the click-through rate is the same and the click-to-open rate is lower. You shouldn’t implement them unless they come naturally.

Alternatively, personalized emails show positive upticks in all aspects. Although the difference isn’t astronomical, it can make quite a difference. We believe these are worth the effort.

personalized email chart

A few key phrases can also make a world of difference. The phrase newsletter seems to get the best results by quite some distance with open and click-to-open rates both exceeding 20%.

phrase or symbol in email chart

6. Which Subject Lines Have The Highest Open Rates?

subject lines and open rates

The quality of your subject lines can impact the open rate greatly. An easy way to improve them is by using the recipient’s name. This adds a sense of personalization, and as we established earlier, personalized emails tend to perform better.

Addressing customers by name in an email can result in an open rate of 22.60%, in contrast to 22.09% when not addressed by name. (Source: superoffice.com)

While the change may seem insignificant, it accounts for a large number of emails. As you already know, hundreds of billions of emails are sent daily.

7. Highest Open Rate By Industry

Remember how Covid-19 impacted each industry differently? That’s because the response to emails in each industry is vastly different. Let’s compare through actual stats now.

impact of covid on email stats based on industries

As you can see the open rate in all industries vary quite a bit. Although the difference in percentage doesn’t seem like much, as we discussed, a lot of emails are sent daily.

Government and Politics have an overwhelmingly high open rate at 26.7%. To put that into perspective, the global average is 18%. The education, financial and non-profit industries perform a lot better than the others. (Source: Campaign Monitor)

We have a more in-depth analysis of email stats by industry coming up soon, so keep your eye out for that!

8. How Much Time Is Saved By Automation?

time saved by automation

Automation is a great way of improving your efficiency in a business. This is true in terms of emails as well. That is why 64% of the emails sent daily are automated (Source: Smart Insights).

But does it save time?

It does. Business leaders save approximately 360 hours annually. While employers save another 240 hours. (Source: Forbes)

9. Use of Double-Opt-In by Industry

double opt-in vs single opt-in

Both single-opt-in and double-opt-in both start with a subscription form. In single-opt-in systems, that’s where it ends: the subscribers are immediately added to the mailing list.

Double-opt-in requires the subscribers to access a confirmation link. You might be thinking: why go for the more complicated method? The advantage of this method is that it weeds out those who aren’t truly interested in your product and increases open rates.

Do companies value this benefit over the simplicity of a single-opt-in system? As you can tell from the graph, the answer is a resounding no. Double-opt-in is time-consuming for the recipients, and that is one of the reasons why businesses avoid using it.

double opt in vs single opt in graph emails

As a result, less than 20% of all industries use a double-opt-in system, while 80% of businesses go for its single alternative.

10. Reason For Opening Emails

reason for opening emails

The top reason why emails are opened is due to the sender’s name being addressed. This reason accounts for approximately 46% of the open rate. The only other reason- why people open emails- that comes close to the sender’s name is the subject line at 33.90% (Source: superoffice.com).

Very few people are compelled to read the intro paragraph if the previous components don’t attract them, thus the body of the email has no effect on email open rates. Overall, keep it simple, work hard and your email marketing campaign will go well.

Want to take email automation and outreach to the next level? Get started with OutReachBin today!

9 Email Campaign Statistics you need to know in 2022

Electronic mail has been around since the 1960s, yet it is only now that people realize its true potential. When wielded correctly, email campaigns can yield excellent results in lead and revenue generation. Here are 9 Email Campaign Statistics you need to know in 2021 to run successful cold email campaigns.

What are email campaigns?

An email campaign is essentially a sequence of emails that have been designed to entice the target audience into fulfilling some action. They allow companies to reach out to a large number of people with ease. Using email campaigns enables you to build long-lasting and trusting relationships with your customers.

We’ve put together a list of statistics to showcase just how vital emails and email campaigns are for business growth.

1. So many emails are sent every day!

the number of emails sent everyday

Emails have always been a widely used method of communication, but with the pandemic and the emergence of Work From Home (WFH), the use and importance of emails have skyrocketed. In 2021, 319.6 billion emails are being sent every day (Statistica, 2021).

That’s about 13.32 billion emails an hour. Emails have the power to connect people at all times of the day, throughout the year. Businesses big and small must take advantage of this through well-constructed email marketing strategies and automation tools.

2. The email user base is quite diverse.

email users

244.5 million out of the 4.6 billion (Statista) email users reside in the United States. Every inbox contains an average of at least 200 un-opened emails.

While people of all ages use emails, the age group of 25-44-year-olds are the most active users.

3. The price of sending an email is insanely low.

email sending price

It costs about one-third of a penny to send an email. (Informanagement)

For every $1 you spend on email marketing, you make about $38 in return (Campaign Monitor). To give you some perspective- statistics show that for every $1 spent on PPC, paid advertising yields a $2 return.

4. Belgium has the highest open-rates

belgium has the highest open rates

While emails are sent and received by most countries worldwide, Belgium yields the highest open rates. Email open rates can be affected by many factors, including the time of day you sent the email, images and links, frequency, etc. Open rates are a great way to measure how successful your email campaign is.

5. Welcome emails are surprisingly useful.

welcome emails are useful

As mentioned before, open rates are one of the best measures for how well people respond to your email campaigns. As it turns out, welcome emails have quite an impact on the target audience.

The average open rate for welcome emails is over 86.03%. This means there’s almost a near guarantee that your audience will read a Welcome Email. Business and brand owners must use this to their advantage.

6. Emojis don’t really make a difference.

the use of emojis have no effect on open rates

Emojis are a great way to add a little oomph to our texts and copy. However, statistically speaking, emojis do not affect the open rate, click-through rate, or click-to-open rate.

Out of all the emails we analyzed, 96.58% had emojis in them, while the other 3.42% didn’t. But, the open rates for both emails with and without emojis were the same.

7. Personalized emails have an impact on your open-rates

number of personalized emails sent

Out of the 319.6 billion emails that were sent every day in 2020, 83.25% contained a personalized subject line while the other 16.75% did not.

Within the sample of emails we analyzed, open rates for emails with personalized subjects lines were slightly higher than emails without personalized subject lines.

8. So Much SPAM!

spam emails

Did you know that nearly 85% of all emails sent are Spam? But, only 2.5% of Spam mail are usually scammers trying to commit some fraud. This means that most of the Spam is either harmless or incorrectly filtered. Spams are the most significant reason behind unsuccessful email campaigns and cost businesses about 20 billion dollars a year (Statista). Warming up your email through email automation tools, such as OutReachBin, is a great way to ensure your email never again ends up in Spam.

9. .....and some more Spam

spam emails report

About 60 billion spam emails have been sent daily between 2019 to 2021. Some 14.5 billion spam emails are sent every day, 1,160 of which, surprisingly enough, get replies.

Unexpectedly, Spain is the most targeted country for Spam. In the third quarter of 2020, Spain accounted for 7.76 percent of all measured email antivirus detections. Germany ranked second with a 7.05 percent target rate each. In September 2020, 47.3 percent of all email traffic was Spam.