How To Get More SaaS Customers Through Cold Email In 2022

For SaaS startups, cold email is a potent growth channel. Cold emails can assist you in reaching the proper demographics, nurturing leads, and establishing relevance with a suitable client base.

How To Get More SaaS Customers Through Cold Email In 2022
(Picture From Unsplash)

Cold email is an essential lead-generating strategy, but it's also easy to end up in the spam folder and say goodbye to your outreach program. So, in this article, you will learn the following:

So, if you’re interested, keep reading.

Differences Between SaaS Cold Emails & Normal Cold Emails

Although there are many parallels between cold emails sent to other sectors and cold emails sent to the SaaS business, there are also significant distinctions. Both sectors must verify that the email was delivered successfully, received, viewed, and the CTA (Call to Action) was performed.

Among the most significant contrasts between other business practices and the SaaS industry is that no other company offers a month-long free version of their product or service. However, many SaaS firms do this to gain consumers. Although this is a simple approach to entice an audience, it has no bearing on revenue generation because no fees are paid. Instead, revenue is produced when a customer signs up for a premium package.

As a result, SaaS companies should strategically employ such offers to seal agreements rather than provide free trials immediately. As a result, client management and interaction are improved.

How To Convert More SaaS Customers Through Cold Email

Collect Relevant Data & Understand Your Target Demographic

It's critical to figure out who your ideal customers are before devising a cold email campaign. If you already have a list, you may utilize it as a starting point for creating your perfect customer persona. However, remember that knowing the basics about crucial demographic, including their name, job title, or contact information, is insufficient to understand their demands.

Look at your existing client database to get a general notion of the response rate. Then, evaluate which emails receive the most responses and use that data to obtain insight into your prospect's mind.

The next phase would be to delve into their company and discover more about them. Here are some questions to ask to have a deeper knowledge of the inner workings of an organization you want to target:

How To Get More SaaS Customers Through Cold Email In 2022

It's entirely up to you how much information you want to collect, whether from a wide or narrow perspective. The bottom line is to acquire a good image of your target demographic and their problems and later communicate how you can provide them with solutions. One of the most crucial aspects of this approach is determining how your product or service solves their problem (i.e., how you will assist them in overcoming it).

Once you've gathered enough information, you can use it to create a client or buyer persona that can help you tailor your cold emails. Of course, the more data you collect, the more straightforward and essential your message will be.

Build Your Buyer Persona

You may create the ideal cold email by creating a buyer persona using the precise data you've collected. You may narrow down the type of consumer you want to attract once you have a fair sense of the kind of prospective clients your company is attracting. Think about having a strategy meeting to develop the ideal consumer profile. Consider the following questions:

buyer persona

While answering these questions, the data you acquired in the first phase will come in useful. It's easier to develop the ideal buyer persona if you have a solid knowledge of the industry or service you're targeting.

Define two datasets when identifying and constructing buyer personas - demographic and psychographic data. Google Analytics, customer service databases, and contact databases can acquire demographic data such as sex, location, job status, and age (CRM).

Psychographic data is significantly more challenging, but it's useful for your email content. This type of information supports the creation of a customized message that interacts with your prospective client on a broader level, increasing the likelihood of a conversion.

Your target audiences' hobbies, beliefs, and sentiments are examples of such data. Email responses, online forums (Quora and Reddit), and social media monitoring can all provide psychographic information.

Personalize Your Email Content

Some salespeople incorrectly feel that making it personal entails concentrating just on themselves. While this may be useful in some situations (for example, after you've progressed beyond the cold email stage and are creating rapport), cold emails must be about your prospect.

To begin, demonstrate that you've done your study and are concerned about the success of the email receiver. Browse out their social media pages when looking for information and identifying stakeholders – Facebook, Twitter, and LinkedIn.

Look for tidbits of information that you may use to start a conversation in your cold email, be it about them individually (within limits) or their organization.

Personalization does not necessitate a lot of effort. Using a person's LinkedIn page will provide a wealth of information, including their present work and where they went to school, and any organizations or charities they may be involved with.

Names and titles should be double-checked. If you're emailing Tony Atlas, CEO of XYZ, double-check that he uses the name Tony rather than Tommy. After that, double-check to make sure their title is proper. While it may not seem important to some, obtaining a person's current position correct at the very least demonstrates that you're using current information.

It's a good idea to state your value proposition at the start of your email. In your first paragraph, state precisely how you found them to develop trust, therefore generating a welcoming atmosphere.

If you're confident in your SaaS sales skills, you're undoubtedly aware that potential customers want to learn more about how you can provide solutions to their pain points. It will help you if you mention the advantages of your product or service right away. Being upfront about what you're selling can help you bridge the difference between your company and a cold lead who could be interested.

Create A Suitable Subject Line

The subject line is the first element that a recipient sees when they open an email. The subject line is among the most crucial aspects of your email and should be considered the most crucial section of it.

It must be eye-catching and intriguing enough to capture your prospect's curiosity. Every day, billions of business emails are sent. This means there's a lot of competition, so you need to distinguish yourself in a crowded inbox of business people.

Place yourself in the receiver's shoes when writing the right subject line. If you read it, what will make you open it? What kind of language would resonate enough to propel an opening?

A good subject line delivers the email's information directly while keeping a sense of mystery. Including questions, call-to-actions, promotions, and their first name in your email will boost the chances of being opened.

A good rule of thumb is to avoid seeming generic and automated when composing a subject line. Personalization isn't always enough; you also need to be capable of communicating something the receiver requires or desires. It should be pertinent to their problems. Even if you want to utilize catchy phrases or subject lines that are clickbait-y, it is generally advisable to avoid them.

Generate A Response (CTA)

Your call to action is, without a doubt, the most important component of your initial email to a prospect (CTA). Surprisingly, it's also the aspect of your conversation that gains the most from being plain and forthright. You're not aiming to get a free trial, make a sale, or even set up a demo at this stage. You simply want to get on the prospect's mind while still respecting their time and leaving them with enough of an impact to move on.

cta

Your primary purpose is to progress the engagement process. Do not request an hour-long meeting or full-fledged demonstrations of your goods or service. Instead, a question might be used as a CTA in a cold email. In fact, that should be all there is to it. Present your CTA as an opportunity for your prospective client to learn about the value of your brand at a time that is convenient for them. Keep your CTA eye-catching, concise, and straightforward.

Make it simple to respond to and within a certain amount of time. Professionals that are short on time will appreciate not trying to deal with a meeting time to discuss your initial cold pitch. Requests should be limited to 30 minutes or less (shorter is better). Here are several examples:

The goal of your CTA is to get to the next point of conversation with your prospect. Even if it's a simple 10-minute phone call, your email was effective enough to make the transition from typing to speaking.

Segment Your Emails

After you've built your baseline emails, fine-tuned your pitch, personalized the email, and concluded with a convincing CTA — segment them to enable more focused outreach to prospects.

Emails can be segmented to make them easier to control. More significantly, it allows you to go even deeper into prospect personalization, increasing the likelihood of a response. It helps you establish more direct and time-saving methods around your outreach, whether it's dependent on company size, individual, or job position.

You may create your segmentation as specific as you like. If your company sells collaboration software for offices, for instance, there are an unlimited number of segments to whom you can make direct appeals, such as:

The list goes on and on. That is also only one extremely unique industry. This method also aids in the identification of your ideal prospects. A greater response rate in one segment than in another may indicate that the client database should allocate additional resources.

To address the more tiresome portions of the cold email and sales funnel processes, you might investigate full sales automation as part of the segmentation process. You'll be able to maximize your efficiency while also keeping your sales agents focused on developing the company.

Always Follow-Up

You won't get a response to every cold email you send. And that's perfectly fine.

It's not acceptable to give up after just one email. Follow-up emails serve as a reminder, and in today's packed inbox, it's critical to do so. However, the majority of follow-up techniques fail to offer value. Expand and expound on the first email when you follow up. Include a whitepaper, a case study, or an explanation of why they should contact you right away.

But then, how long should you wait before contacting them? This varies a great deal. However, before sealing the lead, it's a matter of following up three days after sending the initial email and adding 2-3 emails in the pipeline. Pressing follow-ups on someone who doesn't want to engage with you will annoy them.

Conclusion

Cold emails are a great way to generate B2B leads. However, there is a thin line between a successful email outreach campaign and a spam campaign. Don't presume that businesses will accept poorly designed drives. Always be diligent, concentrate on a specific goal, and give leads value before selling your stuff.

However, if you believe you need help with your cold emails - give OutReachBin a shot. OutReachBin can automate your sales funnel and personalize each email to maximize conversion rates.

How To Get More SaaS Customers Through Cold Email In 2022
(From OutReachBin)

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How To Avoid Spam Traps - The Ultimate Guide For 2022

Spam traps may be the misery of many businesses' lives when it comes to online mail. Spam traps and your spam folder aren't completely useless. They can help you screen out phishing scams, junk mail, and false lottery winners, ensuring that you only receive the mail & information that you require.

How To Avoid Spam Traps - The Ultimate Guide For 2022
(Photo From Unsplash by Solen Feyissa)

However, the same spam traps that help you filter your email may also catch many genuine companies off guard if they aren't vigilant. These organizations, on the other hand, maybe guarantee that their emails will reach their consumers' inboxes if they follow solid standards and execute them well.

So, if you want to know what spam traps are, how to avoid them, and most importantly, how to know if there is one on your email list, keep reading!

Table Of Content

What Is A Spam Trap?

Spam traps are fraud detection programs that examine email exchanges in order to detect spammers and senders that use poor contact management techniques. Spam traps appear to be authentic email addresses, but they aren't utilized for two-way communication and aren't controlled by actual people. These email addresses may simply be added to mailing lists in order to capture and identify spam and potentially hazardous messages.

Honeypots are a common application of spam trap practices. Honeypots are email accounts that are used primarily to attract and identify spam emails and other unhelpful or harmful messages, as well as the email address of the original sender. When a phisher or spammer tries to send malicious emails to a honeypot account, an automated system can capture the spam sender's information and the trap.

Types Of Spam Trap

Pristine Spam Traps

Pristine spam traps are fabricated email addresses forged by ISPs and other parties, such as blacklist organizations. These email addresses are typically unused by any sender.

One could wonder how they show up on contact lists if they've never been utilized. The answer is simple - the email addresses are incorporated in websites, & the spam traps find up in spammers' contact lists when they scrape websites to expand their contact lists. Spam traps can also be detected on lists that have been purchased or rented.

If an ISP notices someone sending to a pristine spam trap, it's a red flag that the sender is using dubious contact-gathering tactics.

Although all spam traps have a detrimental impact on your sending reputation, the pristine spam trap is the worst. If you include this form of spam trap in your contact list, your IP address or domain will most likely be blocked.

Recycled Domain Spam Traps

A spam trap owner may acquire a domain that is no longer in use by a company or person (for instance, mymomsaysimhandsome.net) and discreetly reactivate it to gather messages. Even after the domain is purportedly no longer active, the owner may observe who is sending email to any of the domain's addresses.

Recycled Address Spam Traps

These are comparable to the recycled domain spam traps mentioned above. The newsletter is not a spam if someone joins up to receive it. If a subscriber does not check into their email account for two or three years after signing up, the email provider may elect to disable the account for a period of time owing to inactivity.

If the provider reopens this account to watch which emails are being sent to it, and the newsletter continues to be received, it means the newsletter sender never checked to determine which of its emails were genuinely "requested" (i.e. opened or engaged with). As a result, the newsletter will most likely be categorized as spam. This is why it's critical to keep your email list up to date and remove any addresses or domains that are no longer active.

Invalid Emails

Spam traps can also be employed in emails containing frequent typos, such as "gnsil" instead of "gmail" or "yahop" instead of "yahoo." Although this may be an inadvertent error on the part of the individual signing up, it might nonetheless result in a spam trap on your end.

The repercussions of the typo spam trap are, once again, not as severe as those of pristine spam traps. However, it portrays the sender as careless in not cleansing their contact list on a regular basis, which might impair their sending image.

How Spam Traps Are Bad For Business

If you work for a legitimate company and want to keep your email list active and engaged, you should be aware of spam traps and the risk of being caught in one. If you manage to get flagged by a spam trap, here are the following consequences you could face -

How To Avoid Spam Traps

Spam traps can appear on your list in a variety of ways, but they're all created by inadequate email list administration and upkeep. Spam traps are typically avoidable by keeping a clean contact list and adhering to email best practices.

Purchased Lists

Purchased lists should be avoided at all costs. Any contacts who haven't consented to receive your company's messages are included in this category. Using a purchased list nearly assures you'll end up in a spam trap, not to mention that the subscribers on these lists are unlikely to be loyal to your brand and will most likely flag the email as spam or delete it. All of these actions have a negative impact on your sender's reputation.

List Contamination

When a genuine email address in the spam trap is added to an unverified list, this is known as list contamination.

Check the spelling of the email addresses in your list to avoid list contamination. Integrate Email Validation into your signup forms to ensure that email addresses are valid and to avoid mistakes. For all of your subscribers, you should also add a double opt-in. This gives recipients the opportunity to validate their email addresses before you begin sending them your material. A two-step opt-in:

Outdated Emails

One more important method for avoiding spam traps is to maintain your list up to date with subscribers who engage with your material on a regular basis. Spam traps are occasionally derived from obsolete email addresses that are no longer viable, as previously indicated. Long lengths of time without sending mail to an address, as well as sending to an email address that hasn't read your email in months, might lead to being trapped in a spam trap.

Consistency is crucial for managing email deliverability and keeping your list safe. Understanding the dangers is difficult, but adhering to best practices and working with the proper email partner may help you avoid making mistakes that could harm your email reputation.

How To Know If There Is A Spam Trap In An Email List

It's likely that you have a spam trap on your list if your IP address or domain has been blacklisted.

Keep an eye on your delivery rates to ensure that your mailing lists aren't caught in a spam trap. It's quite likely that you have one on your list if your delivery rates are gradually declining (or plummeting).

How To Remove A Spam Trap

If you suspect your mailing list has a spam trap, it's time to wipe it out thoroughly. Contacts who haven't interacted with your list in at least 3-6 months should be removed.

If you're still having problems after cleansing your list, consider using list segmentation to remove spam traps. Separate clean list segments from the rest of your list, ensuring that they are clear of any potential spam traps. Keep narrowing down the sections until you find the spam trap.

Conclusion

It's important to remember that the goal of spam traps is to catch spammers. If you're concerned about spam traps, keep in mind that the easiest way to prevent them is to avoid spamming. This translates to -

You should be alright if you keep a healthy contact list and follow email sending best practices. But, if you want to give yourself an edge, consider OutreachBin. With OutreachBin, you will drastically increase your opens, clicks, and conversions. It will allow you to send automated hyper-personalized emails which have seen a staggering 71% open rate thus far. You will always close a sale, never fail to follow up on an email & most certainly never end up in a spam folder. The best part? It’s all automated. OutreachBin is truly the one-stop solution to all your emailing needs.

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The Ultimate Guide To Holiday Email Marketing in 2022

The holiday season is here, and with it comes an abundance of opportunities for marketers like yourself to boost holiday sales, maximize revenue and close this year out with a bang! The best way to get started is by constructing an amazing holiday email marketing campaign that will not only boost sales but also build your brand.

holiday email marketing
Image from Freepik by rawpixel.com

We’ve compiled a list of strategies and tips that will help you learn how to generate great content for your email marketing campaign.

So, if you’re curious as to how you can make the most of the joyous holiday season by establishing relationships with your customers and growing your business, you’ve come to the right place.

Table Of Content

Why Holiday Email Marketing Is Effective

All marketing channels come with a myriad of advantages. However, amongst them, email is particularly suited for holiday sales promotion.

Email is an inexpensive yet effective way to engage with your audience by sending them targeted, personalized information that promotes and excites them. It's excellent for content delivery, promotions, customer relations, and brand development.

holiday package illustration
Image from Pixabay by mohamed_hassan

Email marketing gives you a lot of options for reaching out to your subscribers with personalized messages that will make them excited for the holidays. It may also aid in the acquisition of new leads by subtly urging them to consider your business for their holiday shopping requirements.

Moreover, COVID-19 has drastically altered consumer behavior trends, and this in turn has enhanced email marketing’s status as the finest holiday marketing tool.

Here are a few reasons that show why holiday email marketing is as effective as it is made out to be:

Emails Offer Immediate Buying Options

Consumers will typically opt for discounts during the holiday season. This is supported by a study conducted in 2020 which showed that 71% of consumers had planned to complete their holiday shopping spree before December 15 last year.

Email marketing is the perfect medium for advertising such bargains and “quick buys”. Instant purchase alternatives are available via email, with businesses able to include links that direct readers to their shopping cart.

Emails Can Be Personalized

In contrast to social media and advertising, email marketing is one of the few marketing platforms that allows for extensive personalization. If you want to reap the benefits of having a personalized approach to holiday marketing, you should look no further than emails.

Emails Are Perfect For Smartphone Shopping

Mobile shopping is on the rise. A study forecasted that m-commerce sales will likely reach $3.56 trillion in 2021 - approximately 22.3% more than the previous year. Moreover, Forbes reported that by 2022, mobile shopping is likely to grow by 68%.

Statistics aside, this rise in the m-commerce sphere can be attributed to the shopping experiences provided on smartphone-centric social media platforms such as Facebook and Instagram.

Email is the perfect tool for consumers who opt to go shopping via their mobile devices. According to recent mobile email usage data, the average number of active email accounts per person is 1.75, with that figure expected to rise to 1.86 by 2022.

Converting an email lead to a sale is rather simple with the use of intricately crafted sales email templates. Consumers are one click away from starting their holiday shopping sprees from their phones.

Overall, the holidays can be very profitable, and holiday email marketing may help you close out the year strong.

Why You Need To Create A Holiday Email Marketing Schedule

The first step in forming a comprehensive holiday email marketing campaign is to ensure that you’ve created a schedule for all the holidays through which you would like to engage with your customer.

Halloween themed holiday illustration
Image from Pixabay by QuinceCreative

For example, let us assume that your business is based in the US and most of your customers are too. In that case, here are some important holiday dates you should remember:

To guarantee that your holiday emails get in the inbox rather than the spam bin, schedule your email sending properly.

Moreover, creating a schedule gives you a headstart. It lets you be mindful of all the upcoming festivities and lets you plan accordingly.

Given how competitive the market is, with more and more businesses vying to catch the attention of holiday shoppers, you must try to stay ahead of the curve. The best way of doing that is by being organized.

Strategies For Holiday Email Marketing

Set Specific Goals

The goals you set for your holiday email marketing campaign will set highlight your mission.

As a result, it's critical to be as precise as possible while establishing them. Consider your campaign's overarching goal: whether you want to improve click-through or conversion rates, increase open rates, or market a special holiday offer.

After you’ve defined your objective, break them down into digestible bites.

It will be much easier to organize your campaign to achieve those goals and then analyze your outcomes to determine how effective it was if you have clear and quantifiable targets.

For instance, if you want to see an increase in the traffic for a particular page, set the goal to increase the percentage of traffic by a specific amount in a specific number of days (13% increase in the next 7 days).

However, no two campaigns are similar. So set goals that are applicable and vital to your company.

Make It Easier For Your Customers

Customers are busy over the holidays, therefore convenience is crucial. Furthermore, excitement encourages buyers to buy. It's critical to communicate your marketing in a fun way

Consider using links in your promotional emails that drive customers to landing pages and items that are only available for a short period.

This simplifies the buying process while also delighting your consumers over the Christmas season.

The Right Place, At The Right Time

With the number of promotional offers and a constant stream of information overload, customers have never been more distracted. Therefore it's crucial to interact with them while they're paying attention.

Learn when your customers are most engaged and which emails have the greatest open and click-through rates by digging into your customer insights and data.

Determine what similar traits those emails share, whether it's the time of day the emails are sent or the general message they contain. Afterward, deliver targeted marketing content based on that information.

Keep An Eye On Key KPIs

Mark down the key performance indicators (KPIs) that are significant and relevant to your campaign and pay attention to them.

The most typical metrics to track in email marketing are open rates, click-through rates, unsubscribe rates, and bounce rates. These should always be monitored to see how well your message is being received by your email list and how readers react to your innovation.

However, there will very certainly be extra numbers for your holiday email marketing campaign that goes beyond the typical email marketing KPIs you want to track.

You might promote a product you sell exclusively during the holidays or give a special discount code on your website. Here, your KPIs to track could be the number of visits to your exclusive holiday product section, the number of sales generated from these visits, and the number of times the discount code was used for each of these sales.

Make sure that the outcomes of each of your offers are well tracked so that you can evaluate the campaign's performance once it's finished.

Evaluate Past Results

As mentioned above, dig into your historical data from prior holiday campaigns to put things in perspective and find ideas for creating reasonable and achievable goals. Examine how your performance changed in the months before the holidays to get a sense of what type of KPI changes to anticipate.

This may be accomplished by establishing benchmarks. Benchmarks allow you to quickly compare the outcomes of previous campaigns and provide useful information for setting new targets and determining how the holidays impact your performance.

Identifying your goals is essential for understanding the general purpose of your campaign - selecting which KPIs to measure, assessing them, and learning from the outcomes. It's an important stage in developing a good email campaign, so take your time and think about it.

How To Optimize Email Campaigns For Holidays

Email marketing has evolved and it can no longer be brushed off. To make sure your campaigns are successful, think about your target demographic, your objectives, and your potential return on investment (ROI). You must also keep track of these results to enhance each campaign.

Take the time to evaluate and refresh these three important holiday email templates as your content marketing team prepares for the holiday season:

Welcome Emails

Welcome emails have higher open rates than their counterparts. This makes it a crucial tool for your holiday email marketing campaign.

For instance, an email with "season's greetings" helps you establish a personal connection with your customer, which influences how long you retain their loyalty.

You may also use them to entice consumers back to your eCommerce business by reminding them about product updates, new programs, special deals, and suggestions.

Furthermore, when your consumers read your emails, it tells their email service provider that you're a welcome sender who won't land up in the spam folder.

Here are a few tips you may use to improve the quality of your welcome emails:

Promotional Emails

Let your customers know what they can expect to see during the holiday season - especially what type of promotional offers you will be providing.

You can include the following in the promotional emails you send to your customers:

Final Thoughts

We've given you methods, ideas, and a few pointers that will undoubtedly aid you in your holiday email marketing campaign. It will enable you to design unique and enticing campaigns that will help your company grow.

So start preparing your email marketing ahead of time using these suggestions and your expertise as a skilled marketer, and you'll have a terrific holiday email marketing season.

Happy Holidays!

Drip Marketing - The Complete Guide For 2022

Mailing lists are a wonderful method to keep your team up to date with the newest news, but they have one big flaw: new subscribers only see new emails and never see the first ones you sent out to your list. This is where drip marketing can be a useful tool.

reading email on phone
Photo from Unsplash By Maxim Ilyahov

Drip marketing, sometimes known as drip campaigns - has been a successful marketing strategy for years. It involves creating a constant flow of marketing material and sending it to customers over a specific period.

Drip marketing is all about delivering the right information to the right people at the right time. If someone recently signed up for your blog newsletter, for example, a drip campaign may send them a welcome email straight immediately, followed by an email with some of your most popular content two days later.

Setting up drip email campaigns may be intimidating, so in this article, we've covered what drip campaigns are, why they're successful, and how you can use them to turn a disengaged user into a client

What Is A Drip Campaign?

Drip campaigns are a series of automatic emails that are sent out in response to certain deadlines or user actions. They allow you to communicate with groups of individuals depending on events such as when a user creates an account or how frequently that person visits your website.

drip campaign example
Source: matchboxdesigngroup.com

There's no need to manually compose and send each drip email because it comes from a queue of previously prepared emails. They may also be customized with your contacts' names, corporate information, and other information.

A drip campaign might send them an email with five reasons to purchase the premium plan if a potential client has been hanging around your "premium upgrade" page for a few weeks but hasn't gone for the offer. The appeal of drip emails is that everything happens automatically depending on your defined triggers and user segments.

Key Components Of Drip Marketing

Now that you know about drip marketing and drip campaigns, let's look at its key components.

Triggers

Triggers are the events that start your drip marketing campaign by prompting a new lead to enter your pipeline or driving an existing lead further down the funnel. The range and quantity of triggers will vary depending on the specifics of your organization. Some of the most popular drip marketing triggers are as follows:

Conditions

Triggers kickstart the campaign and get the wheels turning. However, a series of pre-defined requirements must be satisfied before the engagement actions may begin.

Drip marketing campaign conditions, like triggers, are defined by the marketing manager who is organizing the campaign. Thus, they are only bound by the creativity of the previously mentioned manager. Here are a couple of examples of how conditions work:

Actions

Actions are the real interaction components that build a relationship between the business and its consumers in drip marketing. These activities can take the shape of emails, SMS messages, social network direct messages, or push alerts, depending on the sort of drip marketing that is being used.

Why Should You Craft Drip Campaigns

Drip marketing may help you increase sales by converting visitors into customers, increasing repeat transactions, and reengaging an inactive audience.

You develop a relationship with your audience and demonstrate that you're an amazing resource for their requirements by expressing your company's worth. A study showed that half of us are involved in a "never-ending quest for products, services, and information to assist behavior change”. Drip campaigns support this trend.

Drip campaigns are particularly effective because they are targeted, which means they are based on a specific activity and can be customized. More than 90% of customers say companies that recognize and remember them are more likely to buy from them.

How Drip Marketing Campaigns Can Be Implemented

Drip campaigns are used to provide a tailored message to the appropriate person at the right time. They work for your business while you focus on other things because they're automated emails that include things like order alerts, welcome greetings, & happy birthday wishes, etc.

Drip campaigns that are automated make it simple to engage with the appropriate individual at the right time—without having to do the legwork every time. There are several instances of drip campaigns that might work for your company - whether they are triggered by dates or actions.

Each potential buyer may be followed via drip emails as they progress through your sales funnel. Welcome drips, onboarding sequences, lead nurturing efforts, abandoned shopping carts, and new product suggestions are just a few examples.

Reach Out To Your Audience Based On Important Dates

Date-based automation allows you to reach out to your audience on the days that are important to them. This automation may be used for a variety of situations, such as -

Communicate Based On User Behavior

Many drip campaigns can be triggered by an action taken, or not taken by a member of your audience. Here are some examples of drip campaigns.

Lead Nurture

Drip programs are very well adapted to active engagement from prospects. When someone signs up for a webinar or a content piece like an interactive tool, that's your cue to send them relevant material.

For instance, if your business sells skin-care products and a prospect signs up for your skincare guide for 2021, you can send them additional tips and promote your skincare products and services.

Lead nurturing may take various forms, such as providing more information about product features, what they will learn from your online course, or educating them on your service. In any case, a lead nurturing campaign can improve not just your sales but also the purchase value of your products.

Abandoned Shopping Carts

Online customers frequently add items to their shopping carts, then delete them before making a purchase—or abandon the transaction entirely.

A well-crafted abandoned cart email can persuade them to reconsider their decision. But be cautious; you don't want to look overbearing.

cart abandoned email
Source: Zapier

If a shopper abandons a certain shirt, for example, you may send an email advertising your whole spring collection, or a line from that designer, without mentioning the exact item they chose.

Follow-up Emails

When someone contacts your customer support or sales staff, for instance, to enquire about order progress, shipment timeliness, or another issue, a drip campaign might encourage them to do more.

A drip campaign might encourage them to sign-up for emailed invoices or online or automatic payment if they call about a missing invoice or payment.

A drip campaign can also urge them to finish a training video on how to use your product or a product registration if they started but didn't finish. This strengthens their bond with your company.

Product Recommendations

When someone makes a purchase, suggesting related goods is a wonderful method to increase sales. This might be included in an email that confirms your order or sends you a shipment notification.

If someone purchases a dress on your site, you may advise a belt or scarf—whether they're often purchased together or recommended by your in-house specialists.

Drip Marketing - The Complete Guide For 2022
Source: Zapier

Alternatively, you may contact the customer a few weeks or months after the purchase to offer refills or replacement components. If someone buys an air purifier on your website, for example, you may send an email three months later offering replacement filters.

Unsubscription Follow-up Emails

You might send an email asking for feedback if someone unsubscribes from your e-newsletter. If customers cancel from your subscription service (such as a gym), you might provide a unique offer or incentive that encourages their return in addition to asking for feedback. You may even contact them 3 or 6 months later to lure them back if their circumstance has altered.

How To Set Up A Drip Marketing Campaign

One of the nicest aspects of drip marketing programs is how simple they are to implement. These may be split down into numerous essential phases, just like a typical email marketing campaign, and effective execution of each will result in a great campaign.

Identify Your Target Audience

First and foremost, you must understand your target audience: you must determine who they are, what they want (even what they don't realize they want), and how they act.

This stage is required for every marketing campaign, but it is especially crucial for drip marketing since it allows for a more personalized approach to each member of the target demographic.

Market segmentation allows you to have a deeper knowledge of the many segments that make up your target audience, as well as their triggers.

Drip marketing is based on two forms of segmentation based on triggers. Action triggers or demographic triggers can be used to segment the target audience.

Furthermore, analyzing the market and connecting the results of your study with the audience you want to target aids in the creation of SMART goals. You'll be able to describe the aims of your drip marketing campaign as well.

Do you want to concentrate on lead nurturing? Do you want to increase conversion and persuade your customers to buy your products or services? Do you wish to build a solid relationship with your clients? Or maybe you're curious about all of the above?

Setting the first goals of your campaign helps you to define the framework of activities you'll need to take to attain them in one way or another.

Craft Your Message

Now that you know who you're going after, you need to come up with a message that is both beneficial and attention-getting. What are you looking for the user to do? Or, what do you want the user to take away from the experience?

Write text that is clear, actionable, and appealing based on your response. Maintain the tone you've established for your company, but make sure your message is clear.

Plan Out Your Campaign

Now, you must determine the mechanics of your drip campaign, including the procedure from initial contact through sale to follow-up. This is also the time to define your campaign's objectives, ensure that the text in each email is consistent with the others, and establish how you'll track your progress.

Consider the following questions as a starting point:

Initiate Your Campaign

When everything else is hot and ready, you may launch the campaign and send your emails out. Here's a tip: launch your campaign with the aid of automation software to obtain the best results and substantially increase your productivity.

Final Takeaways - Evaluate & Re-Adjust

Lastly, remember that you shouldn't let your drip campaign run unattended just because it's automated. You invested a lot of time investigating user segments, and the results require you to rethink those groups and your strategy.

If you're not receiving as many clickthroughs as you'd like, rewrite your calls to action; if your sale-closing email isn't reaching your conversion rate targets, try extra informative emails before asking any user to make a purchase. Evaluate, tweak, and repeat.

Drip campaigns can be incredibly fruitful if you conduct them correctly. Stick to the basics, and be flexible in your execution & you will see great results.

Are you worried about the deliverability of your drip campaign emails? Get started with OutReachBin today and keep your emails out of the spam box!

Hyper-Personalized Cold Emails: How To Get Started

Personalizing an email may entail anything from just addressing a prospect by their name to crafting a totally unique email only for them. Hyper-Personalized Cold Emails, on the other hand, can help you boost your conversion rates significantly.

email sign held by hand with a landscape background
Image from Freepik from rawpixel.com

Personalization is always crucial - after all, why send an email if you have no idea who you're sending it to? You won't (or shouldn't) personalize every email to the same degree, though.

In this piece, we’re going to look at what makes hyper-personalized cold emails great, and how to craft them. So, if you're looking to boost the performance of your email campaigns, you've come to the right place.

Table Of Contents

The Science Behind Hyper-Personalized Cold Emails

If you're wondering why businesses utilize customization to target and attract customers, there's a good explanation. Yes, there is enough evidence behind this strategy that shows how personalization makes individuals more open to what businesses have to offer.

People are made to feel unique when they receive personalized content since it is suited to them. Each person feels in charge since they receive something unique to them.

This instills in the minds of the prospects a sense of consumer empowerment, prompting them to make a purchase choice.

The Effect Of Hyper-Personalization On Your Cold Email Campaigns

The effect of personalization is not just pertinent to large brands or companies selling consumer goods. But this strategy has also been used to great effect by sales reps and marketing professionals in the B2B space - particularly while reaching out to prospects via emails.

Here are some statistics that demonstrate the importance of email personalization:

Without a question, personalized emails are one of the most effective methods to get a prospect to reply to your email. The issue is, how much time will you devote to customizing your emails?

How Much Should You Be Personalizing Cold Emails?

While hyper-personalizing each cold email you send is a lovely notion, it's just not practical – or, at the absolute least, not scalable. Marketers can't tailor every email based on their previous experiences.

Cold email marketing is carried out in bulk by the majority of marketers and salespeople. That includes being conscientious about the amount of time they spend writing and customizing the words they convey.

hyper personalization meme

Not every candidate deserves or is capable of receiving the same degree of attention. The degree to which an email should be customized is mainly determined by the lead's qualification.

You can also utilize lead scoring to determine the degree of personalization. Lead score is a method of assessing the likelihood of a prospect converting.

From the size of a prospect's firm and their job at work to the activities they have (or haven't) performed, this score may be computed using a variety of demographic and lead intelligence criteria. Companies may use lead scoring software to assist them to manage this process.

Of course, cold leads are cold because they haven't taken any action, other than opening an email and not responding.

This implies that instead of using demographic data from prospecting tools and your own research to assign scores to cold contacts, you'll be depending on demographic data from prospecting tools and your own research.

While the outcome won't be perfect, it will help you determine whether to just type a prospect's name into an email and send it or to write a personalized email that is virtual, if not fully, personalized.

When You Should Use Hyper-Personalization In Your Cold Emails

While crafting a cold email campaign, you must consider not only how much to customize it, but also where and how to personalize it. While there are several ways to customize cold emails, here are a few of the more frequent and efficient methods.

1. When You Segment Cold Email Lists

Segmentation is a useful tool for personalizing emails. When categorizing prospects, separate them into distinct categories based on characteristics such as their work position or industry, and use a customized template to target each of those lists. You may also use hyperlocal marketing to segregate customers based on their geographic area.

2. In Your Email Subject Line

This would most likely entail writing a unique subject line for each segmented email list. But you could also try to include prospects' names in subject lines (which has been shown to increase open rates), or a snippet of information that demonstrates you know who you're emailing and that you have a valid reason to be contacting them.

3. When You Use Images, Gifs, or Videos

The use of pictures and other kinds of media in emails has been found to increase response rates substantially. Try to include pictures, GIFs, or videos that correspond to your segmented email lists or prospect information.

use gifs in emails
Source: visme.co

4. In Pain Points

Though most pain points are unique to the individual and their company, we can usually categorize them based on factors such as industry or job description. Use this information to customize cold emails to prospects based on the pain areas you can fairly believe they are experiencing.

5. In Follow-Up Cold Emails

Follow-ups are an important part of cold outreach that is sometimes ignored. Many marketers don't want to be perceived as "harsh," or they don't realize how powerful a good follow-up email can be in getting responses.

Personalize your follow-up emails in the same way you did your original email. Make use of names. Send personalized emails to email lists that have been segmented. Also, emphasize how what you're giving may alleviate each prospect's potential pain areas.

How You Should Personalize Your Cold Emails

Now that you have a rudimentary understanding of the relationship between cold emails and personalization, it’s time to move on to how you can properly personalize your emails. Here are some easy tips to help you get started.

Step 1: Craft Your Buyer Personas

Before you start looking for someone to contact or a message to send, you need to know who your buyers are. Creating buyer personas will help you get an accurate picture in this case.

At the absolute least, a buyer persona should define the appropriate individual, the right corporate job, the relevant verticals, and the proper organization size. It also helps you coordinate with marketing and prevent spending time selling to the incorrect target by recording it.

You may begin gathering leads once you have a complete understanding of the facts connected with your target consumer.

Step 2: Generate Your List Of Leads

We’ve touched on the importance and function of leads before, but it’s still worth mentioning again.

An email marketing tool always comes in handy in such cases. We recommend OneMoreLead, which offers a database of over 40 Million verified B2B prospects to search from.

If the first list you get is too long, you may keep adding criteria to narrow it down. Start looking at individual lead profiles from here.

Step 3: Find Common Ground

Try to discover key relevant facts in less as soon as you can after pulling up a lead's information. By relatable, I mean everything that you have in common with the other person or that allows you to connect on a human level.

These can include (but are not limited to):

You can start by identifying three important personal pieces of information. These serve as the role of an ice-breaker in your conversation with your lead.

Step 4: Generate A Personalized Email Copy

This is the most crucial and, most likely, the most enjoyable aspect of cold emailing.

Sure, you'll get a few bites if you send out bulk emails with the same content, but if you take the time to send out a few customized emails, you'll get a lot more. You'll see a significant increase in clicks and conversions.

The following are the main components of your customized email:

Here’s an example:

“ Hey [lead name],

How about the Ronaldo transfer from PSG to Manchester United this past week?

That was a sigh of relief, for a moment I thought he’d be going to Manchester City (God forbid!). Fabrizio Romano was on a mission, kudos to him. I’m a ManUtd fan, been one for over 2 decades.

As a data-driven sales executive, I'm certain you'd find value in a quick discussion about how we're assisting similar organizations much like (name of the company) to achieve their goals.

As you may be aware, (name of your company)’s Salesforce platform provides real-time accountability and visibility around your sales organization's most important KPIs, ensuring that your team remains focused on the behaviors that matter while generating predictable income.

You’re from London, aren’t you? We work with a ton of people from the UK, including [customer name#1], [customer name#2] & [customer name#3].

Would you be interested in linking up on [date] at [time]?

[Signature].”

Step 5: Take Action & Follow Up

Follow up if you don't hear back the first time. Add another personal note – perhaps a joke, if you can find a way to work it in smoothly. When you do receive a response, act quickly (even if it isn't the one you expected).

Send a meeting invitation to a lead who has consented to speak with you, compose a fresh email if you've been referred to someone else (but make sure you stress that you've been directed to that person), or designate the lead as unqualified in your CRM system is required.

Creativity and personality are the most important tools you may employ in this process. That'll set you apart from your competitors and other cold emails in general.

If this seems like too much work, use OutreachBin. It helps you set your email campaigns on auto-pilot. You can create automated follow-up sequences, with full control over your campaigns.

outreachbin followup sequences
Source: OutReachBin

Final Takeaway

Cold emails can be a chore for both parties. Hyper-personalization is what allows you to connect to your lead, which eventually transforms into a relationship built on trust between you and your client.

To make this important aspect of marketing less of a chore and more of an experience everyone looks forward to, you can put your trust in OutreachBin.

Sign up now and increase your conversions in no time!