Graphics Design Cold Email Templates That Will Make Your Stress Go Away

Whether you are the owner of a graphic design agency or a freelancer, your target is to gain new clients every month. Cold emailing is one of the best ways to gain clients.

However, many things can ruin your efforts with cold email. Such as-

However, many graphic design cold emails fail because of the lack of engagement. Therefore, the first step to pitching a sale is building a warm relationship with your prospect.


Because even your customers know that you are trying to push them through your sales funnel. Hence, a defensive attitude comes naturally to everything you do.

designing team meeting

Therefore, if your email is relatable and full of humour, only then can you pitch your sales.

From my perspective, only two things can make your graphic design cold email successful. Those are:

If your cold email has these two things, there is no way it will be futile.

This article will show you some graphic design cold email templates that are worth stealing. However, for the rookies, I will discuss the basics first.

In this article, we will discuss


What Is A Cold email?


Cold emailing is the most direct marketing approach. It is sent to prospects with whom you have never had any connection. Put, a cold email is the first interaction between you and your prospect.

Why Do Great Cold Emails Matter?

New agencies and freelance graphic designers have a hard time gathering clients.

If you include cold emailing in your strategy, things will be a piece of cake for you. Your cold email should address how your clients will benefit when they invest in your service.

Instead of inserting a general sales pitch, try to be creative. In your first cold outreach to a client, it is really necessary to introduce your service to them.

CTA is mandatory for every cold email. The CTA should include your will for a phone conversation and eventually a design proposal.

Cold emails are the most efficient marketing strategy. Because:

Cold Emails: Spam Or An Efficient Marketing Strategy?

Cold emails have a bad reputation for being identified as spam. Well, not if you spell it correctly. Surely, cold email is a direct approach. It is more like knocking on the door of a stranger.


Now, if you want a welcoming response, you have to be polite, not creepy.

If you are using subject lines that look like bait, such as uppercase letters or excessive exclamatory signs, This approach makes the message "icky."

Personally, I don’t even recommend opening and responding to such emails.

These approaches make the whole idea of cold email look like a spam trap.

So are you wondering how to write an efficient cold email? I heard you!

5 Simple Steps To Make The Most Out Of Your Cold Outreach

Cold emails have multiple purposes. As much as they help you generate leads, they can also help build warm relationships with your competitors. It can create opportunities for strategic partnerships.

Here are five steps to crafting a flawless cold email:

Step 1. Investigate Your Prospect

Firstly, make sure you are approaching the right audience. Research your prospects: who they are, what they do, and how your service will benefit them.

Get an understanding of their recent market position. It will assist you in determining their next target and approaching them accordingly. That’s a surefire way to generate more sales.

Step 2. Find The Right Person To Reach Out To

Once you know your target audience, you have to identify the right person’s email address. For larger organizations, it gets harder to find that information. Hence, if you are a newbie, first reach out to medium-sized businesses. You can easily approach the decision-makers there and place your request.

LinkedIn is a great source to find out information about employees of an organization. But I recommend not sending text inboxes. Instead, use OneMorelead to access a database of 55 million verified emails. Save your time and build a list of qualified leads within 60 seconds with Onemorelead.

Step 3: Create a Subject Line That Speaks to Your Client.

I will never get tired of saying this: cold email is all about your clients, not about you. This should be on every marketer’s agenda when they are crafting cold emails for their clients.

But how will my clients know what I am serving if I don’t talk about it? After all, cold emails are the first conversation between me and my leads, right? Yes, we will get to that in a bit.

But first, subject lines are the best way to prove that the email is all about helping your clients and not increasing your revenue.


Well, if your subject line speaks to your client, there is no way they will ignore that email.

Is that possible?

Of course, if you can identify the pain points of your customers and address them in your subject line with a bit of personalization,

Your cold email should focus on a key pain point in the industry you are working in. Therefore, your subject line should precisely give a reflection of that. This is a surefire way to create a compelling subject line.

Step 4: Customize Your Emails

You're still wondering how to avoid expressing yourself in a cold email, aren't you?

I understand that it happens.

The temptation to give out everything you have just to prove you provide the best service in the industry is real.

But this is also a killer of cold email strategy.

As I have mentioned before, your cold email should be about your client and not about you.

By that, I mean your cold email should focus on a specific problem for your client and mention ways in which they can solve it by using your service.

And when I say personalization, I mean this. addressing your clients' problems and providing a relevant and efficient solution

Of course, integrating your client’s name into your email is a great personalization tactic, but personalization is not just about that.

For your ease, let’s give you an example:

Pose a question based on the source of the problem.


Introduce yourself with your name and designation. Explain your reason for writing.

Address their problem in a line or two, then propose a solution.

End with a CTA for a cold call. Give one or two specific times instead of asking for their availability, such as Can we have a quick call tomorrow at 3.30 pm or 6 pm?

End it by thanking them for their time.

Add your email signature.

See how simple it is?

Step 5. Don’t Forget to Follow-up

There is a lot of argument about follow-up. Unfortunately, many marketers make the mistake of not following up with their clients. Such a simple mistake is that we tend to think that if they liked us, they would have replied to us.

Well, it’s not your crush whom you are texting. Lol.

Jokes apart, you may have hit a chord with your client, yet they might forget about you. Because out of everyone, you know how busy people are in your industry.

Hence, following up is a great way to remind them about you. An ideal time to send the follow-up email is after 3–5 business days of sending the first one.

While following up, instead of repeating the same things, add a tidbit of value.

Maybe mention the broken link on their website, or give them a referral discount. It should be something that can be fixed in a jiff, yet it will provide them with the gesture that you care about them.

Graphic Design: Cold Email Templates That Work!

You cannot deny the fact that cold email is a gateway to endless opportunities for graphic designers. It can help you get mentorship, make new business friends, and collaborate with someone.

But, let's face this reality: you will be sending a lot of cold emails in the upcoming days. Or maybe you are sending them already. What’s disheartening is that not everyone is going to respond to it.

sending emails

Perhaps that figure will be much higher than you anticipated. If it is, then I hate to be the person to tell you that you need to tweak your cold email strategies.

I know you have put in a lot of effort. But you know how delicate these things are, right? One simple mistake and you end up losing a lot of customers.

Yet, you can’t stop. You have to go on, reviewing your strategies, again and again, to see where you have made mistakes.

Every designer, especially freelance designers, should keep in mind that the journey is different for everyone. Hence, comparing yourself to others is only going to stress you.

Cold email templates with top-notch subject lines and CTAs will flood your mailbox with responses from recipients. Jumpstart your graphic design cold email campaigns by using these five templates:

Graphic Design Cold Email Template #1: Reaching Out to Small Business Owners

Hello, [First Name]

I am [your name], from [company name]. I love your podcast/tutorial/blog/vlog on [any of their recent work on a certain topic].

Small businesses have difficulty coming up with unique designs with the limited templates [a website they are using] has to offer.

Nowadays, every business is operating online. An optimized website design is necessary for every business to stay on track.

I/My company creates designs that go with [website platform] templates to generate more sales.

Mind hopping on a call with me tomorrow at X am or Y pm?

I look forward to hearing from you.


[Your Email Signature]

It Works Because-

Addressing a pain point for small business owners is a killer strategy in cold email campaigns. This helps your leads resonate with you. You will be more likely to get a response to your cold email if you identify a relevant issue and describe how you can help. Providing customers with two options for contacting you increases the likelihood that they will choose the one that works best for them.

Graphic Design Cold Email Template #2: Template For Reaching Out To Large Brands

Hello, [First Name]

I am [your name], from [company name]. I loved your podcast/tutorial/blog/vlog on [any of their recent work on a certain topic].

Or, I loved your recent collaboration with [a company they collaborated with recently].

That campaign reminded me of one of the projects here.

After working with _, _, and _ companies on their website, they could generate 40% more revenue.

I thought maybe you could customize your land page with us.

Let’s get on a quick call tomorrow at X PM or YPM.


[Your Email Signature]

It Works Because-

Large brands have several collaborations and campaigns; therefore, specifying something relevant to your service gives you automatic access. With this approach, you should approach the higher personnel of a company's decision-makers. Therefore, providing examples of how you have worked on similar projects will make them think of you.

Graphic Design Cold Email Template #3: Template For Reaching Out To Creative Agencies

Hi [name],

I am [your name] from [your company name]. I loved your recent campaign for a product called X. Your designers just nailed it there! Did you work with independent designers or in-house designers?

The campaign reminded me of some of the work I did here [attach the link to your projects]. I know you have a hectic schedule, but I would like to assist you in your upcoming campaign.

Why don’t we get on a call and discuss this? Maybe tomorrow at X pm or Y am?

Thank you,

[Your Email Signature]

It Works Because-

Like you, a lot of clients are approaching them to assist them with their inboxes. Hence, if you don’t show your work, they will never respond to you. The best time to drop this bait is to contact them during their rush season and offer them your help.

Stay True To Your Goal While Choosing A Graphics Design Cold Email Template

The formula for crafting a flawless cold email is to

Be precise. Address the issue. Add a CTA.

That’s everything you need to do.

Instead of asking them for their convenience, offering a choice makes your lead feel more compelled to find out time from their schedule.

Customize these templates thoughtfully for your leads, and let us know if you were able to drive more sales with them!

Send Your First Cold Email With OutReachBin

This is no secret trick: highly personalized emails generate more responses in any business.

For graphics designers, every job you do for your clients is added to your portfolio, which eventually will speak for your ability.

There will be a time when you won’t even require sending cold emails to your clients to pitch sales.

Now that you know how to craft cold emails to get more graphic design clients to subscribe to OutReachBin for additional support!

Keep on track with OutReachBin’s metrics of open rates, CTR rates, and reply rates. Save your emails from landing in the spam folder and increase your deliverability with InboxWarm. Book a demo and see how you can save time with OutReachbin.

13 Reasons Why Your Cold Outreach Failed

The struggle of marketers to get a better outcome from their cold email strategy is real. Cold outreach is a proven way to connect with your potential leads. Successful cold outreach opens the doors of endless possibilities. But if done wrong, it can bring misery to your marketing strategy.

It is not easy to craft a successful cold email outreach. It requires hours of hard work, pitching new ideas, most importantly, patience.

email outreach

Marketers are at a loss while starting their cold email campaigns. That's why we've compiled a list of the most common cold emailing mistakes so that you don't have to

Avoid these mistakes and watch your cold email campaign's metrics soaring high.


Why Do Cold Emails Matter?

Cold emails are a terrific way to promote your brand to potential customers. They are also a cheap way to meet new people valuable to your business. As a result, you can't afford to keep making cold email blunders.

Many marketers have claimed that cold emails have helped them build better business relationships.

cold emails

Moreover, cold emails allow you to contact your target audience directly. In cold outreach, you can identify your audience, categorize them, and send them the exact offers they need. This imposes the whole focus on people who will benefit from your products and service.

Considering all the essential benefits of cold emails, it is easy to understand why successful marketers emphasize cold outreach. Therefore, it will not be exaggerating to say even one mistake in a cold email can cost a lot.

13 Reasons Why Your Cold Outreach Failed

The Big Fat Introductions

I hate to be the one to break it to you. Your audience doesn't care about your whereabouts. It hurts; I get it.

But just put yourself in their shoes. On average, email users receive 121 emails every day. It is impossible to read all of them. Hence they also had to cut them short.

The less time your email takes out of their busy schedule, the better impression you make.

Fallacious Subject Lines

Your subject lines are a powerful weapon in your cold outreach. You get an open hopping rate, click-through rate, and response rate if you use them correctly.

faulty email subject

However, there is a practice among many marketers to craft deceptive subject lines or not put any effort behind your subject lines.

Many newbie marketers ask about the ideal length of a subject line. But I think more than the length; you should focus on what your subject line contains.

The subject line you craft has to appeal to your audience. Putting a bunch of exclamatory signs won't work for you. Ensure the subject line you craft is captivating and relevant to your email body.

Making It All About Yourself

We understand the strong urge to say it all to your potential customer. But you have to cut it down to the basics.

You might think portraying everything you have to offer is a good start, but no. It is the ultimate killer of your cold outreach.

The focus should be on one single product or service. You can add the other ones in follow-ups if relevant to your previous offerings.

Another common cold email mistake many marketers make is providing the audience with hypothetical situations.

Remember that you are contacting someone with whom you never had any encounter. Keep it simple and keep it relevant to their needs.

Jargon Words

Jargon words add a robotic tone to your emails. Avoid them as much as possible.

Your cold email should sound like you are having a face-to-face conversation with your recipient. You can ensure this by reading it out loud or making someone read it aloud to you.

Too Many CTAs

One CTA at a time- that's a rule of thumb for adding CTAs. Because too many CTAs confuse your audience, they end up doing nothing.

The purpose of any marketing strategy is to pitch sales by converting your audience to clients. Hence, avoid adding multiple CTAs to your emails.

Pro tip: you can also increase the click-through rates if you include the link of your website's homepage in your cold emails.

Spelling Mistakes and Grammatical Errors

Typos, spelling, and grammatical errors are the silliest reasons to fail cold email outreach. All of your hard work will go in vain because of these errors.

To avoid these mistakes, you should have them proofread by someone.

Generic Emails/Templates

Your email should look like a human-to-human conversation, not a template-to-human conversation. Sending out generic emails or sending templates does no good to your cold email outreach.

email template

Along with the subject line, you should also focus on your email body, especially on your email's first line, because most email users open their mail on their phones. When the notification of an email pops up on the phone, the first line can be read from the notification bar. If the first line is not intriguing enough, it can sweep away the chances of increasing your open rates.

Another common mistake many marketers make is to replace the template details. It is okay to use relevant templates that are engaging and intriguing. But you should ensure that you have personalized the template catering to your audience's needs.

Avoiding Email Signatures

Email signatures work to build credibility in your cold outreach. Hence, don't make the mistake of avoiding email signatures.

Signatures contain all the information your prospects need to know about you- your name, company name, job position, company logo, email ID, contact number, one or two social media links.

Therefore, it allows you to satisfy the urge to include information regarding you in the email body.

Avoiding CTAs

We have already mentioned how too many CTAs can affect your cold outreach. But some marketers also make the mistake of not including any CTA.

One CTA is a must-have for every marketing email. The CTA should be relevant to your email's content.

Thinking Your Prospect Is "Not Interested"

Cold outreach kind of feels awkward. It's like knocking on strangers' doors and telling them about what you have to sell.

But it has proven to be efficient for many marketers. Hence, it might look strange, but you should follow up with your clients.

Follow-ups are necessary. Let me tell you why. Your perfectly crafted email may land on your prospect's inbox, who is in desperate need of a service like yours. But they forgot to mail you back.

A gentle follow-up mail will remind them about it, and they will immediately respond. Hence, there is no need to shy away after sending one cold email.

follow up email

Even if that is not the case, there is no need to assume that you will get a response in your first email. You will most likely have a response from your leads in your 3rd or 4th email.

The First Follow-Up

The tone of your first follow-up should not be apologetic. Neither should it be a "checking-in" email.

Instead, ask them if they had the chance to review this email (again, it's okay to miss out on one email in the plethora of emails) or if they want to proceed or not.

The Second Follow-Up

Don't make the mistake of asking if they have noticed your email. They might have, but your email may have lacked value that could have made them respond.

The second follow-up is an excellent chance to build credibility with your email. If you are in B2B marketing, you can include feedback from other companies. Moreover, you can also use a statistical report that proves how your methods work in that industry. All in all, your prospect should feel they are missing out on something big after reading your email.

The Final Follow-Up Or Break Up Email

Many marketers will suggest follow-up 4 or 5 times, but it is better to keep it down to three times. The final follow-up should state its purpose clearly.

You may ask them what features they would like you to add to your service. The email should not feel like you are trying to sell something. Rather, it should have a tone that you are asking for their help.

No segmentation and customization

Let's end this problem once and for all none of your audience should feel they are just another number. Every audience is special. Hence you have to treat them right.

If you send the same mail to everyone and think your cold outreach will be special, you are making a big mistake.

Put efforts behind your cold outreach. The emails your prospects receive from you should resonate with their lives. It should address their pain points, and your service should appear as a savior to them. Make them feel heard.

You have to segment your prospect base and customize every email to do this. It will require hours of hard work, but I bet you will not regret it.

Not Automating Your Cold Email Campaigns

The above point tells you the value of personalization, segmentation, and customization. But you will need to spend tons of emails, and there will be a huge clientele.

Scary, right? Well, it is. Managing a large prospect base, segmenting them, and catering to all of their needs is not easy to conduct manually.

That's why you need an email automation tool. And by email automation tools, I mean the efficient ones, like OutReachBin.

outreachbin's website
Image from OutReachBin

OutReachBin is one of the efficient and affordable automation tools. It will allow you to send multiple emails to a large number of audiences while catering to their needs.

Moreover, it follows up with your clients while you sit back and relax.

Cold outreach is already a tough job. There are many things that only you can do in cold outreach. Hence, delegate your work to an efficient automation tool and make life easier.

However, before you impose the responsibility on an automation tool, you should check certain things. Otherwise, it will be a complete waste of money.

The data should be in the right place and contain the correct information. Go thoroughly through your database to check if everything is in place.

Letting The Negativity Rule

Your cold emails can upset people. It is a regular occurrence of cold outreach, and the only way to deal with it is to stop holding it back.

This also lets you comprehend what mistakes you are making and how you approach people in cold outreach.

There will only be a handful of people responding to your cold emails compared to the number of people you send. You don't need to think about those. Instead, you will know that they are not interested in your service and cut them from your database for good.

Few Things To Keep In Mind

Number of Cold Emails

You have a restriction from your ESP on how many emails you can send every day. Crossing the limit will mark you as spam to your ESP which can harm your domain reputation.

You can send only 200 emails daily. If your account is new, then less than that. New email accounts should not send bulk emails at once. Otherwise, the ESP can shut the account. Instead, the new accounts should go through the warm-up process first.


Your email campaign's metrics will tell you when you should send emails. However, it should not be on weekends or holidays, in any circumstances. This will just reduce the chance of your emails being opened.

Pay close attention to your email campaign's metrics and find out the time that best works for your audience. You can also run A/B testing to see which time works best for your clients.

Wrap Up

As previously said, a cold email may be a robust tool for generating new quality leads and forming long-term business partnerships. It's a terrific method to connect with leads who might like you but don't know you yet. And this potency of cold outreach is precisely why it can function in both directions. It has the potential to harm your reputation and turn people away from you.

Hence your cold email must be outstanding and should spur interest in your leads. Automation tools like OutReachBin can save you time and money. Book a demo today ace your cold outreach strategy.